LAMEA Marketing Analytics Software Market By Application (Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others), By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End User (Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Latin America, Middle East and Africa Marketing Analytics Software Market would witness market growth of 20.4% CAGR during the forecast period (2020-2026). The marketing analytics software market is likely to experience substantial growth over the forecast period due to the increasing need for digital marketing.
The customer behavior is continuously shifting and basically this software tracks and understanding the behavior of the user from the data available over social media and support channels. Therefore, the marketing analytic software gathers this complex data and filters it depending on the segmentation. This filtered data helps the marketer to know which customers are changing, the right medium to reach the buyer, and also the customer’s requirements. The market landscape is affected by the factors like mergers and acquisitions by the market players, growing budgets for marketing analytics, and shifting customer behaviors.
The marketing analytics software market is anticipated to show tremendous growth over the forecast period owing to its features that help the organizations with profound insights about the market. The software is useful in both the marketing methods, including Business-to-consumer (B2C) marketing and Business-to-business (B2B) marketing. The B2C buyer’s usage the software in order to understand the activities of customers, and specific marketing activities affecting their sales. Whereas, B2B buyers need sophisticated analytics software that aids their sales processes and simplifies them.
Marketing analytics is the process of managing and studying metrics data to regulate the return on investment (ROI) of marketing efforts, also identifies opportunities for improvement. Marketing analytics is beneficial in understanding the bigger picture of marketing trends and helps in monitoring these trends over time. It is also used to forecast future results. Marketing analytics software is beneficial for a company to track those data affecting the leads, traffic, and sales. The major factor leading to the growth of the marketing analytics market is the increasing marketing budgets all across the globe.
Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Social Media Marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
By Deployment Type
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Consumer Goods
- Media & Communication
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Adobe, Inc.
- Accenture PLC
- IBM Corporation
- Oracle Corporation
- Wipro Limited
- Experian PLC
- Pegasystems, Inc.
- Teradata Corporation
- Harte Hanks, Inc.
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