The North America Antibacterial Soap Market would witness market growth of 6.1% CAGR during the forecast period (2022-2028).
There is a shift in consumer preferences for liquid soaps due to their simplicity of use and convenience and increased knowledge of the health benefits of hand washing. Online sales are growing due to increased smartphone usage, increased internet penetration, increased customer engagement of e-commerce platforms, and the convenience of purchasing from home. Further, a boost due to population growth, increased health awareness, urbanization, increased penetration of liquid antibacterial soaps, increased disposable income, improved living standards, and an increase in the prevalence of infectious diseases also contribute to the reason for market growth.
End-users are increasingly interested in bathing bars with appealing colours and fragrances that promise to provide moisturizing, skin whitening, and anti-aging properties. Dishwashing and laundry soaps with components like lemon, on the other hand, have a better utility in cleaning utensils and garments and are thus more in demand. Pandemics such as the continuing COVID-19 spread and the introduction of fatal flu varieties like H1N1 are supporting market expansion by creating a high need for cleaning solutions to preserve cleanliness and prevent the transmission of illnesses.
There is the existence of the greatest number of infected patients with the coronavirus in the United States in the first half of 2021, further, the usage of washing & bathing surfactant products for hygiene purposes has grown in the recent period. According to a poll conducted by the American Cleaning Institute in March 2020, around 69 percent of the assessed American population uses cleansing and lubricating solutions to clean their hands in order to avoid COVID-19 infection. Additionally, consumers in North America are more likely to use high-end products, and consumer are particularly interested in herbal and organic products, which are often expensive, which helps the region's market flourish.
The US market dominated the North America Antibacterial Soap Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,493.8 million by 2028. The Canada market is experiencing a CAGR of 8.5% during (2022 - 2028). Additionally, The Mexico market would exhibit a CAGR of 7.5% during (2022 - 2028).
Based on Application, the market is segmented into Hand wash and Body wash. Based on Form, the market is segmented into Liquid, Powder, and Bar. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Pharmacy stores, Online Sales, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Antibacterial Soap Market is Estimated to reach $6.1 Billion by 2028, at a CAGR of 6.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, 3M Company, Unilever PLC, Godrej Group (Godrej Consumer Products Limited), Henkel AG & Company, KGaA, Johnson & Johnson (Johnson & Johnson Services, Inc.), The Procter and Gamble Company, Amway Corporation, and Vi-Jon, Inc.
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