Published Date: 22-Dec-2020
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According to a new report Global Fashion Influencer Marketing Market, published by KBV research, The Global Fashion Influencer Marketing Market size is expected to reach $9.2 billion by 2026, rising at a market growth of 38.5% CAGR during the forecast period.
The Apparel category gained significant revenue share in 2019, due to the increasing popularity of fast fashion among millennials. Some fashion influencers sometimes wear brand-sponsored dresses and inspire their followers to create a new look and share their content on social media using their tags and hashtags. This helps brands or companies generate awareness and increase engagement among their target audiences.
The micro-influencers category gained evident revenue share in 2019 due to more flexibility in working with them than macro and mega influencers. Micro-influencers provide immediate promotion of a company’s services or products with powerful conversation rates. Micro-influencers have a broader following than nano influencers, granting marketers to understand a particular region's demographics and audience mentality more effectively, therefore helping curate specifically with products, designs, and content.
In 2019, North America leads the market for fashion influencer marketing. This can be attributed to the increasing use of social media platforms and high-speed internet in the area. A vast share of American Instagram users is between the age group of 18 to 34. It provided brands and marketers the chance to meet the demands of a vast share of the audience. A significant revenue share in 2019 is captured by Europe, which can be attributed to the presence of many major luxury fashion brands like Yves Saint Laurent SAS, Christian Dior SE, and Chanel in the particular area. The region also directs many fashion weeks that help influencers to showcase their outfits and accessories.
Structural Insights: https://www.kbvresearch.com/fashion-influencer-marketing-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
By Fashion Type
By Influencer Type
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