The Latin America, Middle East and Africa Mobile Analytics Market would witness market growth of 25.4% CAGR during the forecast period (2022-2028).
The integration of modern technologies like artificial intelligence (AI), machine learning (ML), and the cloud with mobile analytics is expected to drive the need for mobile analytics solutions. Mobile analytics tools help businesses analyze user behavior and provide a better customer experience. The market is also projected to rise as a result of the increasing usage of mobile analytics solutions across a number of industries, including BFSI, transportation & logistics, retail & e-Commerce, and IT & telecom, among others.
Key companies in this market are focused on new product launches to boost mobile app revenue and customer experience. For instance, Amazon Web Services Inc. (AWS) introduced "Redshift RA3," new analytics features, in December 2019. The consumer may embrace data, scale computing, and store data separately with the aid of these new Redshift capabilities. Rising consumer awareness of the advantages of mobile analytics features is anticipated to accelerate market expansion.
It is reported that governments in different countries, such as Brazil, have increased their expenditures in developing technologies such as 5G, artificial intelligence (AI), big data, machine learning (ML), and cloud. Regarding the application of big data technologies in academics, Saudi Arabia is on par with the affluent nation. The Saudi Arabian education system is constantly expanding, and the authorities are implementing policies and programs to assist educators in providing high-quality training.
The Brazil market dominated the LAMEA Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $344.4 Million by 2028.The Argentina market is experiencing a CAGR of 26.1% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 25.1% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Mobile Analytics Market is Predict to reach $14.9 Billion by 2028, at a CAGR of 19%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
By Component
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By End-use
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