According to a new report, published by KBV research, The Global Rice Noodles Market size is expected to reach $11.67 billion by 2032, rising at a market growth of 8.3% CAGR during the forecast period.
Brands have responded by developing organic, fortified, and brown rice noodle variants that offer added nutritional value. Whole grain rice noodles with higher fiber content and multigrain blends are starting to surface on shelves, targeting a segment of consumers looking for wellness-enhancing carb options. As food tourism gains traction, the rice noodle’s rootedness in regional Asian traditions becomes a key selling point.
The Conventional segment captured the maximum revenue in the Global Rice Noodles Market by Cooking Method in 2024, thereby, achieving a market value of $7.33 billion by 2032. This is owing to its widespread use in traditional cooking and its association with authentic flavour and texture. Consumers who prefer preparing meals from scratch often opt for conventional rice noodles due to their ability to retain the desired consistency and absorb flavours effectively.
The Hypermarkets & Supermarkets segment is experiencing a CAGR of 7.7 % during the forecast period. This can be attributed to the widespread presence of these retail formats and their ability to offer various rice noodle products under one roof. Consumers prefer shopping in hypermarkets and supermarkets due to the ease of access, availability of multiple brands, promotional offers, and the opportunity to physically inspect products before purchase.
The Rice Stick Noodles segment led the maximum revenue in the Global Rice Noodles Market by Product in 2024, thereby, achieving a market value of $4.11 billion by 2032. This is primarily due to their versatile use in popular dishes such as pad Thai, stir-fries, and soups. These flat, medium-width noodles are favoured in home and restaurant menus for their ability to absorb sauces and deliver satisfying texture. Their widespread availability in various package sizes and easy cooking process has further boosted their appeal among consumers.
The Restaurant segment is growing at a CAGR of 7.9 % during the forecast period. This is largely due to the growing popularity of dining out and the increasing consumer preference for authentic Asian cuisine. Restaurants, especially those specializing in Asian or fusion dishes, frequently feature rice noodles in various meals, which drives consistent demand. Moreover, the rise of quick-service restaurants (QSRs) and food delivery platforms has made it easier for consumers to access rice noodle dishes, further boosting their consumption.
Full Report: https://www.kbvresearch.com/rice-noodles-market/
The Asia Pacific region dominated the Global Rice Noodles Market by Region in 2024, thereby, achieving a market value of $7.15 billion by 2032. The North America region is anticipated to grow a CAGR of 7.2% during (2025 - 2032). Additionally, The Europe region would witness a CAGR of 7.9% during (2025 - 2032).
By Cooking Method
By Distribution Channel
By Product
By Application
By Geography
Unique Offerings 
