The North America Personalized Testing & Supplements Market would witness market growth of 15.3% CAGR during the forecast period (2025-2032).
The US market dominated the North America Personalized Testing & Supplements Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $9,931.2 million by 2032. The Canada market is experiencing a CAGR of 18.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17% during (2025 - 2032).

Regulatory support and industry standardization efforts have also contributed to the growth of this market. Governments and health organizations increasingly recognize the potential of personalized medicine and nutrition, leading to improved regulatory frameworks and quality control measures for customized supplements. The FDA and other global health authorities are working to establish guidelines for nutrigenomics-based products, microbiome testing kits, and AI-driven health recommendations. These regulatory advancements are helping to enhance consumer trust, ensure product safety, and drive innovation in the industry. As a result, major pharmaceutical, biotechnology, and nutraceutical companies are investing heavily in personalized health solutions, further accelerating market growth and expansion.
The integration of artificial intelligence (AI) and machine learning (ML) in personalized nutrition is another game-changer for this industry. AI-powered platforms can analyze vast amounts of genetic, dietary, and health data to generate hyper-personalized supplement recommendations. These intelligent systems are constantly adapting and learning to the changing health status of an individual, thereby ensuring that the supplement regimen evolves. AI-driven health tracking devices and wearable technology further enhance personalization, allowing users to monitor biometric markers, hydration levels, sleep patterns, and stress responses in real-time. By combining biotechnology, AI, and big data analytics, companies can offer precision-based, highly effective supplement plans that cater to each consumer's nutritional and health needs.
The market in North America for personalized testing & supplements is experiencing a rapid surge, driven by technological advancements, increasing consumer awareness, and a strong focus on preventive healthcare. The United States stands at the forefront of personalized health innovation, where technology, consumer demand, and business agility converge to create a multi-billion-dollar industry. Wearable devices like Apple Watch, WHOOP, and Oura Ring seamlessly integrate with real-time blood biomarker testing and gut microbiome analysis, allowing users to receive precise supplement recommendations based on daily physiological data.
Free Valuable Insights: The Personalized Testing & Supplements Market is Predict to reach USD 29.52 Billion by 2032, at a CAGR of 15.9%
Based on Application, the market is segmented into General Health & Wellness, and Deficiency Management & Others. Based on Service, the market is segmented into Personalized Supplements (Vitamins, Proteins & Amino Acid, Probiotics & Minerals, and Herbal/Botanic & Others), Personalized Recommendations (Fixed, Repeat, and Continuous), and Personalized Testing (DNA Tests, Blood Tests, and Wearable Device, App-based Tests & Others). Based on Service Provider, the market is segmented into Personalized Testing & Supplement Companies (DTC), Dieticians & Nutritionists, and Other Service Provider. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Viome Life Sciences, Inc.
- Amway Corporation
- Thorne HealthTech
- Pharmavite LLC (Otsuka Pharmaceutical Co., Ltd.)
- GNC Holdings, LLC
- The Vitamin Shoppe
- Nestle S.A.
- VTMN Inc.
- myDNA Life Australia Pty Ltd.
- Lifenome Inc.
North America Personalized Testing & Supplements Market Report Segmentation
By Application
- General Health & Wellness
- Deficiency Management & Others
By Service
- Personalized Supplements
- Vitamins, Proteins & Amino Acid
- Probiotics & Minerals
- Herbal/Botanic & Others
- Personalized Recommendations
- Personalized Testing
- DNA Tests
- Blood Tests
- Wearable Device, App-based Tests & Others
By Service Provider
- Personalized Testing & Supplement Companies (DTC)
- Dieticians & Nutritionists
- Other Service Provider
By Country
- US
- Canada
- Mexico
- Rest of North America
TABLE 1 North America Personalized Testing & Supplements Market, 2021 - 2024, USD Million
TABLE 2 North America Personalized Testing & Supplements Market, 2025 - 2032, USD Million
TABLE 3 North America Personalized Testing & Supplements Market by Application, 2021 - 2024, USD Million
TABLE 4 North America Personalized Testing & Supplements Market by Application, 2025 - 2032, USD Million
TABLE 5 North America General Health & Wellness Market by Region, 2021 - 2024, USD Million
TABLE 6 North America General Health & Wellness Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Deficiency Management & Others Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Deficiency Management & Others Market by Region, 2025 - 2032, USD Million
TABLE 9 North America Personalized Testing & Supplements Market by Service, 2021 - 2024, USD Million
TABLE 10 North America Personalized Testing & Supplements Market by Service, 2025 - 2032, USD Million
TABLE 11 North America Personalized Supplements Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Personalized Supplements Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Personalized Testing & Supplements Market by Personalized Supplements Type, 2021 - 2024, USD Million
TABLE 14 North America Personalized Testing & Supplements Market by Personalized Supplements Type, 2025 - 2032, USD Million
TABLE 15 North America Vitamins, Proteins & Amino Acid Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Vitamins, Proteins & Amino Acid Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Probiotics & Minerals Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Probiotics & Minerals Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Herbal/Botanic & Others Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Herbal/Botanic & Others Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Personalized Recommendations Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Personalized Recommendations Market by Country, 2025 - 2032, USD Million
TABLE 23 North America Personalized Testing & Supplements Market by Personalized Recommendations Type, 2021 - 2024, USD Million
TABLE 24 North America Personalized Testing & Supplements Market by Personalized Recommendations Type, 2025 - 2032, USD Million
TABLE 25 North America Fixed Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Fixed Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Repeat Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Repeat Market by Country, 2025 - 2032, USD Million
TABLE 29 North America Continuous Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Continuous Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Personalized Testing Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Personalized Testing Market by Country, 2025 - 2032, USD Million
TABLE 33 North America Personalized Testing & Supplements Market by Personalized Testing Type, 2021 - 2024, USD Million
TABLE 34 North America Personalized Testing & Supplements Market by Personalized Testing Type, 2025 - 2032, USD Million
TABLE 35 North America DNA Tests Market by Country, 2021 - 2024, USD Million
TABLE 36 North America DNA Tests Market by Country, 2025 - 2032, USD Million
TABLE 37 North America Blood Tests Market by Country, 2021 - 2024, USD Million
TABLE 38 North America Blood Tests Market by Country, 2025 - 2032, USD Million
TABLE 39 North America Wearable Device, App-based Tests & Others Market by Country, 2021 - 2024, USD Million
TABLE 40 North America Wearable Device, App-based Tests & Others Market by Country, 2025 - 2032, USD Million
TABLE 41 North America Personalized Testing & Supplements Market by Service Provider, 2021 - 2024, USD Million
TABLE 42 North America Personalized Testing & Supplements Market by Service Provider, 2025 - 2032, USD Million
TABLE 43 North America Personalized Testing & Supplement Companies (DTC) Market by Country, 2021 - 2024, USD Million
TABLE 44 North America Personalized Testing & Supplement Companies (DTC) Market by Country, 2025 - 2032, USD Million
TABLE 45 North America Dieticians & Nutritionists Market by Country, 2021 - 2024, USD Million
TABLE 46 North America Dieticians & Nutritionists Market by Country, 2025 - 2032, USD Million
TABLE 47 North America Other Service Provider Market by Country, 2021 - 2024, USD Million
TABLE 48 North America Other Service Provider Market by Country, 2025 - 2032, USD Million
TABLE 49 North America Personalized Testing & Supplements Market by Country, 2021 - 2024, USD Million
TABLE 50 North America Personalized Testing & Supplements Market by Country, 2025 - 2032, USD Million
TABLE 51 US Personalized Testing & Supplements Market, 2021 - 2024, USD Million
TABLE 52 US Personalized Testing & Supplements Market, 2025 - 2032, USD Million
TABLE 53 US Personalized Testing & Supplements Market by Application, 2021 - 2024, USD Million
TABLE 54 US Personalized Testing & Supplements Market by Application, 2025 - 2032, USD Million
TABLE 55 US Personalized Testing & Supplements Market by Service, 2021 - 2024, USD Million
TABLE 56 US Personalized Testing & Supplements Market by Service, 2025 - 2032, USD Million
TABLE 57 US Personalized Testing & Supplements Market by Personalized Supplements Type, 2021 - 2024, USD Million
TABLE 58 US Personalized Testing & Supplements Market by Personalized Supplements Type, 2025 - 2032, USD Million
TABLE 59 US Personalized Testing & Supplements Market by Personalized Recommendations Type, 2021 - 2024, USD Million
TABLE 60 US Personalized Testing & Supplements Market by Personalized Recommendations Type, 2025 - 2032, USD Million
TABLE 61 US Personalized Testing & Supplements Market by Personalized Testing Type, 2021 - 2024, USD Million
TABLE 62 US Personalized Testing & Supplements Market by Personalized Testing Type, 2025 - 2032, USD Million
TABLE 63 US Personalized Testing & Supplements Market by Service Provider, 2021 - 2024, USD Million
TABLE 64 US Personalized Testing & Supplements Market by Service Provider, 2025 - 2032, USD Million
TABLE 65 Canada Personalized Testing & Supplements Market, 2021 - 2024, USD Million
TABLE 66 Canada Personalized Testing & Supplements Market, 2025 - 2032, USD Million
TABLE 67 Canada Personalized Testing & Supplements Market by Application, 2021 - 2024, USD Million
TABLE 68 Canada Personalized Testing & Supplements Market by Application, 2025 - 2032, USD Million
TABLE 69 Canada Personalized Testing & Supplements Market by Service, 2021 - 2024, USD Million
TABLE 70 Canada Personalized Testing & Supplements Market by Service, 2025 - 2032, USD Million
TABLE 71 Canada Personalized Testing & Supplements Market by Personalized Supplements Type, 2021 - 2024, USD Million
TABLE 72 Canada Personalized Testing & Supplements Market by Personalized Supplements Type, 2025 - 2032, USD Million
TABLE 73 Canada Personalized Testing & Supplements Market by Personalized Recommendations Type, 2021 - 2024, USD Million
TABLE 74 Canada Personalized Testing & Supplements Market by Personalized Recommendations Type, 2025 - 2032, USD Million
TABLE 75 Canada Personalized Testing & Supplements Market by Personalized Testing Type, 2021 - 2024, USD Million
TABLE 76 Canada Personalized Testing & Supplements Market by Personalized Testing Type, 2025 - 2032, USD Million
TABLE 77 Canada Personalized Testing & Supplements Market by Service Provider, 2021 - 2024, USD Million
TABLE 78 Canada Personalized Testing & Supplements Market by Service Provider, 2025 - 2032, USD Million
TABLE 79 Mexico Personalized Testing & Supplements Market, 2021 - 2024, USD Million
TABLE 80 Mexico Personalized Testing & Supplements Market, 2025 - 2032, USD Million
TABLE 81 Mexico Personalized Testing & Supplements Market by Application, 2021 - 2024, USD Million
TABLE 82 Mexico Personalized Testing & Supplements Market by Application, 2025 - 2032, USD Million
TABLE 83 Mexico Personalized Testing & Supplements Market by Service, 2021 - 2024, USD Million
TABLE 84 Mexico Personalized Testing & Supplements Market by Service, 2025 - 2032, USD Million
TABLE 85 Mexico Personalized Testing & Supplements Market by Personalized Supplements Type, 2021 - 2024, USD Million
TABLE 86 Mexico Personalized Testing & Supplements Market by Personalized Supplements Type, 2025 - 2032, USD Million
TABLE 87 Mexico Personalized Testing & Supplements Market by Personalized Recommendations Type, 2021 - 2024, USD Million
TABLE 88 Mexico Personalized Testing & Supplements Market by Personalized Recommendations Type, 2025 - 2032, USD Million
TABLE 89 Mexico Personalized Testing & Supplements Market by Personalized Testing Type, 2021 - 2024, USD Million
TABLE 90 Mexico Personalized Testing & Supplements Market by Personalized Testing Type, 2025 - 2032, USD Million
TABLE 91 Mexico Personalized Testing & Supplements Market by Service Provider, 2021 - 2024, USD Million
TABLE 92 Mexico Personalized Testing & Supplements Market by Service Provider, 2025 - 2032, USD Million
TABLE 93 Rest of North America Personalized Testing & Supplements Market, 2021 - 2024, USD Million
TABLE 94 Rest of North America Personalized Testing & Supplements Market, 2025 - 2032, USD Million
TABLE 95 Rest of North America Personalized Testing & Supplements Market by Application, 2021 - 2024, USD Million
TABLE 96 Rest of North America Personalized Testing & Supplements Market by Application, 2025 - 2032, USD Million
TABLE 97 Rest of North America Personalized Testing & Supplements Market by Service, 2021 - 2024, USD Million
TABLE 98 Rest of North America Personalized Testing & Supplements Market by Service, 2025 - 2032, USD Million
TABLE 99 Rest of North America Personalized Testing & Supplements Market by Personalized Supplements Type, 2021 - 2024, USD Million
TABLE 100 Rest of North America Personalized Testing & Supplements Market by Personalized Supplements Type, 2025 - 2032, USD Million
TABLE 101 Rest of North America Personalized Testing & Supplements Market by Personalized Recommendations Type, 2021 - 2024, USD Million
TABLE 102 Rest of North America Personalized Testing & Supplements Market by Personalized Recommendations Type, 2025 - 2032, USD Million
TABLE 103 Rest of North America Personalized Testing & Supplements Market by Personalized Testing Type, 2021 - 2024, USD Million
TABLE 104 Rest of North America Personalized Testing & Supplements Market by Personalized Testing Type, 2025 - 2032, USD Million
TABLE 105 Rest of North America Personalized Testing & Supplements Market by Service Provider, 2021 - 2024, USD Million
TABLE 106 Rest of North America Personalized Testing & Supplements Market by Service Provider, 2025 - 2032, USD Million
TABLE 107 Key Information – Viome Life Sciences, Inc.
TABLE 108 Key Information - Amway Corporation
TABLE 109 Key Information – Thorne HealthTech
TABLE 110 Key Information – Pharmavite LLC
TABLE 111 Key Information – GNC Holdings, LLC
TABLE 112 Key Information – The Vitamin Shoppe
TABLE 113 Key Information – Nestle S.A.
TABLE 114 Key Information – VTMN Inc.
TABLE 115 Key Information – myDNA Life Australia Pty Ltd.
TABLE 116 Key Information – LifeNome Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Personalized Testing & Supplements Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Personalized Testing & Supplements Market
FIG 4 Porter’s Five Forces Analysis – Personalized Testing & Supplements Market
FIG 5 North America Personalized Testing & Supplements Market share by Application, 2024
FIG 6 North America Personalized Testing & Supplements Market share by Application, 2032
FIG 7 North America Personalized Testing & Supplements Market by Application, 2021 - 2032, USD Million
FIG 8 North America Personalized Testing & Supplements Market share by Service, 2024
FIG 9 North America Personalized Testing & Supplements Market share by Service, 2032
FIG 10 North America Personalized Testing & Supplements Market by Service, 2021 - 2032, USD Million
FIG 11 North America Personalized Testing & Supplements Market share by Service Provider, 2024
FIG 12 North America Personalized Testing & Supplements Market share by Service Provider, 2032
FIG 13 North America Personalized Testing & Supplements Market by Service Provider, 2021 - 2032, USD Million
FIG 14 North America Personalized Testing & Supplements Market share by Country, 2024
FIG 15 North America Personalized Testing & Supplements Market share by Country, 2032
FIG 16 North America Personalized Testing & Supplements Market by Country, 2021 - 2032, USD Million
FIG 17 Recent strategies and developments: VIOME LIFE SCIENCES, INC.
FIG 18 SWOT Analysis: Amway Corporation
FIG 19 Swot Analysis: Pharmavite LLC
FIG 20 SWOT Analysis: Nestle S.A.