North America Smart Tourism Market Size, Share & Trends Analysis Report By End-user (Business/Corporate, and Individual/Family/Group), By Solution, By Country and Growth Forecast, 2025 - 2032

The North America Smart Tourism Market would witness market growth of 14.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America Smart Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $452 million by 2032. The Canada market is experiencing a CAGR of 16.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 15.7% during (2025 - 2032).

This tourism industry has witnessed a significant transformation in recent years, fuelled by the rapid advancement of digital technologies and the integration of smart systems across various sectors. One of the most prominent evolutions within this space is the emergence and expansion of this market.

This tourism has a wide array of applications across the tourism value chain, from pre-trip planning to post-visit analysis. Smart destination management involves technology monitoring and managing tourism flows, infrastructure, and resources in real-time. Cities and regions are integrating IoT sensors, surveillance systems, and analytics platforms to track tourist movements, analyze crowd densities, and optimize public services.

Canada’s tourism sector showed a healthy rebound in 2024, with tourism spending increasing by 1.5% in the fourth quarter, following a slight decline in the previous quarter. Annually, the country witnessed a 3.6% rise in tourism spending, while the GDP grew by 3.8%. These gains reflect a renewed interest in domestic and international travel within the country. The increase in tourism expenditure encourages the adoption of smart technologies in areas such as hospitality, transportation, and destination marketing. Also, Mexico’s digital landscape is vital in transforming its tourism sector. As of the end of 2022, the country had 96.8 million internet users—a 9.3% increase from the previous year. Notably, 81.6% of the urban population had internet access, highlighting a significant concentration of connected city users. This widespread internet penetration is foundational for smart tourism, enabling mobile-first travel services, digital payments, and cloud-based solutions for real-time itinerary updates and personalized recommendations. Hence, the convergence of rising tourism spending in Canada and the U.S. and Mexico’s expanding digital infrastructure is creating a dynamic environment for market growth in North America.

Free Valuable Insights: The Smart Tourism Market is Predict to reach USD 1.90 Billion by 2032, at a CAGR of 15.1%

Based on End-user, the market is segmented into Business/Corporate, and Individual/Family/Group. Based on Solution, the market is segmented into Smart Ticketing, Smart Engagement, Smart Parking, Smart Guide, Smart City Bots, and Other Solution. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Libelium Comunicaciones Distribuidas S.L.
• Amadeus IT Group, S.A.
• Moca Technologies LLC
• Cleverciti Systems GmbH
• BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
• Airbnb, Inc.
• Trawex Technologies
• Expedia Group
• Sabre Corporation
• Hopper Inc.

North America Smart Tourism Market Report Segmentation

By End-user

• Business/Corporate
• Individual/Family/Group

By Solution

• Smart Ticketing
• Smart Engagement
• Smart Parking
• Smart Guide
• Smart City Bots
• Other Solution

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Smart Tourism Market, by End-user
1.4.2 North America Smart Tourism Market, by Solution
1.4.3 North America Smart Tourism Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Smart Tourism Market by End-user
4.1 North America Business/Corporate Market by Region
4.2 North America Individual/Family/Group Market by Region

Chapter 5. North America Smart Tourism Market by Solution
5.1 North America Smart Ticketing Market by Country
5.2 North America Smart Engagement Market by Country
5.3 North America Smart Parking Market by Country
5.4 North America Smart Guide Market by Country
5.5 North America Smart City Bots Market by Country
5.6 North America Other Solution Market by Country

Chapter 6. North America Smart Tourism Market by Country
6.1 US Smart Tourism Market
6.1.1 US Smart Tourism Market by End-user
6.1.2 US Smart Tourism Market by Solution
6.2 Canada Smart Tourism Market
6.2.1 Canada Smart Tourism Market by End-user
6.2.2 Canada Smart Tourism Market by Solution
6.3 Mexico Smart Tourism Market
6.3.1 Mexico Smart Tourism Market by End-user
6.3.2 Mexico Smart Tourism Market by Solution
6.4 Rest of North America Smart Tourism Market
6.4.1 Rest of North America Smart Tourism Market by End-user
6.4.2 Rest of North America Smart Tourism Market by Solution

Chapter 7. Company Profiles
7.1 Libelium Comunicaciones Distribuidas S.L.
7.1.1 Company Overview
7.2 Amadeus IT Group, S.A.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 SWOT Analysis
7.3 Moca Technologies LLC.
7.3.1 Company Overview
7.4 Cleverciti Systems GmbH.
7.4.1 Company Overview
7.5 BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
7.5.1 Company Overview
7.6 Airbnb, Inc.
7.6.1 Company Overview
7.7 Trawex Technologies
7.7.1 Company Overview
7.8 Expedia Group
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.9 Sabre GLBL Inc. (Sabre Corporation)
7.9.1 Company Overview
7.10. Hopper, Inc.,
7.10.1 Company Overview

TABLE 1 North America Smart Tourism Market, 2021 - 2024, USD Million
TABLE 2 North America Smart Tourism Market, 2025 - 2032, USD Million
TABLE 3 North America Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 4 North America Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 5 North America Business/Corporate Market by Region, 2021 - 2024, USD Million
TABLE 6 North America Business/Corporate Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Individual/Family/Group Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Individual/Family/Group Market by Region, 2025 - 2032, USD Million
TABLE 9 North America Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 10 North America Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 11 North America Smart Ticketing Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Smart Ticketing Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Smart Engagement Market by Country, 2021 - 2024, USD Million
TABLE 14 North America Smart Engagement Market by Country, 2025 - 2032, USD Million
TABLE 15 North America Smart Parking Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Smart Parking Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Smart Guide Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Smart Guide Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Smart City Bots Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Smart City Bots Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 23 North America Smart Tourism Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Smart Tourism Market by Country, 2025 - 2032, USD Million
TABLE 25 US Smart Tourism Market, 2021 - 2024, USD Million
TABLE 26 US Smart Tourism Market, 2025 - 2032, USD Million
TABLE 27 US Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 28 US Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 29 US Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 30 US Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 31 Canada Smart Tourism Market, 2021 - 2024, USD Million
TABLE 32 Canada Smart Tourism Market, 2025 - 2032, USD Million
TABLE 33 Canada Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 34 Canada Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 35 Canada Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 36 Canada Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 37 Mexico Smart Tourism Market, 2021 - 2024, USD Million
TABLE 38 Mexico Smart Tourism Market, 2025 - 2032, USD Million
TABLE 39 Mexico Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 40 Mexico Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 41 Mexico Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 42 Mexico Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 43 Rest of North America Smart Tourism Market, 2021 - 2024, USD Million
TABLE 44 Rest of North America Smart Tourism Market, 2025 - 2032, USD Million
TABLE 45 Rest of North America Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 46 Rest of North America Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 47 Rest of North America Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 48 Rest of North America Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 49 Key Information – Libelium Comunicaciones Distribuidas S.L.
TABLE 50 Key Information – Amadeus IT Group, S.A.
TABLE 51 Key Information – Moca Technologies LLC.
TABLE 52 Key Information – Cleverciti Systems GmbH.
TABLE 53 Key Information – BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
TABLE 54 Key Information – Airbnb, Inc.
TABLE 55 Key Information – Trawex Technologies
TABLE 56 Key Information – Expedia Group
TABLE 57 Key Information –Sabre GLBL Inc.
TABLE 58 Key Information – Hopper, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Smart Tourism Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Smart Tourism Market
FIG 4 Porter’s Five Forces Analysis – Smart Tourism Market
FIG 5 North America Smart Tourism Market share by End-user, 2024
FIG 6 North America Smart Tourism Market share by End-user, 2032
FIG 7 North America Smart Tourism Market by End-user, 2021 - 2032, USD Million
FIG 8 North America Smart Tourism Market share by Solution, 2024
FIG 9 North America Smart Tourism Market share by Solution, 2032
FIG 10 North America Smart Tourism Market by Solution, 2021 - 2032, USD Million
FIG 11 North America Smart Tourism Market share by Country, 2024
FIG 12 North America Smart Tourism Market share by Country, 2032
FIG 13 North America Smart Tourism Market by Country, 2021 - 2032, USD Million
FIG 14 SWOT Analysis: Amadeus IT Group, S.A.