North America Virtual Event Platform Market By Component (Platform (Without Services) and Services), By Enterprise Size (Large Enterprises and Small & Medium Enterprise), By End User (Corporations, Associations, Healthcare, Third Party Planner, Government & Defense, Non Profit, Education and Others), By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The North America Virtual Event Platform Market would witness market growth of 9.9% CAGR during the forecast period (2021-2027).
Industries such as manufacturing, construction, e-commerce, education, retail, and healthcare would boost the growth of the virtual event platforms market due to the deployment of collaboration and communication tools. There has been a positive impact on digital proceedings due to the increase in the adoption of Unified Communication as a Service (UCaaS) in enterprises, organizations, and educational institutions. UCaaS technology has significantly contributed to the market by allowing employees as well as companies to virtually attend business activities which results in an effective and efficient workflow. Microsoft Corporation’s service offering Microsoft Teams, Google LLC’s Hangouts, and Zoom Video Communications, Inc.’s online platform Zoom are the UCaaS tools which are mainly used by various corporates.
North America virtual event platforms market would sustain its dominance in the global market. Existing key multinationals and regional companies across major end-use industries are propelling the growth prospects of the regional market. In the United States and Canada, various major international events and conferences are conducted. Leading corporates are using digital and online event management platforms for organizing meetings, product launches, trade fairs, and exhibitions.
Other than that, the rising demand for Smart classrooms to provide quality education is accelerating prospects for the virtual event platforms market. Since pre-academic times, online meeting and event platforms have been incorporated in many schools and colleges. Eventually, this has resulted in improving the workflow of institutions and requiring less physical infrastructure.
The US market dominated the North America Virtual Event Platform Services Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1,392.9 million by 2027. The Canada market is experiencing a CAGR of 15.6% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 14.6% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprise. Based on End User, the market is segmented into Corporations, Associations, Healthcare, Third Party Planner, Government & Defense, Non Profit, Education and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Cisco Systems, Inc., Zoom Video Communications, Inc., EventMobi (5Touch Solutions, Inc.), Cvent, Inc., Kestone, Accelevents, Inc., Bizzabo, Aventri, Inc., and Samaaro
Scope of the Study
Market Segments Covered in the Report:
- Platform (Without Services)
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprise
By End User
- Third Party Planner
- Government & Defense
- Non Profit
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Cisco Systems, Inc.
- Zoom Video Communications, Inc.
- EventMobi (5Touch Solutions, Inc.)
- Cvent, Inc.
- Accelevents, Inc.
- Aventri, Inc.
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