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Location analytics is a system designed to interpret and analyze information in conjunction with a Geographic Information System (GIS), with a visual representation. The System can be implemented into both real-time geographical data and historic geographical data. Location analytics services are also used in predictive analytics and asset management. The growing adoption of location analytics by Small and Medium Enterprises (SMEs) would drive the market during the forecast period. Competition has been growing steadily, as many vendors are offering location analytics tools and services at highly competitive prices. The other factors majorly restraining the growth of the location analytics market are low connectivity and data integration and lack of experienced workforce.
The report highlights the adoption of Location Analytics. Based on Application, the LAMEA Location Analytics market is bifurcated into Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning & Optimization, Sales & Marketing Optimization, Predictive Assets Management, Inventory Management and Others. Based on Component type, the LAMEA Location Analytics market is bifurcated into Software and Services. Based on Location type, the LAMEA Location Analytics market is bifurcated into Indoor and Outdoor. Based on Organization Size, the LAMEA Location Analytics market is bifurcated into Large and Small & Medium Enterprises. Based on Vertical, the LAMEA Location Analytics market is bifurcated into BFSI, Retail, Manufacturing, Government & Defense, Telecom & IT, Healthcare, Transportation & Logistics, Media & Entertainment, Energy & Utilities and Others. Based on Country, LAMEA Location Analytics market is segmented into Brazil, ARGENTINA, UAE, Saudi Arabia, South Africa, Nigeria and Rest of LAMEA. Brazil remained the dominant Country in the LAMEA Location Analytics market in 2015. Nigeria would witness highest CAGR during the forecast period (2016-2022).
The report covers the analysis of key stake holders of the Location Analytics market. Key companies profiled in the report include IBM Corporation, HP Enterprise Company, Microsoft Corporation, Cisco Systems, Inc., Google Inc., Oracle Corporation, SAP SE and SAS Institute Inc.