The Latin America, Middle East and Africa Luxury Hair Care Market would witness market growth of 10.1% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 31,633.1 thousand units, showcasing a growth of 11.4% (2023-2030).
Consumers increasingly view hair care as vital to their overall well-being and grooming routine. This shift in perception has elevated the importance of using high-quality and productive products, driving the adoption of luxury hair care. The premiumization trend in the beauty industry has permeated the hair care segment. A luxurious experience, distinctive formulations, and superior quality are attributes that consumers are inclined to invest in products. The products, often featuring rare and high-end ingredients, align with this consumer preference. Social media platforms, particularly Instagram and YouTube, shape beauty trends. Influencers and celebrities showcasing their hair care routines and endorsing luxury products contribute to the aspirational appeal of these items, driving consumer adoption.
The increase in disposable income, particularly among the middle and upper classes, has empowered consumers to explore and invest in premium beauty and personal care products. It is positioned as a symbol of indulgence and sophistication, attracts consumers seeking a higher level of grooming. The brands offering personalized and customizable solutions gain favor among consumers who value individualized approaches to their hair care needs. Customized formulations addressing specific concerns and preferences contribute to increased adoption. The products often boast advanced formulations enriched with rare and effective ingredients. The emphasis on product efficacy and the promise of visible results contribute to adopting these premium offerings.
The growing awareness of health and beauty among Saudi consumers makes these retail channels attractive for luxury hair care brands to showcase and sell their premium offerings. Pharmacies and drugstores are widely accessible to consumers across Saudi Arabia. Consumers increasingly prefer the convenience of purchasing personal care products, including luxury hair care items, during routine visits to pharmacies and drugstores in Saudi Arabia. Pharmacies and drugstores increasingly integrate digital tools and e-commerce platforms in Saudi Arabia. Due to these aspects, market will expand across the LAMEA region in upcoming years.
The Brazil market dominated the LAMEA Luxury Hair Care Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $853 million by 2030. The Argentina market is experiencing a CAGR of 10.6% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 9.8% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Specialty Stores, Hypermarkets & Supermarkets, Online, Pharmacy & Drugstore, and Others. Based on Price Range, the market is segmented into USD 30 to USD 65, USD 65 to USD 100, USD 100 to USD 150, USD 150 to USD 200, and Above USD 200. Based on Product, the market is segmented into Shampoos, Conditioners, Hair Coloring Products, Hair Styling Products, Hair Oil, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Luxury Hair Care Market is Projected to reach USD 35.9 Billion by 2030, at a CAGR of 8.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal S.A., The Estee Lauder Companies, Inc., Kao Corporation, KOSE Corporation, The Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Philip Kingsley Products Limited, Kevin Murphy Group Pty Ltd., Alcora Corporation, and Balmain Paris (Mayhoola For Investments LLC)
By Distribution Channel (Volume, Thousand units, USD Billion, 2019-2030)
By Price Range (Volume, Thousand units, USD Billion, 2019-2030)
By Product (Volume, Thousand units, USD Billion, 2019-2030)
By Country (Volume, Thousand units, USD Billion, 2019-2030)
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