Chapter 1. Market Scope and Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA In-app Advertising Market, by Platform
1.4.2 LAMEA In-app Advertising Market, by Type
1.4.3 LAMEA In-app Advertising Market, by Application
1.4.4 LAMEA In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers and Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. LAMEA In-app Advertising Market by Platform
4.1 LAMEA In-app Advertising Android Market by Country
4.2 LAMEA In-app Advertising iOS Market by Country
4.3 LAMEA In-app Advertising Others Market by Country
Chapter 5. LAMEA In-app Advertising Market by Type
5.1 LAMEA In-app Advertising Banner Ads Market by Country
5.2 LAMEA In-app Advertising Rich Media Ads Market by Country
5.3 LAMEA In-app Advertising Interstitial Ads?Market by Country
5.4 LAMEA In-app Advertising Video Ads?Market by Country
5.5 LAMEA Other Type?In-app Advertising Market by Country
Chapter 6. LAMEA In-app Advertising Market by Application
6.1 LAMEA Messaging In-app Advertising Market by Country
6.2 LAMEA Entertainment In-app Advertising Market by Country
6.3 LAMEA Online Shopping In-app Advertising Market by Country
6.4 LAMEA Gaming In-app Advertising Market by Country
6.5 LAMEA Payments and Ticketing In-app Advertising Market by Country
6.6 LAMEA Others In-app Advertising Market by Country
Chapter 7. LAMEA In-app Advertising Market by Country
7.1 Brazil In-app Advertising Market
7.1.1 Brazil In-app Advertising Market by Platform
7.1.2 Brazil In-app Advertising Market by Type
7.1.3 Brazil In-app Advertising Market by Application
7.2 Argentina In-app Advertising Market
7.2.1 Argentina In-app Advertising Market by Platform
7.2.2 Argentina In-app Advertising Market by Type
7.2.3 Argentina In-app Advertising Market by Application
7.3 UAE In-app Advertising Market
7.3.1 UAE In-app Advertising Market by Platform
7.3.2 UAE In-app Advertising Market by Type
7.3.3 UAE In-app Advertising Market by Application
7.4 Saudi Arabia In-app Advertising Market
7.4.1 Saudi Arabia In-app Advertising Market by Platform
7.4.2 Saudi Arabia In-app Advertising Market by Type
7.4.3 Saudi Arabia In-app Advertising Market by Application
7.5 South Africa In-app Advertising Market
7.5.1 South Africa In-app Advertising Market by Platform
7.5.2 South Africa In-app Advertising Market by Type
7.5.3 South Africa In-app Advertising Market by Application
7.6 Nigeria In-app Advertising Market
7.6.1 Nigeria In-app Advertising Market by Platform
7.6.2 Nigeria In-app Advertising Market by Type
7.6.3 Nigeria In-app Advertising Market by Application
7.7 Rest of LAMEA In-app Advertising Market
7.7.1 Rest of LAMEA In-app Advertising Market by Platform
7.7.2 Rest of LAMEA In-app Advertising Market by Type
7.7.3 Rest of LAMEA In-app Advertising Market by Application
Chapter 8. Company Profiles
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research and Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Collaborations, partnerships and agreements:
8.1.5.2 Product launches:
8.1.5.3 Expansions:
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research and Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Collaborations, partnerships and agreements:
8.2.1.2 Product launches:
8.2.1.3 Acquisition and mergers:
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research and Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Collaborations, partnerships and agreements:
8.3.5.2 Acquisition and mergers:
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research and Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Collaborations, partnerships and agreements:
8.4.5.2 Product launches:
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research and Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Collaborations, partnerships and agreements:
8.5.5.2 Product launches:
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Collaborations, partnerships and agreements:
8.6.2.2 Product launches:
8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research and Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Collaborations, partnerships and agreements:
8.7.5.2 Acquisition and mergers:
8.7.5.3 Product launches:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Collaborations, partnerships and agreements:
8.8.4.2 Product launches:
8.8.4.3 Acquisition and mergers:
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Collaborations, partnerships and agreements:
8.10.2.2 Acquisition and mergers:
8.10.2.3 Product launches:
8.10.2.4 Expansions:
Unique Offerings 
