The Global Manual Toothbrush Market size is expected to reach $9.5 billion by 2030, rising at a market growth of 7.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 41,62,114.7 thousand units, experiencing a growth of 7.5% (2019-2022).
Introducing children to manual toothbrushes early helps establish good oral care habits that can last a lifetime. Therefore, the children segment captured $897.6 million revenue in the market in 2022. These are often recommended for children as they provide a hands-on approach to brushing, allowing children to learn proper brushing techniques. Some parents opt for such toothbrushes made from sustainable materials, such as bamboo, to reduce environmental impact.
Poor eating habits, such as consuming sugary foods and drinks and acidic foods, can lead to dental issues such as cavities, gum disease, and tooth erosion. These oral disorders can increase the need for effective oral care products, including these, to maintain oral health and prevent further dental problems. Thus, the increasing number of oral diseases will propel the use of manual toothbrushes.
Additionally, white teeth have become an essential component of modern grooming. The perception of white teeth as a sign of good oral health has contributed to the rising emphasis on whiter teeth. Many people associate whiter teeth with better oral hygiene practices, leading them to seek out products and services that can help them achieve a brighter smile. Hence, the aforementioned factors will drive the market's growth in the coming years.
However, electric toothbrushes have gained popularity due to their ability to provide a more thorough cleaning experience than these toothbrushes. The advanced features of electric toothbrushes, such as oscillating or sonic bristle movements, can remove plaque more effectively and improve oral hygiene. Therefore, the availability of electric toothbrushes may hamper the growth of the market.
Drivers 
Restraints 
Opportunities 
Challenges Based on the distribution channel, the market is bifurcated into offline and online. The online segment registered 31.7% revenue share in the market in 2022. Online channels offer convenience, allowing consumers to purchase such products from the comfort of their homes. This convenience is particularly attractive to busy individuals or those with limited access to physical stores.
By material type, the market is classified into plastic, bamboo, and others. The plastic segment dominated the market by acquiring 98.2% revenue share in 2022. Plastic manual toothbrushes are widely available in supermarkets, pharmacies, convenience stores, and online retailers, making them easy for consumers to purchase. Toothbrushes made from plastic are durable and can last several months with proper care, making them a cost-effective option for consumers.
Based on type, the market is segmented into ultra-soft, medium-soft, and hard. The ultra-soft segment registered 37.7% revenue share in the market in 2022. Ultra-soft bristles provide the gentlest cleaning action, making them ideal for individuals with sensitive teeth and gums. Dental professionals often recommend ultra-soft toothbrushes for patients with sensitive teeth and gums or those recovering from oral surgery.
On the basis of end-user, the market is divided into individuals and dental clinics/offices. The individuals segment procured 73.1% revenue share in the market in 2022. There has been a growing awareness of the importance of oral health in maintaining overall well-being. As people become more conscious of the need for good oral hygiene, they opt for such toothbrushes as a simple and effective tool for daily oral care.
By individuals type, the market is classified into adults and children. The adults segment garnered 77.2% revenue share in the market in 2022. These come in various designs, bristle types, and sizes to cater to different preferences and oral care needs. This variety allows adults to choose a toothbrush that suits their unique requirements, leading to increased use and adoption.
Free Valuable Insights: Global Manual Toothbrush Market size to reach USD 9.5 Billion by 2030
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 26.1% revenue share in the market in 2022. An important factor driving its demand in North America is the increasing availability and variety of products in the market.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 5.4 Billion |
| Market size forecast in 2030 | USD 9.5 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 7.5% from 2023 to 2030 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Number of Pages | 433 |
| Number of Tables | 424 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Material Type, Distribution Channel, End-user, Region |
| Country scope |
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| Companies Included | The Procter & Gamble Company, The Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline plc, CURADEN AG, Nimbus Dental (Periscope Enterprises, Inc.), Perfect Group Corp. Ltd., Boie, LLC, Dr. Collins, Johnson & Johnson |
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By Material Type (Volume, Thousand Units, USD Billion, 2019-2030)
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
By End User (Volume, Thousand Units, USD Billion, 2019-2030)
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
This Market size is expected to reach $9.5 billion by 2030.
Increasing prevalence of oral disorders are driving the Market in coming years, however, Rising competition from electric toothbrushes restraints the growth of the Market.
The Procter & Gamble Company, The Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline plc, CURADEN AG, Nimbus Dental (Periscope Enterprises, Inc.), Perfect Group Corp. Ltd., Boie, LLC, Dr. Collins, Johnson & Johnson
In the year 2022, the market attained a volume of 41,62,114.7 thousand units, experiencing a growth of 7.5% (2019-2022).
The Offline segment is registering maximum revenue in the Market by Distribution Channel in 2022; there by, achieving a market value of $6.0 Billion by 2030.
The Asia Pacific region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $3.8 Billion by 2030.
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