The Latin America, Middle East and Africa Over the Top (OTT) Services Market would witness market growth of 18.6% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Over the Top (OTT) Services Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $27,601.3 Billion by 2032. The Argentina market is showcasing a CAGR of 19.9% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 16.8% during (2025 - 2032).

OTT services are not confined to entertainment alone; they now span across diverse verticals including education, fitness, spirituality, news, gaming, and live commerce. Educational OTT platforms offer on-demand learning modules, expert-led courses, and test preparation content that cater to students and professionals alike. Fitness-focused services deliver virtual workout sessions, yoga classes, and wellness programs, often synchronized with wearable devices for performance tracking.
Spiritual and religious OTT apps bring live sermons, meditations, and devotional content to audiences worldwide, bridging cultural and geographic divides. In the realm of news, OTT platforms provide real-time updates, in-depth analysis, and personalized feeds that challenge the dominance of conventional news broadcasting. This vertical diversification reflects the sector’s adaptability and growing relevance across facets of everyday life, positioning OTT services as integral components of the digital lifestyle.
The market is experiencing unprecedented growth globally, and the Middle East, North Africa (MENA), and Latin American regions are emerging as dynamic growth frontiers. Saudi Arabia is at the epicentre of digital transformation in the MENA region, presenting fertile ground for the growth of OTT services. According to the SAMENA Telecommunications Council, the Kingdom’s predominantly young population is exceptionally tech-savvy and open to adopting new digital platforms. The broader MENA region, spearheaded by growth in the UAE and Saudi Arabia, is witnessing a sharp rise in OTT adoption. According to the UAE government, the MENA entertainment streaming sector is forecasted to grow from USD 4.7 billion to USD 5.6 billion by 2021, reflecting a growth rate of 25.5%—the fastest among global regions. In Latin America, Brazil stands out as a significant contributor to market expansion. Hence, the market in regions like Saudi Arabia, MENA, and Brazil is shaped by unique local factors, including demographic shifts, rising digital infrastructure, and supportive governance.
Free Valuable Insights: The Worldwide Over the Top (OTT) Services Market is Projected to reach USD 912.74 Billion by 2032, at a CAGR of 17.6%
Based on Platform, the market is segmented into App-Based and Web-Based. Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based, and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning, and Other Service Vertical. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication, and Other Type. Based on Streaming Device, the market is segmented into Smartphones & Tablets, IP TV’s & Consoles, and Desktops & Laptops. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Netflix, Inc.
- Amazon.com, Inc.
- Hulu, LLC (The Walt Disney Company)
- Apple, Inc.
- Paramount Plus
- Peacock TV, LLC (NBCUniversal Media, LLC)
- Google LLC (Youtube, LLC)
- Tencent Holdings Ltd.
- Brightcove, Inc.
- Warner Bros. Discovery, Inc. (HBO Max)
- iQIYI, Inc.(Baidu, Inc.)
- MBC Group (Shahid )
LAMEA Over the Top (OTT) Services Market Report Segmentation
By Platform
By Monetization Model
- Subscription-Based
- Advertising-Based
- Transaction-Based
By Service Vertical
- Media & Entertainment
- Gaming
- Education & Learning
- Other Service Vertical
By Type
- Video on Demand
- Online Gaming
- Music Streaming
- Communication
- Other Type
By Streaming Device
- Smartphones & Tablets
- IP TV’s & Consoles
- Desktops & Laptops
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
TABLE 1 LAMEA Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 3 LAMEA Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 4 LAMEA Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 5 LAMEA App-Based Market by Country, 2021 - 2024, USD Million
TABLE 6 LAMEA App-Based Market by Country, 2025 - 2032, USD Million
TABLE 7 LAMEA Web-Based Market by Country, 2021 - 2024, USD Million
TABLE 8 LAMEA Web-Based Market by Country, 2025 - 2032, USD Million
TABLE 9 LAMEA Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 10 LAMEA Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 11 LAMEA Subscription-Based Market by Country, 2021 - 2024, USD Million
TABLE 12 LAMEA Subscription-Based Market by Country, 2025 - 2032, USD Million
TABLE 13 LAMEA Advertising-Based Market by Country, 2021 - 2024, USD Million
TABLE 14 LAMEA Advertising-Based Market by Country, 2025 - 2032, USD Million
TABLE 15 LAMEA Transaction-Based Market by Country, 2021 - 2024, USD Million
TABLE 16 LAMEA Transaction-Based Market by Country, 2025 - 2032, USD Million
TABLE 17 LAMEA Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 18 LAMEA Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 19 LAMEA Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 20 LAMEA Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 21 LAMEA Gaming Market by Country, 2021 - 2024, USD Million
TABLE 22 LAMEA Gaming Market by Country, 2025 - 2032, USD Million
TABLE 23 LAMEA Education & Learning Market by Country, 2021 - 2024, USD Million
TABLE 24 LAMEA Education & Learning Market by Country, 2025 - 2032, USD Million
TABLE 25 LAMEA Other Service Vertical Market by Country, 2021 - 2024, USD Million
TABLE 26 LAMEA Other Service Vertical Market by Country, 2025 - 2032, USD Million
TABLE 27 LAMEA Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 28 LAMEA Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 29 LAMEA Video on Demand Market by Country, 2021 - 2024, USD Million
TABLE 30 LAMEA Video on Demand Market by Country, 2025 - 2032, USD Million
TABLE 31 LAMEA Online Gaming Market by Country, 2021 - 2024, USD Million
TABLE 32 LAMEA Online Gaming Market by Country, 2025 - 2032, USD Million
TABLE 33 LAMEA Music Streaming Market by Country, 2021 - 2024, USD Million
TABLE 34 LAMEA Music Streaming Market by Country, 2025 - 2032, USD Million
TABLE 35 LAMEA Communication Market by Country, 2021 - 2024, USD Million
TABLE 36 LAMEA Communication Market by Country, 2025 - 2032, USD Million
TABLE 37 LAMEA Other Type Market by Country, 2021 - 2024, USD Million
TABLE 38 LAMEA Other Type Market by Country, 2025 - 2032, USD Million
TABLE 39 LAMEA Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 40 LAMEA Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 41 LAMEA Smartphones & Tablets Market by Country, 2021 - 2024, USD Million
TABLE 42 LAMEA Smartphones & Tablets Market by Country, 2025 - 2032, USD Million
TABLE 43 LAMEA IP TV’s & Consoles Market by Country, 2021 - 2024, USD Million
TABLE 44 LAMEA IP TV’s & Consoles Market by Country, 2025 - 2032, USD Million
TABLE 45 LAMEA Desktops & Laptops Market by Country, 2021 - 2024, USD Million
TABLE 46 LAMEA Desktops & Laptops Market by Country, 2025 - 2032, USD Million
TABLE 47 LAMEA Over the Top (OTT) Services Market by Country, 2021 - 2024, USD Million
TABLE 48 LAMEA Over the Top (OTT) Services Market by Country, 2025 - 2032, USD Million
TABLE 49 Brazil Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 50 Brazil Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 51 Brazil Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 52 Brazil Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 53 Brazil Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 54 Brazil Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 55 Brazil Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 56 Brazil Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 57 Brazil Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 58 Brazil Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 59 Brazil Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 60 Brazil Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 61 Argentina Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 62 Argentina Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 63 Argentina Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 64 Argentina Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 65 Argentina Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 66 Argentina Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 67 Argentina Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 68 Argentina Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 69 Argentina Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 70 Argentina Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 71 Argentina Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 72 Argentina Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 73 UAE Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 74 UAE Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 75 UAE Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 76 UAE Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 77 UAE Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 78 UAE Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 79 UAE Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 80 UAE Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 81 UAE Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 82 UAE Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 83 UAE Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 84 UAE Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 85 Saudi Arabia Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 86 Saudi Arabia Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 87 Saudi Arabia Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 88 Saudi Arabia Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 89 Saudi Arabia Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 90 Saudi Arabia Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 91 Saudi Arabia Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 92 Saudi Arabia Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 93 Saudi Arabia Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 94 Saudi Arabia Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 95 Saudi Arabia Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 96 Saudi Arabia Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 97 South Africa Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 98 South Africa Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 99 South Africa Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 100 South Africa Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 101 South Africa Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 102 South Africa Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 103 South Africa Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 104 South Africa Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 105 South Africa Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 106 South Africa Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 107 South Africa Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 108 South Africa Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 109 Nigeria Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 110 Nigeria Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 111 Nigeria Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 112 Nigeria Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 113 Nigeria Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 114 Nigeria Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 115 Nigeria Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 116 Nigeria Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 117 Nigeria Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 118 Nigeria Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 119 Nigeria Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 120 Nigeria Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 121 Rest of LAMEA Over the Top (OTT) Services Market, 2021 - 2024, USD Million
TABLE 122 Rest of LAMEA Over the Top (OTT) Services Market, 2025 - 2032, USD Million
TABLE 123 Rest of LAMEA Over the Top (OTT) Services Market by Platform, 2021 - 2024, USD Million
TABLE 124 Rest of LAMEA Over the Top (OTT) Services Market by Platform, 2025 - 2032, USD Million
TABLE 125 Rest of LAMEA Over the Top (OTT) Services Market by Monetization Model, 2021 - 2024, USD Million
TABLE 126 Rest of LAMEA Over the Top (OTT) Services Market by Monetization Model, 2025 - 2032, USD Million
TABLE 127 Rest of LAMEA Over the Top (OTT) Services Market by Service Vertical, 2021 - 2024, USD Million
TABLE 128 Rest of LAMEA Over the Top (OTT) Services Market by Service Vertical, 2025 - 2032, USD Million
TABLE 129 Rest of LAMEA Over the Top (OTT) Services Market by Type, 2021 - 2024, USD Million
TABLE 130 Rest of LAMEA Over the Top (OTT) Services Market by Type, 2025 - 2032, USD Million
TABLE 131 Rest of LAMEA Over the Top (OTT) Services Market by Streaming Device, 2021 - 2024, USD Million
TABLE 132 Rest of LAMEA Over the Top (OTT) Services Market by Streaming Device, 2025 - 2032, USD Million
TABLE 133 Key Information – Netflix, Inc.
TABLE 134 Key Information – Amazon.com, Inc.
TABLE 135 Key information – Hulu, llc
TABLE 136 Key Information – Apple, Inc.
TABLE 137 Key Information – Paramount Plus
TABLE 138 Key Information – Peacock TV, LLC
TABLE 139 Key Information – Google LLC
TABLE 140 Key Information – Tencent Holdings Ltd.
TABLE 141 key information – Brightcove, Inc.
TABLE 142 Key Information – Warner Bros. Discovery, Inc.
TABLE 143 Key Information – iQIYI, Inc.
TABLE 144 Key Information – MBC Group
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Over the Top (OTT) Services Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Over the Top (OTT) Services Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Over the Top (OTT) Services Market
FIG 6 LAMEA Over the Top (OTT) Services Market share by Platform, 2024
FIG 7 LAMEA Over the Top (OTT) Services Market share by Platform, 2032
FIG 8 LAMEA Over the Top (OTT) Services Market by Platform, 2021 - 2032, USD Million
FIG 9 LAMEA Over the Top (OTT) Services Market share by Monetization Model, 2024
FIG 10 LAMEA Over the Top (OTT) Services Market share by Monetization Model, 2032
FIG 11 LAMEA Over the Top (OTT) Services Market by Monetization Model, 2021 - 2032, USD Million
FIG 12 LAMEA Over the Top (OTT) Services Market share by Service Vertical, 2024
FIG 13 LAMEA Over the Top (OTT) Services Market share by Service Vertical, 2032
FIG 14 LAMEA Over the Top (OTT) Services Market by Service Vertical, 2021 - 2032, USD Million
FIG 15 LAMEA Over the Top (OTT) Services Market share by Type, 2024
FIG 16 LAMEA Over the Top (OTT) Services Market share by Type, 2032
FIG 17 LAMEA Over the Top (OTT) Services Market by Type, 2021 - 2032, USD Million
FIG 18 LAMEA Over the Top (OTT) Services Market share by Streaming Device, 2024
FIG 19 LAMEA Over the Top (OTT) Services Market share by Streaming Device, 2032
FIG 20 LAMEA Over the Top (OTT) Services Market by Streaming Device, 2021 - 2032, USD Million
FIG 21 LAMEA Over the Top (OTT) Services Market share by Country, 2024
FIG 22 LAMEA Over the Top (OTT) Services Market share by Country, 2032
FIG 23 LAMEA Over the Top (OTT) Services Market by Country, 2021 - 2032, USD Million
FIG 24 SWOT Analysis: Netflix, Inc.
FIG 25 Recent strategies and developments: Amazon.com, Inc.
FIG 26 SWOT Analysis: Amazon.com, Inc.
FIG 27 Recent strategies and developments: Apple, Inc.
FIG 28 SWOT Analysis: Apple, Inc.
FIG 29 SWOT Analysis: Google LLC
FIG 30 SWOT Analysis: Brightcove, Inc.