The Global Packaged Salad Market size is expected to reach $18.6 billion by 2029, rising at a market growth of 7.8% CAGR during the forecast period.
The packaged salad consists raw and green vegetables & fruits with salad dressing oils and sauces, packaged in pouches for convenient use. These salads also come with meat and seafood to boost their nutritious value. Preparing a salad takes a lot of time because it involves collecting various ingredients, cleaning, chopping, and dressing. Therefore, the salad that has been packaged since it requires no preparation time is becoming quite popular worldwide.
Salads are widely consumed as sides and appetizers due to their high protein and fiber, low-fat, and satiating nature. Furthermore, due to their growing health awareness and desire to improve their fitness, consumers have extensively embraced the consumption of salads packed with nutrients regularly. In addition, the availability of various packed salads, like caesar salads, fruit salads, green salads, and pasta salads, to enhance bodily function has contributed to the market's expansion.
Sales of packaged salads in the market have been primarily driven by customers' increased need for prepared foods due to their busy and stressful lifestyles. In order to achieve complete physical wellness, people are looking for healthier and more nourishing food products. In order to support market expansion, they were also prodded to move to such convenient packed salads by the growing social media trend of adopting a healthy diet pattern.
Because they don't contain cholesterol and are already naturally low in calories and sodium, leafy vegetables make a fantastic addition to a healthy diet. Phytonutrients, special substances that offer plant protection, are the source of many health advantages that leafy greens offer. It is becoming more common knowledge that these substances are a component of a healthy diet. Antioxidants, such as those found in phytonutrients, aid in the prevention of chronic diseases, including heart disease and cancer.
The packaged salad market has been adversely affected by the COVID-19 outbreak. Salads in packages were less popular during the pandemic period than they were before the pandemic outbreak. The main reason is people's reluctance to eat food that might be tainted. Furthermore, many restaurants discontinued serving packaged salads due to declining demand. Profits declined for companies that produce and sell packaged salads as a result of this. Due to the unprecedented global interest in preparing food at home, COVID-19 has provided a few opportunities for the packaged salad market. This scenario is likely to maintain positive market prospects.
The market for packaged salads worldwide is expected to have a wide range of opportunities in the coming years due to the growing popularity of organic foods and beverages. Increased consumer awareness of the risks associated with pesticides, chemicals, and additives and high per capita wealth can be credited with this trend. Furthermore, introducing social media has increased interest in improving one's physical appearance. Most consumers believe that a balanced diet and healthy eating habits are important for maintaining physical health. Salads are the most effective meal for achieving their goal of a fiber-rich diet with low-fat and protein-enriched contents, and as a result, the demand for packaged salads is expected to grow significantly in the next years.
Plant-based diets are the more environmentally friendly way to support human existence, just as veganism is the most environmentally friendly option. A diet based on plants needs only one-third the amount of land as one based on meat and dairy. The use of plant-based foods is spreading over the world due to the growing food and water shortages brought on by a variety of environmental & socioeconomic issues. Not only is avoiding animal products one of the simplest ways to reduce one's use of food and other resources, but it is also the simplest way to oppose wasteful food systems that encourage starvation and poverty. As the popularity of vegan diets grows, the market for packaged salads will witness growth prospects.
The demand for salads has expanded due to their rising popularity, but there are certain drawbacks to how they are prepared. One is that packaging often results in waste. All of that packaging wastes resources and takes up space that could be used to make more nutrient-dense, ecologically friendly food. In addition, salads that come in packages are convenient for many people, but others find them bland and unappealing. Due to all this, several consumers opt for homemade salads instead of going for packaged ones which is impeding the growth of packaged salads market.
Based on product, the packaged salad market is characterized into vegetarian and non-vegetarian. The non-vegetarian segment covered a considerable revenue share in the packaged salad market in 2022. The demand for non-vegetarian packaged salads has been influenced by consumers' shifting attention to diets high in protein to achieve the ideal body shape or figure. Such product manufacturers frequently promote their goods as a healthy option for the active lifestyle of people nowadays. In non-vegetarian packed salads, white chicken flesh is one of the most often utilized ingredients.
On the basis of processing, the packaged salad market is classified into organic and conventional. The organic segment recorded a remarkable revenue share in the packaged salads market in 2022. The market is expanding as consumers become more aware of the advantages of organically farmed food, such as its chemical-free nature. A legitimate authority or body has properly certified the packaged salads that have undergone organic processing. Organically processed packaged salads must adhere to different standards than synthetically produced goods. The packed organic salad needs to bear a USDA organic label to meet US organic regulations.
By type, the packaged salad market is divided into packaged greens and packaged kits. In 2022, the packaged greens segment dominated the packaged salad market with the maximum revenue share. Due to their unseasoned, undressed, and unsauced flavor, packaged greens are gaining popularity. Several new products have been introduced in the market by established vendors and newcomers due to rising consumer demand for raw packaged salads. Furthermore, in an effort to consume fewer excess calories, sugar, and fat, people from all around the world are adopting packaged greens more often.
Based on distribution channel, the packaged salad market is segmented into online and offline. In 2022, the offline segment registered the largest revenue share in the packaged salad market. Many customers buy packaged salad from supermarkets and hypermarkets since they have plenty of choices, including organic kits. Additionally, packaged salads are sold in convenience stores, dollar stores, and bargain shops. Supermarkets & hypermarkets are important global distribution outlets for goods. Orders in supermarkets tend to be bigger than at grocery stores. Supermarkets give brands access to a significantly larger consumer base, allowing them to improve sales, while grocery stores assist brands in maintaining a customer-focused strategy.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 11.1 Billion |
| Market size forecast in 2029 | USD 18.6 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2029 |
| Revenue Growth Rate | CAGR of 7.8% from 2023 to 2029 |
| Number of Pages | 206 |
| Number of Table | 403 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Processing, Distribution Channel, Product, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region wise, the packaged salad market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region led the packaged salad market by generating the highest revenue share in 2022. The demand for nutritious foods in the region is being driven by customers' rising health-related concerns, like obesity. As people seek a variety of convenient, organic, and healthful food, packaged salad is in high demand in North America. Since they don't contain any hazardous synthetic chemicals or pesticides, consumers choose organic food products.
Free Valuable Insights: Global Packaged Salad Market size to reach USD 18.6 Billion by 2029
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dole plc, Bonduelle S.A., Fresh Del Monte Produce Inc. (Mann Packing Co., Inc.), BrightFarms, Inc. (Cox Enterprises Inc.), Taylor Fresh Foods, Fresh Express, Incorporated (Chiquita Brands International Sarl), Misionero, Gotham Greens Holdings, LLC and Organicgirl, LLC.
By Type
By Processing
By Distribution Channel
By Product
By Geography
The Market size is projected to reach USD 18.6 billion by 2029.
Growing trend of veganism across the globe are driving the Market in coming years, however, More preference to conventional method to prepare salads restraints the growth of the Market.
Dole plc, Bonduelle S.A., Fresh Del Monte Produce Inc. (Mann Packing Co., Inc.), BrightFarms, Inc. (Cox Enterprises Inc.), Taylor Fresh Foods, Fresh Express, Incorporated (Chiquita Brands International Sarl), Misionero, Gotham Greens Holdings, LLC and Organicgirl, LLC.
The Vegetarian segment is generating highest revenue share in the Global Packaged Salad Market by Product 2022, thereby, achieving a market value of $12.2 billion by 2029.
The Conventional segment is leading the Market by Processing 2022 thereby, achieving a market value of $11.8 billion by 2029.
The North America market dominated the Market by Region 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $6.7 billion by 2029.
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