“Global Pet Snacks And Treats Market to reach a market value of USD 81.8 Billion by 2031 growing at a CAGR of 11.6%”
The Global Pet Snacks And Treats Market size is expected to reach $81.8 billion by 2031, rising at a market growth of 11.6% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,580.74 Kilo Tonnes experiencing a growth of 12.6% (2020-2023).
Rapid urbanization in China and India has led to more pet-friendly apartments and housing. Urban dwellers often seek convenient and premium pet products, including snacks and treats, to accommodate their pets’ needs in smaller living spaces. Consequently, the Asia Pacific region would acquire nearly 22% of the total market share by 2031. Also, the Chinese supermarkets would register a volume of 88.25 kilo tonnes by 2031.
The major strategies followed by the market participants are Product launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in August, 2024, Wellness Pet Company introduces new products, featuring protein-rich cat food, comprehensive dog supplements, and dental treats. These innovations focus on improving pet wellbeing by addressing hydration, overall health, and providing diverse, flavourful options. Moreover, in June, 2024, ADM launched seven functional pet treat and supplement formulas in Europe, catering to the growing demand for pet wellness products. These science-backed offerings, including soft chews and supplements, support various aspects of pet health, such as digestion, mobility, and skin care.
Based on the Analysis presented in the KBV Cardinal matrix; Nestlé S.A. is the forerunners in the Market. In November, 2020, Nestlé Purina has unveiled a new line of pet food featuring alternative proteins to enhance sustainability and optimize resource use. This innovative range incorporates insect proteins and plant-based proteins from fava beans and millet. The new offerings are designed to meet the diverse nutritional needs of both cats and dogs while promoting environmental responsibility. Companies such as The Colgate Palmolive Company and Spectrum Brands Holdings, Inc. are some of the key innovators in Market.
As pet owners become more informed about their pets' nutritional needs, they seek snacks and treats that contribute to their pets’ overall health. Pet owners are becoming more conscious of what they feed their pets, leading to a higher demand for transparency in product labelling. Therefore, growing pet health and nutrition awareness drives the market's growth.
E-commerce platforms have made it easier for consumers to access various snacks and treats from the comfort of their homes. Consumers can locate products that correspond to their canines' requirements through sophisticated search algorithms and personalized recommendations, which are frequently implemented by e-commerce platforms. In conclusion, the expansion of the global e-commerce industry is driving the market's growth.
Premium snacks and treats often use high-quality ingredients, such as organic, natural, or specially formulated components. The high cost of premium ingredients can limit the market reach of certain snacks and treats. Products priced significantly higher than standard alternatives may only appeal to a niche market segment willing to pay a premium for perceived quality or health benefits. Thus, premium ingredients and production costs hamper the market's growth.
Based on product, the market is divided into eatable and chewable. The chewable segment attained 33% revenue share in the market in 2023. In terms of the volume, the segment registered 340.62 kilo tonnes in 2023. Chewable treats are specifically designed to promote dental hygiene in pets. These treats help reduce plaque and tartar buildup, freshen breath, and strengthen gums.
On the basis of pet type, the market is segmented into dogs, cats, and others. In 2023, the cats segment attained 24% revenue share in the market. There is increasing awareness and concern about specific cat health conditions, such as kidney disease, diabetes, and obesity. Treats formulated to address these conditions, such as low-calorie or high-moisture options, are becoming more popular as owners seek products that support their cats’ specific health needs.
By distribution channel, the pet snacks and treats market is divided into supermarkets & hypermarkets, pet specialty stores, online, and others. The supermarkets & hypermarkets segment procured 33% revenue share in the pet snacks and treats market in 2023. In terms of volume, the segment registered 528.34 kilo tonnes in 2023. Supermarkets and hypermarkets offer a convenient one-stop shopping experience where consumers can purchase pet snacks and treats alongside regular groceries. This convenience encourages frequent purchases, increasing demand for these products.
Free Valuable Insights: Global Pet Snacks And Treats Market size to reach USD 81.8 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 49% revenue share in the market in 2023. There are some of the highest ownerships of pet’s rates globally in North America, particularly in the United States and Canada. With a significant proportion of households having pets, demand for pet snacks and treats is naturally high.
The pet snacks and treats market is highly competitive, driven by increasing pet humanization and premium product demand. Key players like Nestle Purina and Mars Petcare dominate, while new entrants focus on innovation and quality. E-commerce growth and consumer preference for natural ingredients further intensify the competition.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 35.8 Million |
| Market size forecast in 2031 | USD 81.8 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 11.6% from 2024 to 2031 |
| Quantitative Data | Volume in Kilo Tonnes, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 335 |
| Number of Tables | 693 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product, Pet Type, Distribution Channel, Region |
| Country scope |
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| Companies Included | Archer Daniels Midland Company, Mars, Inc., Nestlé S.A., The Colgate Palmolive Company, General Mills, Inc., The Wellness Pet Company (Clearlake Capital Group, L.P.), Spectrum Brands Holdings, Inc., The J.M. Smucker Company, Unicharm Corporation and Diamond Pet Foods, Inc. |
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Pet Type (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Geography (Volume, Kilo Tonnes, USD Billion, 2020-2031
This Market size is expected to reach $81.8 billion by 2031.
Growing awareness of pet health and nutrition are driving the Market in coming years, however, High costs of premium ingredients and production restraints the growth of the Market.
Archer Daniels Midland Company, Mars, Inc., Nestlé S.A., The Colgate Palmolive Company, General Mills, Inc., The Wellness Pet Company (Clearlake Capital Group, L.P.), Spectrum Brands Holdings, Inc., The J.M. Smucker Company, Unicharm Corporation and Diamond Pet Foods, Inc.
In the year 2023, the market attained a volume of 1,580.74 Kilo Tonnes experiencing a growth of 12.6% (2020-2023).
The Dogs segment led the Market by Pet Type in 2023; thereby, achieving a market value of $53.7 billion by 2031.
The North America region dominated the Global Pet Snacks And Treats Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $38.8 billion by 2031.
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