According to a new report, published by KBV research, The Global Athleisure Market size is expected to reach $687.5 billion by 2030, rising at a market growth of 9.2% CAGR during the forecast period.
The Mass segment is registering a strong potential in the Global Athleisure Market, By Type in 2022 thereby, achieving a market value of $456.7 billion by 2030. The mass segment focuses on affordability, making athleisure accessible to a wider demographic. Consumers are attracted to reasonably priced athleisure options that blend comfort, style, and functionality. The mass segment inherently caters to a diverse consumer base. Athleisure brands targeting this segment prioritize inclusivity regarding sizing, styles, and price points, ensuring a broad range of individuals can participate in the athleisure trend.
The Men segment is anticipated to have a CAGR of 9.3% during (2023 - 2030). The men's athleisure segment offers various versatile options, including joggers, hoodies, t-shirts, and shorts for athletic performance and casual wear. This versatility makes athleisure a preferred choice for men looking for practical and stylish clothing. The athleisure trend has contributed to the rise of streetwear fashion, where athletic-inspired clothing is embraced as part of everyday casual wear. Men's athleisure pieces blend with streetwear aesthetics, offering a stylish and comfortable alternative to traditional street fashion.
The Offline segment is leading the Global Athleisure Market, By Distribution Channel in 2022 thereby, achieving a market value of $429 billion by 2030. Customers can touch, feel, and try on athleisure items, providing a tactile experience that online shopping cannot fully replicate. The in-store environment contributes to a personalized and interactive experience, fostering a deeper connection with the brand and its products. In-store staff can provide expert assistance and guidance on sizing, styling, and product features. Knowledgeable sales associates can address customer inquiries, offer recommendations, and create a more personalized shopping experience. This human interaction enhances customer confidence and contributes to successful sales.
The Leggings & Tights segment is experiencing a CAGR of 8.9% during (2023 - 2030). Leggings & tights are typically made from stretchy, breathable materials that provide comfort during various activities, making them popular for workouts and everyday wear. The rise of athleisure has been driven by changing fashion preferences, with consumers seeking functional yet stylish clothing. Leggings and tights often incorporate trendy designs, colors, and patterns, appealing to many consumers.
Full Report: https://www.kbvresearch.com/athleisure-market/
The North America region dominated the Global Athleisure Market, By Region in 2022 thereby, achieving a market value of $217.4 billion by 2030, growing at a CAGR of 8.3 % during the forecast period. The Asia Pacific region is experiencing a CAGR of 9.9% during (2023 - 2030). Additionally, The Europe market would exhibit a CAGR of 9% during (2023 - 2030).
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