According to a new report, published by KBV research, The Global Anime Merchandising Market size is expected to reach $18.56 billion by 2031, rising at a market growth of 9.0% CAGR during the forecast period.
Certain anime-themed products, such as artbooks and figurines, inspire budding artists and designers. By studying the details of character designs, aspiring creatives can develop their skills and find inspiration for their work. Production houses and brands use Anime-themed merchandise as a marketing tool to sustain audience engagement. Partnerships between anime franchises and lifestyle brands further expand the reach of anime into mainstream markets.
The Online segment led the maximum revenue in the Global Anime Merchandising Market by Distribution Channel in 2023, thereby, achieving a market value of $11.2 billion by 2031. The rapid growth of e-commerce platforms and the increasing ease of access to anime merchandise online have driven this shift. Online retailers and specialized websites dedicated to anime products have made it convenient for fans to purchase a wide range of merchandise worldwide.
The Figurine segment is growing at a CAGR of 8.2 % during the forecast period. Figurines have become one of the most popular and sought-after merchandise for anime fans, driven by their intricate design, collectible nature, and strong association with iconic anime characters. The growing fandom culture and the increasing trend of displaying anime figurines as part of personal collections have contributed to the segment’s substantial market share.
Full Report: https://www.kbvresearch.com/anime-merchandising-market/
The Asia Pacific region dominated the Global Anime Merchandising Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $8.3 billion by 2031. The North America region is anticipated to grow at a CAGR of 8.2% during (2024 - 2031). Additionally, The Europe region would witness a CAGR of 8.7% during (2024 - 2031).
By Distribution Channel
By Product
Unique Offerings 
