The Global Packaged Milkshakes Market size is expected to reach $491.5 million by 2030, rising at a market growth of 6.9% CAGR during the forecast period.
Advancements in packaging technology ensure that paper-based containers maintain the freshness and quality of the milkshake while offering attractive and informative designs. Therefore, the Paper segment registered $1,10,524.4 million revenue in the market in 2022. Paper packaging is biodegradable, recyclable, and made from renewable resources, making it an environmentally responsible choice. It aligns with the growing consumer demand for packaging that has minimal impact on the environment. Paper-based containers, cartons, or pouches for milkshakes provide a lightweight and convenient option for on-the-go consumption. Some of the factors impacting the market are the growing trend of convenience and on-the-go lifestyles, rising awareness of health and wellness and competition from healthier alternatives.
Packaged milkshakes provide consumers with a convenient and ready-to-drink option, catering to busy lifestyles where people seek quick and hassle-free refreshments while on the move. Packaging innovations, including resealable caps, eco-friendly materials, and single-serve bottles, contribute to the convenience and appeal of packaged milkshakes. Busy schedules, long commutes, and a desire for convenience characterize modern lifestyles. It align perfectly with these demands because they offer a hassle-free and time-saving option for a delicious beverage. This convenience factor has contributed to increased sales. Therefore, the rise of convenience and on-the-go lifestyles has driven the continued growth of the market. Additionally, some packaged milkshake brands have responded to health-conscious consumers by offering low-fat, low-sugar, or lactose-free options. These variations provide a balance between indulgence and dietary considerations. Some packaged milkshakes are fortified with vitamins, minerals, and other nutrients, attracting consumers looking for functional and nutritious beverages. The carbohydrates in milkshakes provide a quick energy source, making them suitable for refueling during or after physical activity. These foods have the potential to be components of a weight-management plan if they are consumed as part of a well-rounded diet. Hence, the growing demand for packaged milkshakes is owed to the increasing awareness of health and benefits, driving the market's growth.
However, Smoothies made with fresh or frozen fruits, vegetables, yogurt, or plant-based milk have become a healthier milkshake alternative. These beverages are often marketed as nutrient-dense and packed with vitamins, minerals, and fiber. Brands like Jamba Juice and Smoothie King have capitalized on this trend, offering a wide range of smoothie options catering to different health goals. Health-conscious consumers often view packaged milkshakes as high in sugar and calories. This perception can deter them from choosing milkshakes over healthier alternatives. Companies marketing healthier alternatives often emphasize their nutritional benefits, lower sugar content, and use of natural ingredients. This can create a perception that milkshakes are less healthy in comparison, influencing consumer choices. Therefore, the increasing market presence of such 'healthier' products results in a decreasing demand for milkshakes.
Based on flavor, the market is divided into chocolate, vanilla, strawberry, and others. The chocolate segment garnered the highest revenue share in the market in 2022. The chocolate, which is made from cocoa seeds, is thought to be an all-natural item. The milkshake's sweet scent is a significant contributor to the flavor's appeal to consumers. Due to its favorable health effects, chocolate is preferred by health-conscious consumers. Some studies suggest that moderate consumption of dark chocolate may contribute to better heart health.
On the basis of packaging material, the market is segmented into glass, tin, paper, and plastic. The glass segment recorded a significant revenue share in the market in 2022. Glass is more in demand because of its notable benefits, which include being healthy, non-toxic, and quick to use. Its transparency also gives packaged milkshakes a natural appearance. The milkshake remains nutritious and safe for longer because glass is not reactive to consumable ingredients.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 291.3 Million |
| Market size forecast in 2030 | USD 491.5 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.9% from 2023 to 2030 |
| Number of Pages | 199 |
| Number of Table | 280 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Packaging Material, Flavor, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analyzed across North Amica, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed the maximum revenue share in the market in 2022. Consumer preferences in the Asia-Pacific region have evolved, with a growing desire for Western-style and international flavors and foods. With their diverse flavors, milkshakes offer a taste of global cuisine, making them appealing to consumers looking to explore new flavors and experiences. Japan is one of the largest markets in the Asia Pacific and is anticipated to experience rapid expansion throughout the forecast period. The demand is expected to grow in this region due to various flavors and restaurants like McDonald's.
Free Valuable Insights: Global Packaged Milkshakes Market size to reach USD 491.5 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Mother Dairy Fruit & Vegetable Pvt. Ltd., The Hershey Company, Danone S.A., Nestle S.A , Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), CavinKare Pvt Ltd, Britannia Industries Limited, Royal FrieslandCampina N.V., Muller UK & Ireland and Dairy Farmers of America, Inc.
By Packaging Material
By Flavor
By Geography
This Market size is expected to reach $491.5 million by 2030.
Growing trend of convenience and On-the-Go lifestyles are driving the Market in coming years, however, Competition from healthier alternatives restraints the growth of the Market.
Mother Dairy Fruit & Vegetable Pvt. Ltd., The Hershey Company, Danone S.A., Nestle S.A , Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), CavinKare Pvt Ltd, Britannia Industries Limited, Royal FrieslandCampina N.V., Muller UK & Ireland and Dairy Farmers of America, Inc.
The expected CAGR of this Market is 6.9% from 2023 to 2030.
The Paper market segment is leading the Market, by Packaging Material in 2022; thereby, achieving a market value of $177 million by 2030.
The Asia Pacific region dominated the Market, by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $200.3 million by 2030.
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