North America Eyelash Serum Market Size, Share & Trends Analysis Report By Ingredients (Conventional, and Organic), By Distribution Channel, By Type (Lash Primer, Peptides, and Prostaglandins), By Country and Growth Forecast, 2024 - 2031

The North America Eyelash Serum Market would witness market growth of 6.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 6066.7 Thousand Units, showcasing a growth of 16.0% (2020-2023).

Conventional ingredients in these serums primarily consist of synthetic compounds designed to promote lash growth, conditioning, and enhancement. These ingredients often include a blend of vitamins, minerals, peptides, and other chemicals that work to nourish the lashes and create a healthier environment for growth. Synthetic prostaglandins, which are artificial compounds derived from hormones, are commonly used in conventional eyelash serums to stimulate hair growth by extending the anagen phase of the lash cycle. Thus, the Conventional Segment in US market consumed a Volume of 4254.5 Thousand Units in 2023.

The US market dominated the North America Eyelash Serum Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $301.9 million by 2031. The Canada market is experiencing a CAGR of 7.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7% during (2024 - 2031).

This market has grown exponentially over the past decade, driven by an increasing consumer interest in beauty and wellness products. These serums are formulated to enhance eyelashes' length, thickness, and overall appearance, providing an alternative to traditional methods such as eyelash extensions or false lashes.

These serums are primarily designed to stimulate the growth of eyelashes, making them longer, thicker, and more voluminous. They are applied directly to the base of the eyelashes using a brush or applicator. The most common and primary application of these serums is to improve the appearance of natural lashes. Consumers use these products to achieve longer, thicker lashes without extensions or falsies.

Canada's cosmetics sector is on a steady upward trajectory, generating approximately USD 1.24 billion in 2021 and is expected to reach USD 1.8 billion by 2024, growing at an annual rate of 1.45%. This growth indicates an increasing consumer demand for beauty and personal care products, including specialized treatments like these serums. As Canadians become more focused on personal grooming and beauty enhancement, eyelash serums, offering solutions for longer and thicker lashes, are likely to see greater adoption. Mexico’s retail industry, with a revenue of USD 76 billion and over 47,000 retail stores, provides a significant platform for beauty products like these serums. With major retail players like Walmart de Mexico dominating supermarket sales, there is an increasing availability of beauty and personal care products, including eyelash serums, across various retail channels. Thus, the growing cosmetics sector in Canada and the thriving retail industry in Mexico provide substantial opportunities for this market.

Free Valuable Insights: The Eyelash Serum Market is Predict to reach USD 1.54 Billion by 2031, at a CAGR of 6.7%

Based on Ingredients, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Specialty Stores, Online, and Other Distribution Channels. Based on Type, the market is segmented into Lash Primer, Peptides, and Prostaglandins. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• LVMH SE
• Shiseido Company Limited
• RevitaLash Cosmetics
• L'Oréal S.A.
• RapidLash
• Pacifica Beauty LLC
• l.f. Beauty, Inc.
• Skin Research Laboratories
• Neora
• Grande Cosmetics LLC (Performance Beauty Group)

North America Eyelash Serum Market Report Segmentation

By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Specialty Stores
• Online
• Other Distribution Channels

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Lash Primer
• Peptides
• Prostaglandins

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Eyelash Serum Market, by Ingredients
1.4.2 North America Eyelash Serum Market, by Distribution Channel
1.4.3 North America Eyelash Serum Market, by Type
1.4.4 North America Eyelash Serum Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Eyelash Serum Market by Ingredients
4.1 North America Conventional Market by Region
4.2 North America Organic Market by Region

Chapter 5. North America Eyelash Serum Market by Distribution Channel
5.1 North America Supermarket & Hypermarket Market by Country
5.2 North America Specialty Stores Market by Country
5.3 North America Online Market by Country
5.4 North America Other Distribution Channels Market by Country

Chapter 6. North America Eyelash Serum Market by Type
6.1 North America Lash Primer Market by Country
6.2 North America Peptides Market by Country
6.3 North America Prostaglandins Market by Country

Chapter 7. North America Eyelash Serum Market by Country
7.1 US Eyelash Serum Market
7.1.1 US Eyelash Serum Market by Ingredients
7.1.2 US Eyelash Serum Market by Distribution Channel
7.1.3 US Eyelash Serum Market by Type
7.2 Canada Eyelash Serum Market
7.2.1 Canada Eyelash Serum Market by Ingredients
7.2.2 Canada Eyelash Serum Market by Distribution Channel
7.2.3 Canada Eyelash Serum Market by Type
7.3 Mexico Eyelash Serum Market
7.3.1 Mexico Eyelash Serum Market by Ingredients
7.3.2 Mexico Eyelash Serum Market by Distribution Channel
7.3.3 Mexico Eyelash Serum Market by Type
7.4 Rest of North America Eyelash Serum Market
7.4.1 Rest of North America Eyelash Serum Market by Ingredients
7.4.2 Rest of North America Eyelash Serum Market by Distribution Channel
7.4.3 Rest of North America Eyelash Serum Market by Type

Chapter 8. Company Profiles
8.1 LVMH SE
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 SWOT Analysis
8.2 Shiseido Company Limited
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 SWOT Analysis
8.3 RevitaLash Cosmetics
8.3.1 Company Overview
8.4 L'Oreal S.A.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 SWOT Analysis
8.5 RapidLash
8.5.1 Company Overview
8.6 Pacifica Beauty LLC
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 e.l.f. Beauty, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.8 Skin Research Laboratories
8.8.1 Company Overview
8.9 Neora
8.9.1 Company Overview
8.10. Grande Cosmetics LLC (Performance Beauty Group)
8.10.1 Company Overview

TABLE 1 North America Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 2 North America Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 3 North America Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 4 North America Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 5 North America Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 6 North America Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 7 North America Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 8 North America Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 9 North America Conventional Market by Region, 2020 - 2023, USD Million
TABLE 10 North America Conventional Market by Region, 2024 - 2031, USD Million
TABLE 11 North America Conventional Market by Region, 2020 - 2023, Thousand Units
TABLE 12 North America Conventional Market by Region, 2024 - 2031, Thousand Units
TABLE 13 North America Organic Market by Region, 2020 - 2023, USD Million
TABLE 14 North America Organic Market by Region, 2024 - 2031, USD Million
TABLE 15 North America Organic Market by Region, 2020 - 2023, Thousand Units
TABLE 16 North America Organic Market by Region, 2024 - 2031, Thousand Units
TABLE 17 North America Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 18 North America Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 19 North America Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 20 North America Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 21 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, Thousand Units
TABLE 24 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, Thousand Units
TABLE 25 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Specialty Stores Market by Country, 2020 - 2023, Thousand Units
TABLE 28 North America Specialty Stores Market by Country, 2024 - 2031, Thousand Units
TABLE 29 North America Online Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Online Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Online Market by Country, 2020 - 2023, Thousand Units
TABLE 32 North America Online Market by Country, 2024 - 2031, Thousand Units
TABLE 33 North America Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Other Distribution Channels Market by Country, 2020 - 2023, Thousand Units
TABLE 36 North America Other Distribution Channels Market by Country, 2024 - 2031, Thousand Units
TABLE 37 North America Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 38 North America Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 39 North America Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 40 North America Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 41 North America Lash Primer Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Lash Primer Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Lash Primer Market by Country, 2020 - 2023, Thousand Units
TABLE 44 North America Lash Primer Market by Country, 2024 - 2031, Thousand Units
TABLE 45 North America Peptides Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Peptides Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Peptides Market by Country, 2020 - 2023, Thousand Units
TABLE 48 North America Peptides Market by Country, 2024 - 2031, Thousand Units
TABLE 49 North America Prostaglandins Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Prostaglandins Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Prostaglandins Market by Country, 2020 - 2023, Thousand Units
TABLE 52 North America Prostaglandins Market by Country, 2024 - 2031, Thousand Units
TABLE 53 North America Eyelash Serum Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Eyelash Serum Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Eyelash Serum Market by Country, 2020 - 2023, Thousand Units
TABLE 56 North America Eyelash Serum Market by Country, 2024 - 2031, Thousand Units
TABLE 57 US Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 58 US Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 59 US Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 60 US Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 61 US Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 62 US Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 63 US Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 64 US Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 65 US Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 66 US Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 67 US Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 68 US Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 69 US Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 70 US Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 71 US Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 72 US Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 73 Canada Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 74 Canada Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 75 Canada Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 76 Canada Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 77 Canada Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 78 Canada Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 79 Canada Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 80 Canada Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 81 Canada Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Canada Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Canada Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 84 Canada Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 85 Canada Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 86 Canada Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 87 Canada Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 88 Canada Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 89 Mexico Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 90 Mexico Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 91 Mexico Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 92 Mexico Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 93 Mexico Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 94 Mexico Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 95 Mexico Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 96 Mexico Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 97 Mexico Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 Mexico Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 Mexico Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 100 Mexico Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 101 Mexico Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 102 Mexico Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 103 Mexico Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 104 Mexico Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 105 Rest of North America Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 106 Rest of North America Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 107 Rest of North America Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 108 Rest of North America Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 109 Rest of North America Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 110 Rest of North America Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 111 Rest of North America Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 112 Rest of North America Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 113 Rest of North America Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 Rest of North America Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 Rest of North America Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 116 Rest of North America Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 117 Rest of North America Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 118 Rest of North America Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 119 Rest of North America Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 120 Rest of North America Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 121 key Information – LVMH SE
TABLE 122 Key Information – Shiseido Company Limited
TABLE 123 Key Information – RevitaLash Cosmetics
TABLE 124 Key Information – L'Oreal S.A.
TABLE 125 Key Information – RapidLash
TABLE 126 Key Information – Pacifica Beauty LLC
TABLE 127 Key Information –e.l.f. Beauty, Inc.
TABLE 128 Key Information – Skin Research Laboratories
TABLE 129 Key Information – Neora
TABLE 130 Key Information – Grande Cosmetics LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Eyelash Serum Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Eyelash Serum Market
FIG 4 Porter’s Five Forces Analysis – Eyelash Serum Market
FIG 5 North America Eyelash Serum Market share by Ingredients, 2023
FIG 6 North America Eyelash Serum Market share by Ingredients, 2031
FIG 7 North America Eyelash Serum Market by Ingredients, 2020 - 2031, USD Million
FIG 8 North America Eyelash Serum Market share by Distribution Channel, 2023
FIG 9 North America Eyelash Serum Market share by Distribution Channel, 2031
FIG 10 North America Eyelash Serum Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Eyelash Serum Market share by Type, 2023
FIG 12 North America Eyelash Serum Market share by Type, 2031
FIG 13 North America Eyelash Serum Market by Type, 2020 - 2031, USD Million
FIG 14 North America Eyelash Serum Market share by Country, 2023
FIG 15 North America Eyelash Serum Market share by Country, 2031
FIG 16 North America Eyelash Serum Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: LVMH SE
FIG 18 Swot Analysis: Shiseido Company Limited
FIG 19 Swot Analysis: L'Oréal S.A.
FIG 20 Swot Analysis: Pacifica Beauty LLC