LAMEA Immersive Analytics Market Size, Share & Industry Trends Analysis Report By Offering (Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services), By End-Use, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Immersive Analytics Market would witness market growth of 54.0% CAGR during the forecast period (2023-2030).

Businesses in a range of industries are starting to appreciate the benefits of data-driven decision-making. Users can acquire deeper insights and more successfully make decisions by interacting with data more simply and engagingly with immersive analytics. The ongoing development of augmented reality and virtual reality technology has resulted in the appearance of brand-new opportunities for immersive analytics.

Additionally, the nation also uses immersive technologies in the healthcare sector extensively. The Virtual Reality (VR) Rehabilitation Program will be implemented in Physiotherapy for stroke patients and people with Parkinson's Disease, according to an announcement made by the Ministry of Health and Prevention of the United Arab Emirates (MoHAP). Certainly, with the rise in healthcare spending, the usage of immersive analytics will increase in the nation.

In line with UAE's Expo 2020 and Vision 2021, the widespread use of 5G is anticipated to help each nation's present and future economic development objectives and enable new and improved consumer and business experiences. In line with this, the market participants in the nation have started using Haptics, or the use of touch, with VR and AR, to let users 'touch' objects while in the virtual and receive immediate feedback. This has propelled the use of immersive technologies.

The Brazil market dominated the LAMEA Immersive Analytics Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $240.6 million by 2030. The Argentina market is anticipated to grow at a CAGR of 54.9% during (2023 - 2030). Additionally, The UAE market would showcase a CAGR of 53.6% during (2023 - 2030).

Based on Offering, the market is segmented into Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services. Based on End-Use, the market is segmented into Healthcare, Government & Defense, Automotive & Transportation, Construction, Media & Entertainment, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide Immersive Analytics Market is Projected to reach USD 13.2 Billion by 2030, at a CAGR of 47.5%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, IBM Corporation, Accenture PLC, Google LLC (Alphabet Inc.), SAP SE, Meta Platforms, Inc., HTC Corporation, HP, Inc., Tibco Software, Inc. (Vista Equity Partners), and Magic Leap, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Offering

• Hardware
  • AR/VR/MR Headset
  • Displays
  • Sensors & Controllers
  • Others
• Solution
• Services

By End-Use

• Healthcare
• Government & Defense
• Automotive & Transportation
• Construction
• Media & Entertainment
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• IBM Corporation
• Accenture PLC
• Google LLC (Alphabet Inc.)
• SAP SE
• Meta Platforms, Inc.
• HTC Corporation
• HP, Inc.
• Tibco Software, Inc. (Vista Equity Partners)
• Magic Leap, Inc.

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