According to a new report, published by KBV research, The Global Anime Figures And Action Toys Market size is expected to reach $9.67 billion by 2032, rising at a market growth of 9.0% CAGR during the forecast period.
The anime figures and action toys market has evolved into a dynamic and culturally significant segment of the global collectibles and toy industry, driven by the meteoric rise of anime and manga as mainstream entertainment mediums. Originating in Japan, the birthplace of anime culture, this market has transcended geographical boundaries to captivate a global audience, fueled by the growing accessibility of anime content through streaming platforms, the proliferation of fan communities, and the increasing appeal of collectibles as both nostalgic keepsakes and investment pieces.
The USD 50 - USD 150 segment is anticipating a CAGR of 8.8% during (2025 - 2032). Consumers in this range often include teenagers and young adults who are more selective about design accuracy and material quality but may still be budget-conscious. This category includes detailed figures, limited runs, and licensed merchandise, making it a popular choice among both casual collectors and dedicated fans. It is a competitive price range where brands aim to deliver value while maintaining character authenticity.
The 15 Years & Above segment is leading the Global Anime Figures And Action Toys Market by Age Group in 2024; thereby, achieving a market value of $4.38 billion by 2032. This dominance can be attributed to the strong purchasing power of older teenagers and adults, many of whom are dedicated collectors and long-time fans of anime culture. This demographic often seeks high-quality, limited edition, and character-accurate figures, driving demand for premium products. Additionally, the rise of adult fandom and nostalgia for classic anime series has significantly contributed to sustained consumer interest and higher average spending in this segment.
The Online/ E-commerce segment shows a CAGR of 8.8% during (2025 - 2032). The growing preference for online shopping, fuelled by convenience, global accessibility, and wider product variety, has driven this segment’s rapid expansion. E-commerce platforms enable consumers to access limited-edition and imported figures that may not be available locally, contributing to high demand. Additionally, digital marketing, influencer promotions, and online collector communities further boost visibility and sales through this channel.
The Asia Pacific region dominated the Global Anime Figures And Action Toys Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $495.7 million by 2032. North America is experiencing a CAGR of 8.1% during (2025 - 2032). Additionally, The Europe region would showcasese a CAGR of 8.7% during (2025 - 2032).
By Age Group
By Price Range
By Distribution Channel
By Geography
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