The North America Smart Advertising Services Market would witness market growth of 19.8% CAGR during the forecast period (2022-2028).
Digital marketing is crucial in contemporary advertising strategies. The future of digital marketing demands communicating with consumers on the channels they choose. The low cost of digital marketing is partly a result of these clever advertising strategies. By using targeting capabilities, marketers may limit their consumer outreach to those who fall inside their target demographic. Voice assistants can do more than play music and answer trivia questions, even though those are two of the most popular uses.
Many people said they search the web using voice assistants. Voice assistants are praised for improving accessibility and usability for those with disabilities like a visual loss. The public's continued usage of voice assistants to interact with digital content will impact how firms sell their products. For instance, material optimized for voice search, which tends to employ more conversational language than typing, will be a part of SEO in the future.
With the proliferation of voice assistants and the abundance of consumer data being gathered and shared with advertisers and marketers, marketers now have more options for connecting with their target demographics. With speech technology, marketers may produce customized messages and information that is given in an accessible style using this customer data and expertise.
Canadians have embraced electronic shopping. Almost 27 million Canadians used eCommerce in 2022, making up over 75% of the country's population. In 2025, this percentage is projected to increase to 77.6%. Statistics Canada reports that Canadian eCommerce retail trade sales reached a new high of US$3.82 billion in December 2020, exceeding the growth seen in May 2020 (US$3.2 billion) due to the lockdown measures taken in response to the coronavirus outbreak. E-commerce sales were estimated to be around $2.34 billion in March 2022. By 2025, retail eCommerce sales are predicted to reach $40.3 billion USD. The growing e-commerce sales in the region will surge the requirement for efficient and cost-effective advertising, combined with the high internet penetration, propelling the smart advertising services market growth in the region.
The US market dominated the North America Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $327,444.4 million by 2028. The Canada market is poised to grow at a CAGR of 22.5% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 21.4% during (2022 - 2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Smart Advertising Services Market is Predict to reach $1273.1 Billion by 2028, at a CAGR of 20.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Type
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Email Advertising
- Online Display Advertising
- Video Advertising
- Others
By Platform Type
- Mobile
- Laptops, Desktops & Tablets
- Others
By Pricing Model
- Performance Based Advertising
- Cost Per Mille (CPM)
- Hybrid
By Vertical
- Retail & Consumer Goods
- IT & Telecommunication
- BFSI
- Education
- Healthcare & Dental
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Smart Advertising Services Market, by Enterprise Size
1.4.2 North America Smart Advertising Services Market, by Type
1.4.3 North America Smart Advertising Services Market, by Platform Type
1.4.4 North America Smart Advertising Services Market, by Pricing Model
1.4.5 North America Smart Advertising Services Market, by Vertical
1.4.6 North America Smart Advertising Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2018, Jun – 2022, Sep) Leading Players
Chapter 4. North America Smart Advertising Services Market by Enterprise Size
4.1 North America Large Enterprises Market by Country
4.2 North America Small & Medium Enterprises Market by Country
Chapter 5. North America Smart Advertising Services Market by Type
5.1 North America Search Engine Advertising Market by Country
5.2 North America Mobile Advertising Market by Country
5.3 North America Social Media Advertising Market by Country
5.4 North America Email Advertising Market by Country
5.5 North America Online Display Advertising Market by Country
5.6 North America Video Advertising Market by Country
5.7 North America Others Market by Country
Chapter 6. North America Smart Advertising Services Market by Platform Type
6.1 North America Mobile Market by Country
6.2 North America Laptops, Desktops & Tablets Market by Country
6.3 North America Others Market by Country
Chapter 7. North America Smart Advertising Services Market by Pricing Model
7.1 North America Performance Based Advertising Market by Country
7.2 North America Cost Per Mille (CPM) Market by Country
7.3 North America Hybrid Market by Country
Chapter 8. North America Smart Advertising Services Market by Vertical
8.1 North America Retail & Consumer Goods Market by Country
8.2 North America IT & Telecommunication Market by Country
8.3 North America BFSI Market by Country
8.4 North America Education Market by Country
8.5 North America Healthcare & Dental Market by Country
8.6 North America Media & Entertainment Market by Country
8.7 North America Others Market by Country
Chapter 9. North America Smart Advertising Services Market by Country
9.1 US Smart Advertising Services Market
9.1.1 US Smart Advertising Services Market by Enterprise Size
9.1.2 US Smart Advertising Services Market by Type
9.1.3 US Smart Advertising Services Market by Platform Type
9.1.4 US Smart Advertising Services Market by Pricing Model
9.1.5 US Smart Advertising Services Market by Vertical
9.2 Canada Smart Advertising Services Market
9.2.1 Canada Smart Advertising Services Market by Enterprise Size
9.2.2 Canada Smart Advertising Services Market by Type
9.2.3 Canada Smart Advertising Services Market by Platform Type
9.2.4 Canada Smart Advertising Services Market by Pricing Model
9.2.5 Canada Smart Advertising Services Market by Vertical
9.3 Mexico Smart Advertising Services Market
9.3.1 Mexico Smart Advertising Services Market by Enterprise Size
9.3.2 Mexico Smart Advertising Services Market by Type
9.3.3 Mexico Smart Advertising Services Market by Platform Type
9.3.4 Mexico Smart Advertising Services Market by Pricing Model
9.3.5 Mexico Smart Advertising Services Market by Vertical
9.4 Rest of North America Smart Advertising Services Market
9.4.1 Rest of North America Smart Advertising Services Market by Enterprise Size
9.4.2 Rest of North America Smart Advertising Services Market by Type
9.4.3 Rest of North America Smart Advertising Services Market by Platform Type
9.4.4 Rest of North America Smart Advertising Services Market by Pricing Model
9.4.5 Rest of North America Smart Advertising Services Market by Vertical
Chapter 10. Company Profiles
10.1 Google LLC (Alphabet, Inc.)
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Hulu, LLC (The Walt Disney Company)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segment and Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Product Launches and Product Expansions:
10.2.5 SWOT Analysis
10.3 Facebook (Meta Platforms, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segment and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Twitter, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.6.4 Recent strategies and developments:
10.6.4.1 Product Launches and Product Expansions:
10.6.5 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 SWOT Analysis
10.8 Alibaba Group Holding Limited
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental Analysis
10.9 Deloitte Touche Tohmatsu Limited
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Recent strategies and developments:
10.9.3.1 Acquisition and Mergers:
10.10. BlueFocus Communication Group
10.10.1 Company Overview
TABLE 1 North America Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 2 North America Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Smart Advertising Services Market
TABLE 4 Product Launches And Product Expansions– Smart Advertising Services Market
TABLE 5 Acquisition and Mergers– Smart Advertising Services Market
TABLE 6 North America Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 7 North America Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 8 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 9 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 10 North America Small & Medium Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 11 North America Small & Medium Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 12 North America Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 13 North America Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 14 North America Search Engine Advertising Market by Country, 2018 - 2021, USD Million
TABLE 15 North America Search Engine Advertising Market by Country, 2022 - 2028, USD Million
TABLE 16 North America Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 17 North America Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 18 North America Social Media Advertising Market by Country, 2018 - 2021, USD Million
TABLE 19 North America Social Media Advertising Market by Country, 2022 - 2028, USD Million
TABLE 20 North America Email Advertising Market by Country, 2018 - 2021, USD Million
TABLE 21 North America Email Advertising Market by Country, 2022 - 2028, USD Million
TABLE 22 North America Online Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 23 North America Online Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 24 North America Video Advertising Market by Country, 2018 - 2021, USD Million
TABLE 25 North America Video Advertising Market by Country, 2022 - 2028, USD Million
TABLE 26 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 27 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 28 North America Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 29 North America Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 30 North America Mobile Market by Country, 2018 - 2021, USD Million
TABLE 31 North America Mobile Market by Country, 2022 - 2028, USD Million
TABLE 32 North America Laptops, Desktops & Tablets Market by Country, 2018 - 2021, USD Million
TABLE 33 North America Laptops, Desktops & Tablets Market by Country, 2022 - 2028, USD Million
TABLE 34 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 35 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 36 North America Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 37 North America Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 38 North America Performance Based Advertising Market by Country, 2018 - 2021, USD Million
TABLE 39 North America Performance Based Advertising Market by Country, 2022 - 2028, USD Million
TABLE 40 North America Cost Per Mille (CPM) Market by Country, 2018 - 2021, USD Million
TABLE 41 North America Cost Per Mille (CPM) Market by Country, 2022 - 2028, USD Million
TABLE 42 North America Hybrid Market by Country, 2018 - 2021, USD Million
TABLE 43 North America Hybrid Market by Country, 2022 - 2028, USD Million
TABLE 44 North America Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 45 North America Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 46 North America Retail & Consumer Goods Market by Country, 2018 - 2021, USD Million
TABLE 47 North America Retail & Consumer Goods Market by Country, 2022 - 2028, USD Million
TABLE 48 North America IT & Telecommunication Market by Country, 2018 - 2021, USD Million
TABLE 49 North America IT & Telecommunication Market by Country, 2022 - 2028, USD Million
TABLE 50 North America BFSI Market by Country, 2018 - 2021, USD Million
TABLE 51 North America BFSI Market by Country, 2022 - 2028, USD Million
TABLE 52 North America Education Market by Country, 2018 - 2021, USD Million
TABLE 53 North America Education Market by Country, 2022 - 2028, USD Million
TABLE 54 North America Healthcare & Dental Market by Country, 2018 - 2021, USD Million
TABLE 55 North America Healthcare & Dental Market by Country, 2022 - 2028, USD Million
TABLE 56 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 57 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 58 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 59 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 60 North America Smart Advertising Services Market by Country, 2018 - 2021, USD Million
TABLE 61 North America Smart Advertising Services Market by Country, 2022 - 2028, USD Million
TABLE 62 US Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 63 US Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 64 US Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 65 US Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 66 US Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 67 US Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 68 US Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 69 US Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 70 US Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 71 US Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 72 US Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 73 US Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 74 Canada Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 75 Canada Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 76 Canada Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 77 Canada Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 78 Canada Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 79 Canada Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 80 Canada Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 81 Canada Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 82 Canada Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 83 Canada Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 84 Canada Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 85 Canada Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 86 Mexico Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 87 Mexico Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 88 Mexico Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 89 Mexico Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 90 Mexico Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 91 Mexico Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 92 Mexico Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 93 Mexico Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 94 Mexico Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 95 Mexico Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 96 Mexico Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 97 Mexico Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 98 Rest of North America Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 99 Rest of North America Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 100 Rest of North America Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 101 Rest of North America Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 102 Rest of North America Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 103 Rest of North America Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 104 Rest of North America Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 105 Rest of North America Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 106 Rest of North America Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 107 Rest of North America Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 108 Rest of North America Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 109 Rest of North America Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 110 Key Information – Google LLC
TABLE 111 Key information – Hulu, llc
TABLE 112 key information – Facebook
TABLE 113 Key Information – Twitter, Inc.
TABLE 114 Key information – IBM Corporation
TABLE 115 Key Information – Amazon Web Services, Inc.
TABLE 116 key information – Microsoft Corporation
TABLE 117 Key Information – Alibaba Group Holding Limited
TABLE 118 Key information – Deloitte Touche Tohmatsu Limited
TABLE 119 Key Information – BlueFocus International
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jun – 2022, SEp) Leading Players
FIG 5 Recent strategies and developments: Google LLC
FIG 6 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 7 SWOT Analysis: The Walt Disney CompanY
FIG 8 SWOT Analysis: Facebook
FIG 9 SWOT Analysis: Twitter, Inc.
FIG 10 Swot analysis: IBM Corporation
FIG 11 SWOT analysis: Amazon.com, Inc.
FIG 12 SWOT Analysis: Microsoft Corporation