The Latin America, Middle East and Africa Programmatic Display Advertising Market would witness market growth of 36.0% CAGR during the forecast period (2022-2028).
Brands have historically outsourced their digital marketing requirements to advertise their goods and services via programmatic advertising. Yet, several businesses have recently moved their operations in-house using self-service tools and platforms. Campaign effectiveness and cost-effectiveness are only two advantages of in-house programmatic advertising, but companies also demand flexibility and control over their marketing content and first-party data.
Since they can learn from their past behavior and adjust it in response to novel patterns, they discover that machine-learning AI algorithms are far more adapted to the real-time context of programmatic advertising than non-AI algorithms. AI systems may also analyze large datasets quickly. These factors influence how AI influences several parts of programmatic advertising.
Companies in the market, including MediaMath, Xandr, etc., are interested in AI for programmatic advertising due to several benefits, including the ability to help marketers adjust their bid strategy in light of consumer data and determine the right bid price for the ad space they want to purchase. This decreases ad expenditure and raises ROI. In addition, AI may help determine which advertisers are more likely to succeed with their proposals for the available ad space by limiting the auction to the most qualified bidders. Publishers positively benefit from this.
Digital marketing strategies are also becoming more and more common among Dubai-based businesses. Companies are using these strategies to raise public awareness of their businesses. Several digital marketing methods are used to draw in consumers and promote items to individuals all over the world. These methods include social media marketing, email marketing, link building for SEO, pay-per-click advertising, and online presence. While social media marketing has become increasingly common in Dubai, all these techniques are still the finest for marketing. Due to the enormous demand from international corporations in the city, which is regarded as the home to headquarters in the pan-Arabic area, programmatic advertising is expanding in Dubai. This supports the growth of the regional market.
The Brazil market dominated the LAMEA Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $46,787.6 Million by 2028. The Argentina market is exhibiting a CAGR of 36.8% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 35.7% during (2022 - 2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Programmatic Display Advertising Market is Projected to reach USD 2772.7 Billion by 2028, at a CAGR of 31.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Scope of the Study
Market Segments Covered in the Report:
By Type
- Private Marketplaces
- Real time Bidding
- Automated Guaranteed
By Vertical
- BFSI
- Telecom & IT
- Automotive
- Healthcare
- Manufacturing
- Government
- Others
By Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Programmatic Display Advertising Market, by Type
1.4.2 LAMEA Programmatic Display Advertising Market, by Vertical
1.4.3 LAMEA Programmatic Display Advertising Market, by Ad Format
1.4.4 LAMEA Programmatic Display Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun – 2023, Jan) Leading Players
Chapter 4. LAMEA Programmatic Display Advertising Market by Type
4.1 LAMEA Private Marketplaces Market by Country
4.2 LAMEA Real time Bidding Market by Country
4.3 LAMEA Automated Guaranteed Market by Country
Chapter 5. LAMEA Programmatic Display Advertising Market by Vertical
5.1 LAMEA BFSI Market by Country
5.2 LAMEA Telecom & IT Market by Country
5.3 LAMEA Automotive Market by Country
5.4 LAMEA Healthcare Market by Country
5.5 LAMEA Manufacturing Market by Country
5.6 LAMEA Government Market by Country
5.7 LAMEA Others Market by Country
Chapter 6. LAMEA Programmatic Display Advertising Market by Ad Format
6.1 LAMEA Online Video Market by Country
6.2 LAMEA Online Display Market by Country
6.3 LAMEA Mobile Video Market by Country
6.4 LAMEA Mobile Display Market by Country
Chapter 7. LAMEA Programmatic Display Advertising Market by Country
7.1 Brazil Programmatic Display Advertising Market
7.1.1 Brazil Programmatic Display Advertising Market by Type
7.1.2 Brazil Programmatic Display Advertising Market by Vertical
7.1.3 Brazil Programmatic Display Advertising Market by Ad Format
7.2 Argentina Programmatic Display Advertising Market
7.2.1 Argentina Programmatic Display Advertising Market by Type
7.2.2 Argentina Programmatic Display Advertising Market by Vertical
7.2.3 Argentina Programmatic Display Advertising Market by Ad Format
7.3 UAE Programmatic Display Advertising Market
7.3.1 UAE Programmatic Display Advertising Market by Type
7.3.2 UAE Programmatic Display Advertising Market by Vertical
7.3.3 UAE Programmatic Display Advertising Market by Ad Format
7.4 Saudi Arabia Programmatic Display Advertising Market
7.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
7.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
7.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
7.5 South Africa Programmatic Display Advertising Market
7.5.1 South Africa Programmatic Display Advertising Market by Type
7.5.2 South Africa Programmatic Display Advertising Market by Vertical
7.5.3 South Africa Programmatic Display Advertising Market by Ad Format
7.6 Nigeria Programmatic Display Advertising Market
7.6.1 Nigeria Programmatic Display Advertising Market by Type
7.6.2 Nigeria Programmatic Display Advertising Market by Vertical
7.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
7.7 Rest of LAMEA Programmatic Display Advertising Market
7.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
7.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
7.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
TABLE 1 LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Programmatic Display Advertising Market
TABLE 4 Product Launches And Product Expansions– Programmatic Display Advertising Market
TABLE 5 Acquisition and Mergers– Programmatic Display Advertising Market
TABLE 6 LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 7 LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 8 LAMEA Private Marketplaces Market by Country, 2018 - 2021, USD Million
TABLE 9 LAMEA Private Marketplaces Market by Country, 2022 - 2028, USD Million
TABLE 10 LAMEA Real time Bidding Market by Country, 2018 - 2021, USD Million
TABLE 11 LAMEA Real time Bidding Market by Country, 2022 - 2028, USD Million
TABLE 12 LAMEA Automated Guaranteed Market by Country, 2018 - 2021, USD Million
TABLE 13 LAMEA Automated Guaranteed Market by Country, 2022 - 2028, USD Million
TABLE 14 LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 15 LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 16 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
TABLE 17 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
TABLE 18 LAMEA Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 19 LAMEA Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 20 LAMEA Automotive Market by Country, 2018 - 2021, USD Million
TABLE 21 LAMEA Automotive Market by Country, 2022 - 2028, USD Million
TABLE 22 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 23 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 24 LAMEA Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 25 LAMEA Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 26 LAMEA Government Market by Country, 2018 - 2021, USD Million
TABLE 27 LAMEA Government Market by Country, 2022 - 2028, USD Million
TABLE 28 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 29 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 30 LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 31 LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 32 LAMEA Online Video Market by Country, 2018 - 2021, USD Million
TABLE 33 LAMEA Online Video Market by Country, 2022 - 2028, USD Million
TABLE 34 LAMEA Online Display Market by Country, 2018 - 2021, USD Million
TABLE 35 LAMEA Online Display Market by Country, 2022 - 2028, USD Million
TABLE 36 LAMEA Mobile Video Market by Country, 2018 - 2021, USD Million
TABLE 37 LAMEA Mobile Video Market by Country, 2022 - 2028, USD Million
TABLE 38 LAMEA Mobile Display Market by Country, 2018 - 2021, USD Million
TABLE 39 LAMEA Mobile Display Market by Country, 2022 - 2028, USD Million
TABLE 40 LAMEA Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 41 LAMEA Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 42 Brazil Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 43 Brazil Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 44 Brazil Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 45 Brazil Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 46 Brazil Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 47 Brazil Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 48 Brazil Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 49 Brazil Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 50 Argentina Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 51 Argentina Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 52 Argentina Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 53 Argentina Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 54 Argentina Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 55 Argentina Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 56 Argentina Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 57 Argentina Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 58 UAE Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 59 UAE Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 60 UAE Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 61 UAE Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 62 UAE Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 63 UAE Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 64 UAE Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 65 UAE Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 66 Saudi Arabia Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 67 Saudi Arabia Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 68 Saudi Arabia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 69 Saudi Arabia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 70 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 71 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 72 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 73 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 74 South Africa Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 75 South Africa Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 76 South Africa Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 77 South Africa Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 78 South Africa Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 79 South Africa Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 80 South Africa Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 81 South Africa Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 82 Nigeria Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 83 Nigeria Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 84 Nigeria Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 85 Nigeria Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 86 Nigeria Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 87 Nigeria Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 88 Nigeria Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 89 Nigeria Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 90 Rest of LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
TABLE 91 Rest of LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
TABLE 92 Rest of LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
TABLE 93 Rest of LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
TABLE 94 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 95 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 96 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
TABLE 97 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
TABLE 98 Key information – LG Electronics, Inc.
TABLE 99 Key Information – Samsung Electronics Co., Ltd.
TABLE 100 Key Information – Google LLC
TABLE 101 Key Information – Magnite, Inc.
TABLE 102 key information – Verizon Communications, Inc.
TABLE 103 Key Information – Integral Ad Science Holding Corp.
TABLE 104 Key Information – IPONWEB Limited
TABLE 105 Key Information – Connexity, Inc.
TABLE 106 Key Information – Adobe, Inc.
TABLE 107 Key Information –BasisTech LLC
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun – 2023, Jan) Leading Players
FIG 5 Swot analysis: LG Corporation
FIG 6 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 7 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 8 Recent strategies and developments: Magnite, Inc.
FIG 9 Recent strategies and developments: Verizon Communications, Inc.