According to a new report, published by KBV research, The Global Shortening Market size is expected to reach $5.8 billion by 2030, rising at a market growth of 3.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,88,273.38 Tonnes, experiencing a growth of 4.0% (2019-2022).
Consumers increasingly prioritize health and wellness, leading to a growing demand for healthier food options. The shortening market is witnessing a trend towards developing healthier formulations. Manufacturers are exploring options such as low-trans-fat and trans-fat-free shortening and formulations with reduced saturated fats. Additionally, the rise of plant-based diets has prompted the development of shortening alternatives. The clean label movement, emphasizing transparency and simplicity in ingredient lists, has influenced the shortening market.
The Animal segment is poised to have a CAGR of 4.8% during (2023 - 2030). Animal fats contributed to a desirable texture, tenderness, and flakiness in pastries and baked goods. The unique properties of animal-based shortening can create a specific mouthfeel that some bakers and consumers appreciate. Animal fats, like lard, were historically valued for the rich flavor they imparted to baked goods. Some traditional recipes, especially in certain regional cuisines, prefer the flavor profile achieved with animal-based shortening.
The Bakery Products segment is leading the Global Shortening Market by Application in 2022, thereby, achieving a market value of $2.3 Billion by 2030. Shortening plays a crucial role in cake and cookie production by influencing the crumb structure, moisture retention, and overall mouthfeel of these baked items. It is often used to achieve specific textures and characteristics desired by consumers. Shortening is commonly used for frying due to its high smoke point in the production of doughnuts and other fried treats. It contributes to fried pastries' crispy and golden exterior, adding to their visual appeal and taste.
The Direct Sales segment is anticipated to have a CAGR of 4.7% during (2023 - 2030). Direct sales channels, including company websites, enable shortening manufacturers to engage directly with consumers. This direct interaction provides opportunities to educate consumers about the features, uses, and benefits of specific shortening products. Direct sales also allow manufacturers to offer specialized and customized shortening products based on consumer preferences and feedback. This adaptability to consumer needs can lead to the development of niche products and cater to specific dietary or culinary requirements.
Full Report: https://www.kbvresearch.com/shortening-market/
The Europe market region the Global Shortening Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.9 Billion by 2030, growing at a CAGR of 3.2 % during the forecast period. The North America region is experiencing a CAGR of 3.7% during (2023 - 2030). Additionally, The Asia Pacific region would register a CAGR of 4.6% during (2023 - 2030).
By Source (Volume, Tonnes, USD Billion, 2019-2030)
By Application (Volume, Tonnes, USD Billion, 2019-2030)
By Sales Channel (Volume, Tonnes, USD Billion, 2019-2030)
By Geography (Volume, Tonnes, USD Billion, 2019-2030)
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