LAMEA Internet of Things (IoT) in Retail Market By Component (Hardware and Software), By Technology (Near field communication, Bluetooth Low Energy, ZigBee and Others), By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Internet of Things (IoT) in Retail Market would witness market growth of 27.4% CAGR during the forecast period (2021-2027).
The Internet of Things is basically an expansion of Internet connectivity into physical gadgets and everyday objects. From a wider perspective, IoT refers to every item, which a person utilizes on a daily basis, would be interconnected, capable of exchanging data, and improved to complement their preferences. It unlocks a broad variety of opportunities in various fields that include healthcare, transportation, retail, and the workplace.
By using digital signage in IoT, information, personalization, and context play an important role, due to the connection with data (analysis) & sensors. Any case based on movement or gesture recognition or options provided by numerous data-generating IoT-enabled gadgets relies on the situation. It is among the various methods retailers utilize to link physical and digital, surely when touch is included.
With the increasing digitalization across this region, businesses are increasingly using IoT technology in retail stores to make it more advance and offer a better customer experience. Additionally, companies are getting more aware of the benefits of using IoT in the retail sector like reduction in the overall cost and reducing the need for human efforts.
However, the restricted budget of various retailers in this region would restrict the growth of the IoT in the retail market. In addition, the lack of proper skills for operating this technology and the growing adoption of advanced & improved technology across various retailers are estimated to propel the growth of the Internet of Things in the retail market during the forecast period.
The Hardware in the Brazil Internet of Things (IoT) in Retail Market by Component would achieve a market value of $2,490.3 million by 2027, growing at a CAGR of 24.8 % during the forecast period. The Software market is expected to witness a CAGR of 28.2% during (2021 - 2027).
Based on Component, the market is segmented into Hardware and Software. Hardware Segment is further bifurcated across RFID Tags, Sensors, Beacons and Others. Based on Technology, the market is segmented into Near field communication, Bluetooth Low Energy, ZigBee and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., IBM Corporation, Intel Corporation, Microsoft Corporation, PTC, Inc., Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Amazon.com, Inc., SAP SE, Software AG, Google, Inc.
Scope of the Study
Market Segments Covered in the Report:
- RFID Tags
- Near field communication
- Bluetooth Low Energy
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Cisco Systems, Inc.
- IBM Corporation
- Intel Corporation
- Microsoft Corporation
- PTC, Inc.
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- com, Inc.
- SAP SE
- Software AG
- Google, Inc.
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