Europe Fashion Influencer Marketing Market By Fashion Type (Beauty & Cosmetics, Jewelry & Accessories and Apparel), By Influencer Type (Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers), By Country, Industry Analysis and Forecast, 2020 - 2026
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Market Report Description
The Europe Fashion Influencer Marketing Market would witness market growth of 37.4% CAGR during the forecast period (2020-2026). In this digital age, the fashion industry has undergone a huge transformation, all thanks to fashion enthusiasts who are open to sharing their personal styles online. Using social media platforms such as Snapchat, Instagram, Facebook, and Pinterest, these fashion influencers don’t need to rely on magazines to tell the audience, what the new ‘must-have’ fashion items are.
The fame of these fashion influencers is not separate from the impact of social media on the modern lifestyle. In the early days, fashion was a privilege dominated by those who had access to the prestigious fashion shows, but today, these online fashion gurus, fashion-related information become more accessible for everyone as they created their own definition of style. Going to various channels online, influencers can freely express themselves, either by making a new outfit of the day (OOTD) look or by sharing their current favorite fashion items, which made fashion becomes mainstream.
The successive rise of the fashion influencers gains attention from brands, who are looking for opportunities to reach their potential customer base as well as to keep their current customers interested. With the rising demand for authentic voices emerging in the market, the gear in marketing changed from the traditional top-down model to the dynamic and interactive one that prioritizes authenticity as the real marketing value.
Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
Scope of the Study
Market Segments Covered in the Report:
By Fashion Type
- Beauty & Cosmetics
- Jewelry & Accessories
By Influencer Type
- Rest of Europe
- IZEA Worldwide, Inc.
- Launchmetrics, Inc.
- Upfluence, Inc.
- AspireIQ, Inc.
- InfluencerDB Tech GmbH & Co. KG
- Speakr, Inc.
- Juliusworks, Inc. (Hypr Brands)
- Socially Powerful
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