“Global Kids Bicycle Market to reach a market value of USD 24.9 Billion by 2031 growing at a CAGR of 8.9%”
The Global Kids Bicycle Market size is expected to reach $24.9 billion by 2031, rising at a market growth of 8.9% CAGR during the forecast period.
European countries, particularly in Northern and Western Europe, have long histories of promoting cycling as recreational and practical transportation. The German government’s commitment to cycling is further underscored by initiatives such as the National Cycling Plan (NRVP) 2020, which aims to promote cycling through improved infrastructure and safety measures. The "Bike to School" program also encourages children to cycle to school by providing safe routes and educational resources. Hence, the Europe segment acquired more than 1/4th revenue share in the market in 2023. This cultural entrenchment is supported by extensive cycling infrastructure, including dedicated bike lanes, cycling paths, and traffic-calmed residential areas, which make cycling safe and accessible for children.
Popular TV shows and movies often depict children riding bicycles as part of their everyday activities. These portrayals can range from adventurous scenes where children explore their neighborhoods on bikes to heartwarming moments of family bonding during a bike ride. Such representations make cycling look fun and exciting and normalize it as a regular part of childhood. This perception can drive their interest in cycling, as they want to participate in what is popular and engaging within their peer groups. Hence, such influence will aid in the growth of the market.
Moreover, Children naturally look up to their friends and peers as role models and sources of inspiration. The activities and hobbies that are popular within their social circles often have a significant impact on their interests and desires. This dynamic is especially apparent in the context of cycling. When cycling becomes a popular activity among a child's friends, it creates a ripple effect that can significantly influence their desire to participate. Thus, this peer-driven interest in cycling plays a significant role in propelling the growth of the kids bicycle market.
However, Parents prioritize their children's safety above all else, and the fear of accidents, injuries, and traffic-related incidents can significantly deter them from encouraging their children to ride bicycles. This apprehension stems from both direct and indirect experiences, as well as alarming statistics that highlight the potential dangers associated with cycling. Accidents involving bicycles often occur due to various factors, including lack of proper cycling infrastructure, high traffic density, and inadequate safety measures. The absence of dedicated bike lanes in numerous urban areas necessitates that minors share the road with motor vehicles, thereby increasing the probability of accidents. Hence, safety concerns are a significant barrier to the growth of the kids bicycle market.
Based on type, the market is bifurcated into battery operated and conventional. The conventional segment garnered 78% revenue share in the market in 2023. Conventional bicycles are often seen as a classic childhood staple, providing children with essential skills in balance and coordination while promoting physical fitness. The affordability of these products makes them accessible to a wider spectrum of consumers, and their straightforward design guarantees easy maintenance and durability, which is appealing to parents who are seeking long-lasting options for their children.
On the basis of age group, the market is classified into 3 to 4 years, 4 to 6 years, 6 to 8 years, and 8 to 15 years. The 8 to 15 years segment recorded 14% revenue share in the market in 2023. Children in this age group are more independent and adventurous, often seeking bicycles that cater to recreational activities, sports, and even commuting. The bicycles designed for this segment are typically more sophisticated, featuring advanced components such as multiple gears, suspension systems, and specialized tires that allow for various riding styles, including mountain biking and BMX.
By sales channel, the market is divided into online and offline. The offline segment witnessed 81% revenue share in the market in 2023. Parents prefer to buy bicycles from brick-and-mortar stores where they can see and test the bikes, ensuring they meet safety and comfort standards. The presence of knowledgeable staff provides expert guidance tailored to the child’s specific needs, enhancing the purchasing experience.
Free Valuable Insights: Global Kids Bicycle Market size to reach USD 24.9 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 36% revenue share in the market in 2023. The region is home to a substantial and expanding population, which includes a substantial number of small children. Consequently, there is a substantial consumer base for children's bicycles. Rapid urbanization and economic growth in countries like China and India have increased disposable incomes, enabling families to invest more in recreational and developmental products for their children.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 12.7 Billion |
| Market size forecast in 2031 | USD 24.9 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 8.9% from 2024 to 2031 |
| Number of Pages | 192 |
| Number of Tables | 340 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Age Group, Sales Channel, Region |
| Country scope |
|
| Companies Included | Strider Sports International, Inc., Guardian Bikes, Islabikes, Alta Cycling Group, Haro Bikes, Huffy Corporation, Trek Bicycle Corporation, SCOTT Sports SA, Frog Bikes Limited, Woom Bikes |
By Type
By Age Group
By Sales Channel
By Geography
This Market size is expected to reach $24.9 billion by 2031.
Influence Of Media and Pop Culture are driving the Market in coming years, however, Parental Concern About Safety restraints the growth of the Market.
Strider Sports International, Inc., Guardian Bikes, Islabikes, Alta Cycling Group, Haro Bikes, Huffy Corporation, Trek Bicycle Corporation, SCOTT Sports SA, Frog Bikes Limited, Woom Bikes
The expected CAGR of this Market is 8.9% from 2024 to 2031.
The 6 to 8 years segment is leading the Market by Age Group in 2023; thereby, achieving a market value of $12.1 billion by 2031.
The Asia Pacific region dominated the Market by Region in 2023; thereby, achieving a market value of $9.3 billion by 2031.
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 