Liquid Dietary Supplements Market

Global Liquid Dietary Supplements Market Size, Share & Trends Analysis Report By Type, By Ingredient, By End-user (Adults, Geriatric, Pregnant Women, Children, and Infants), By Distribution Channel, By Application, By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-23329 Publication Date: July-2024 Number of Pages: 367
USD 25.2 Billion
USD 40.4 Billion
Historical Data
2020 to 2022

Market Report Description

The Global Liquid Dietary Supplements Market size is expected to reach $40.4 billion by 2031, rising at a market growth of 6.2% CAGR during the forecast period.

Folic acid is crucial for preventing neural tube and other birth defects. Liquid dietary supplements for pregnant women contain the recommended amount of folic acid, ensuring that pregnant women get the necessary amount to support their baby's development. Thus, the pregnant women segment procured 14.4% revenue share in the market 2023. Iron is essential for preventing anemia during pregnancy and supporting the increased blood volume needed to supply oxygen to the baby. Liquid dietary supplements for pregnant women often contain iron, helping to prevent iron deficiency anemia and support the health and well-being of both the mother and baby.

Liquid Dietary Supplements Market Size - Global Opportunities and Trends Analysis Report 2020-2031

The increasing popularity of fitness and active lifestyles has increased the demand for nutritional supplements to support physical performance, muscle recovery, and overall well-being. Liquid supplements are convenient for athletes and fitness enthusiasts, as they can be easily incorporated into pre-and post-workout routines.

Additionally, E-commerce platforms operate 24/7, providing consumers round-the-clock access to liquid dietary supplements. This allows consumers to shop at their convenience without being restricted by store opening hours or location. Thus, because of the growth of e-commerce and online retailing, the market is anticipated to increase significantly.

However, higher retail prices may make liquid dietary supplements less accessible to certain consumer segments, particularly those with limited disposable income or those who rely on dietary supplements for essential nutrition. Reduced accessibility can hinder market penetration and limit the reach of liquid supplements to a broader consumer base. Thus, high production costs can slow down the growth of the market.

Driving and Restraining Factors
Liquid Dietary Supplements Market
  • Increasing health and wellness consciousness
  • Growth of e-commerce and online retailing
  • Growing prevalence of chronic diseases
  • High production costs of liquid dietary supplements
  • Significant regulatory compliance challenges
  • Convenience and ease of consumption
  • Rising focus on natural and organic ingredients
  • Storage and transportation challenges
  • Growing competition from traditional forms

Type Outlook

By type, the market is bifurcated into OTC and prescribed. In 2023, the OTC segment registered 70.7% revenue share in the liquid dietary supplements market. OTC offers a wide selection of liquid dietary supplements, including vitamins, minerals, herbal extracts, protein shakes, and specialty formulations.

Ingredient Outlook

By ingredient, the market is categorized into vitamins & minerals, botanical, proteins & amino acids, and others. The botanicals segment covered 17.9% revenue share in the market in 2023. Botanical ingredients such as echinacea, elderberry, astragalus, and Andrographis are commonly used to support immune health and enhance the body's natural defenses against infections and illnesses.

Application Outlook

Based on application, the market is classified into sports nutrition, bone & joint health, heart health, weight loss, immune health, digestive health, and others. The weight loss segment garnered 22.2% revenue share in the market in 2023. The rising prevalence of obesity and overweight issues worldwide has heightened the demand for effective weight management solutions.

Liquid Dietary Supplements Market Share and Industry Analysis Report 2023

End User Outlook

On the basis of end-users the market is divided into adults, geriatric, pregnant women, children, and infants. In 2023, the adults segment dominated the market with 46% revenue share. Liquid dietary supplements containing omega-3 fatty acids, phosphatidylserine, Ginkgo biloba, and other brain-boosting nutrients help support cognitive function and reduce the risk of age-related cognitive decline.

Distribution Channel Outlook

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, health & beauty retail stores, drug stores, and online pharmacies & e-commerce sites. The online pharmacies & e-commerce sites segment covered 23.5% revenue share in the market in 2023. Consumers can always purchase from the comfort of their homes through online retail platforms.

Free Valuable Insights: Global Liquid Dietary Supplements Market size to reach USD 40.4 Billion by 2031

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 26% revenue share in the market. The rising middle-class population in many Asian countries has led to increased spending power and greater demand for health and wellness products, like dietary supplements.

Liquid Dietary Supplements Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 25.2 Billion
Market size forecast in 2031 USD 40.4 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 6.2% from 2024 to 2031
Number of Pages 367
Number of Tables 600
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Type, Ingredient, Distribution Channel, Application, End-user, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Amway Corporation, Nordic Naturals, Inc., NOW Foods, Inc., Abbott Laboratories, Bayer AG, Pfizer, Inc., Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.), Herbalife nutrition Ltd., Pharmavite LLC and BASF SE
Need a report that reflects how COVID-19 has impacted this market and its growth? Download Free Sample Now

Recent Strategies Deployed in the Market

  • May-2024: Quest Diagnostics Incorporated took over PathAI Diagnostics, a leading laboratory services company based in Memphis, TN. Through this acquisition, Quest Diagnostics would expedite the uptake of digital and AI pathology advancements for enhancing the quality, speed, and efficiency of diagnosing cancer and other illnesses.
  • Feb-2024: Abbott Laboratories came into partnership with Fujirebio, a Japanese multinational biotechnology company. Through this partnership, Abbott Laboratories would create a research-only neurofilament-light chain (Nf-L) neurology biomarker assay for use with Abbott’s Alinity® i.
  • Jan-2024: Neogenomics, Inc. came into partnership with ConcertAI LLC, a biotechnology research company. Through this partnership, Neogenomics, Inc. would advance broad-scale hematological research solutions for exploring real-world clinical practices and outcomes in hematological malignancies.
  • Oct-2023: Qiagen N.V. came into partnership with Myriad Genetics, an American genetic testing and precision medicine company. Through this partnership, provide inventive services and products to pharmaceutical firms, facilitating the creation and launch of exclusive cancer tests for the U.S. clinical market, and supplying distributable companion diagnostic test kits worldwide.
  • Feb-2023: Siemens Healthineers AG came into partnership with Unilabs, a leading diagnostic services provider. Through this partnership, Siemens Healthineers would improve Unilabs' laboratory operations, and throughput, and ensure clinical equivalence throughout its testing network.

List of Key Companies Profiled

  • Amway Corporation
  • Nordic Naturals, Inc.
  • NOW Foods, Inc.
  • Abbott Laboratories
  • Bayer AG
  • Pfizer, Inc.
  • Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.)
  • Herbalife nutrition Ltd.
  • Pharmavite LLC

Liquid Dietary Supplements Market Report Segmentation

By Type

  • OTC
  • Prescribed

By Ingredient

  • Vitamins & Minerals
  • Botanical
  • Proteins & Amino Acids
  • Others

By End-user

  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • Infants

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Health & Beauty Retail Stores
  • Drug Stores
  • Online Pharmacies & E-Commerce Sites

By Application

  • Sports Nutrition
  • Bone & Joint Health
  • Heart Health
  • Weight Loss
  • Immune Health
  • Digestive Health
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA


Call: +1(646) 600-5072


  • Buy Sections of This Report
  • Buy Country Level Reports
  • Request for Historical Data
  • Discounts Available for Start-Ups & Universities

Unique Offerings Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Support with 10% customization free after sale

Trusted by over
5000+ clients

Our team of dedicated experts can provide you with attractive expansion opportunities for your business.

Client Logo