The Latin America, Middle East and Africa Virtual Humans Market would witness market growth of 46.6% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Virtual Humans Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $16,027.6 million by 2031. The Argentina market is expected to witness a CAGR of 48.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 45.3% during (2024 - 2031).
Consumers embrace virtual humans in various forms, such as digital influencers, AI-powered avatars, and virtual assistants. This is particularly evident in the entertainment, gaming, and e-commerce industries, where consumers enjoy personalized experiences and interactive engagements with virtual humans. With the proliferation of mobile apps, social media platforms, and virtual reality, consumers are finding it easier to interact with virtual humans across different touchpoints in their daily lives.
Governments and healthcare institutions are adopting virtual humans to provide information, deliver services, and enhance public interactions. In healthcare, virtual health assistants are expanding, enabling patients to access healthcare information, book appointments, and receive preliminary medical advice. Governments are also experimenting with virtual humans to assist citizens in navigating public services, answering queries, and delivering administrative services.
The UAE is at the forefront of integrating advanced technologies through its Smart Cities & Artificial Intelligence Plan (2018-2022) and the National Smart Mobility Strategy, which is part of the broader National Artificial Intelligence Strategy 2031. These initiatives aim to leverage Information and Internet of Things (IoT) Technology for managing infrastructure and establish the UAE as a global leader in artificial intelligence by 2031.
These strategic initiatives are significantly boosting the adoption of virtual humans in the UAE. Smart city projects require sophisticated AI-driven systems to manage infrastructure and services efficiently, including deploying virtual assistants for public services, urban management, and customer engagement in various sectors. The focus on AI and smart technologies positions the UAE as a lucrative market for virtual humans, facilitating advancements in AI-driven virtual assistants, interactive customer service avatars, and human-like robots for urban management and public interaction. Thus, the economic growth in Brazil, characterized by rising retail trade, and the UAE’s strategic initiatives in smart cities and artificial intelligence, are crucial drivers for the virtual humans market.
Free Valuable Insights: The Worldwide Virtual Humans Market is Projected to reach USD 735.50 Billion by 2031, at a CAGR of 43.4%
Based on Type, the market is segmented into Avatars (Interactive Digital Human Avatar and Non-Interactive Digital Human Avatar) and Autonomous Virtual Humans. Based on Industry Vertical, the market is segmented into Gaming & Entertainment, BFSI, Education, Retail, Healthcare, Automotive, IT & Telecommunications, and Other Industry Vertical. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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