The Latin America, Middle East and Africa Account-based Marketing Market would witness market growth of 19.3% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $104.6 million by 2032. The Argentina market is showcasing a CAGR of 20% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 18.3% during (2025 - 2032).
ABM helps businesses identify and target key distributors, suppliers, and industrial partners in the manufacturing sector. Since B2B transactions in this industry often involve high-value deals and long decision-making cycles, ABM allows manufacturers to nurture leads more effectively. Manufacturers can improve engagement and accelerate sales by tailoring marketing messages to address specific challenges and needs within the industry.
The education industry, particularly the EdTech sector, has embraced ABM to engage prospective students, academic institutions, and corporate training partners. Online education platforms, universities, and professional training providers use ABM to target decision-makers within institutions, offering personalized learning solutions and academic programs.
Brazil’s AI industry experienced remarkable growth in 2023, with spending surpassing US$1 billion, representing a 33% year-over-year increase. Additionally, investments in Intelligent Process Automation (IPA) exceeded US$214 million, while spending on cloud infrastructure (IaaS and PaaS) grew by 41% to reach US$4.5 billion. These technological advancements drive significant changes in ABM, enabling businesses to enhance marketing automation and customer targeting. AI-powered tools are helping companies in Brazil optimize their ABM strategies by analyzing vast amounts of customer data and personalizing engagement in real-time. The UAE has established itself as a leader in the MENA fintech sector, reaching a record-high USD 2.5 billion in 2022. This rapid growth attracts major financial institutions to invest heavily in payments, capital markets, and cybersecurity. As fintech companies expand, the need for ABM strategies is becoming more evident, particularly in helping businesses build personalized engagement with high-value clients such as banks, investment firms, and regulatory authorities. Hence, the rapid growth of AI and automation in Brazil, fintech advancements in the UAE, and increased healthcare investment in Argentina collectively shape the market's future.
Free Valuable Insights: The Worldwide Account-based Marketing Market is Projected to reach USD 4.53 Billion by 2032, at a CAGR of 17.3%
Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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