The Worldwide POU Water Purifier Market is Projected to reach USD 29.6 Billion by 2029, at a CAGR of 5.5%

Published Date: 26-May-2023

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POU Water Purifier Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global POU Water Purifier Market size is expected to reach $29.6 billion by 2029, rising at a market growth of 6.4% CAGR during the forecast period.

The UV segment is showcasing a CAGR of 6.6% during (2023 - 2029). This is due to the ability of ultraviolet radiation to effectively eliminate bacteria by utilizing a UV sterilizer. The UV light produced by these purifying systems is a potent disinfectant for living cells, with no residual harmful effects. In addition, a bacteria’s exposure to this type of irradiation can cause them to lose their ability to reproduce or cause their eventual demise, thus these factors are expected to surge their adoption in the projected period.

The Countertop Filters segment acquired maximum revenue share in the Global POU Water Purifier Market by Type in 2022 thereby, achieving a market value of $15.4 billion by 2029. This is due to the rise in demand for countertop POU water filters in developing countries, which has increased sales. The growth is due to rising consumer demand for clean and fresh water. In addition, the rising consumer awareness about water filtration and waterborne diseases has led to a growing demand for countertop filters in the market.

The B2B segment has shown the growth rate of 7.5% during (2023 - 2029). This is due to the assistance in expanding the consumer base by implementing the B2B platform. It also aids in streamlining cross-selling and upselling through automated recommendations. Firms can effectively boost website sales by providing customers with personalized recommendations and promoting products with enhanced features and functionalities.

The Household segment is leading the Global POU Water Purifier Market by End user in 2022, thereby, achieving a market value of $21.7 billion by 2029. This is owing to the rising adoption of the POU water purifier by households to ensure safe drinking water. In addition, the demand for POU water purifiers is expected to increase due to factors such as rapid urbanization, low quality of water provided by municipalities in underdeveloped economies, creative marketing techniques employed by businesses, and a rise in waterborne illnesses globally.

The Asia Pacific market dominated the Global POU Water Purifier Market by Region in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $11.8 billion by 2029. The Europe market is experiencing a CAGR of 5.7% during (2023 - 2029). Additionally, The North America market would showcase a CAGR of 6% during (2023 - 2029).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Panasonic Holdings Corporation, A. O. Smith Corporation, Pentair PLC, The Katadyn Group, Culligan International Company (Clayton, Dubilier & Rice Ltd.), KENT RO Systems Ltd., Ace Hygiene Products Pvt. Ltd., Brondell, Inc., Crystaline Water Master Co., Ltd. And Amway Corporation.

Global POU Water Purifier Market Segmentation

By Technology

  • RO
  • UV
  • UV & RO
  • Others

By Type

  • Countertop Filters
  • Under the Counter Filters
  • Others

By Distribution Channel

  • B2C
  • B2B

By End user

  • Household
  • Commercial

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Panasonic Holdings Corporation
  • A.O. Smith Corporation
  • Pentair PLC
  • The Katadyn Group
  • Culligan International Company (Clayton, Dubilier & Rice Ltd.)
  • KENT RO Systems Ltd.
  • Ace Hygiene Products Pvt. Ltd.
  • Brondell, Inc.
  • Crystaline Water Master Co., Ltd.
  • Amway Corporation

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Related Reports:

North America POU Water Purifier Market size & Opportunities 2023-2029

Europe POU Water Purifier Market & Growth Forecast 2023-2029

Asia Pacific POU Water Purifier Market Share & Industry Outlook to 2029

LAMEA POU Water Purifier Market Growth, Trends & Forecasts 2023-2029

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