North America Performance Analytics Market By Component Type (Software, Services - Professional, Managed), Application (Sales & Marketing, Financial, Supply Chain Management, Operations & IT, Employee), Analytics Type (Predictive, Prescriptive, Descriptive), Deployment Mode, Organization Size (Small & Medium Enterprises, Large Enterprises), Vertical
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Simplicity and integrated business applications of performance analytics software would be the major reasons for the wide spread adoption of performance analytics market. The most significant reason that would drive the market growth is unprecedented growth in metrics-driven business performance assessments. Performance management system has both direct and indirect benefits, operational efficiency benefits. Based on the component type, the Performance Analytics market is segmented into Software and Services. The Services market is segmented into Professional and Managed Services. Professional services are further segmented into Implementation, Consulting & Training and Support & Maintenance.
Based on the Application, the market is segmented into Sales & Marketing Performance Analytics, Financial Performance Analytics, Supply Chain Performance Analytics, Operations & IT Performance Analytics and Others. Based on Analytics Type, the market is segmented into Predictive Analytics, Prescriptive Analytics and Descriptive Analytics. Based on Deployment Type, the market is segmented into Cloud based and On-Premise. Based on Organization Size, the market is segmented into Small & Medium Enterprises and Large Enterprises. The verticals covered under the report include BFSI, Manufacturing, Retail, Telecom & IT, Government & Defense, Energy & Utilities, Healthcare, Construction and Others. The cloud deployment model would be preferred model with higher adoption, as compared to the on-premises deployment model due to cost benefits, flexibility & scalability and privacy-based enhancements.
Banking, Financial Services, and Insurance (BFSI) segment hold the largest market share within different verticals, where software is used to tackle issues such as insufficient data modeling capabilities. However, the retail & e-commerce segment would witness significant growth during the forecast period. Based on country, Performance Analytics market is segmented into US, Canada, Mexico and Rest of North America. US remained the dominant country in the North America Performance Analytics market in 2015. Canada would witness promising CAGR during the forecast period (2016-2022).
The report covers the analysis of key stake holders of the Performance Analytics market. Key companies profiled in the report include IBM Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., CallidusCloud Company, ServiceNow, Inc. and Adaptive Insights.