The Global Incontinence Care Products Market size is expected to reach $18.65 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,340.9 million units, experiencing a growth of 5.7% (2019-2022).
There has been a growing awareness about incontinence and related issues in recent years. Hence, Pads & Guards segment would acquire 1/2th share in Absorbents segment of the market in 2022. This has led to more people seeking solutions for their incontinence problems, further boosting the demand for incontinence care products, including pads and guards. Manufacturers have been continuously improving the design and functionality of incontinence products. Newer pads and guards offer better comfort, absorption, and discretion, making them more appealing to consumers. These factors will contribute to future demand in this subsegment. Some of the factors impacting the market are rising need for incontinence care in the geriatric population, ongoing technological innovations related to incontinence care products and stigma and the associated embarrassment or discomfort.
As people age, the likelihood of experiencing incontinence-related issues, whether urinary or fecal, tends to increase. Aging is often accompanied by factors such as weakened pelvic muscles, reduced bladder capacity, and underlying health conditions, all of which contribute to a higher prevalence of incontinence. The growing elderly population creates a substantial and sustained demand for these products. These products, including adult diapers, absorbent pads, and undergarments, become essential for managing incontinence and maintaining hygiene and comfort among older individuals. Additionally, Smart incontinence products incorporate sensors and connectivity to monitor real-time moisture levels. These products can alert caregivers or individuals when a change is needed, helping prevent discomfort and skin irritation. Wearable incontinence products, such as absorbent briefs with integrated moisture sensors, are becoming more discreet and user-friendly. These wearables provide comfort and convenience while discreetly alerting users when it's time for a change. Technological advancements in moisture-wicking materials have improved the ability of these products to draw moisture away from the skin. These factors pose a lucrative prospect for the expansion of incontinence care products worldwide.
However, the stigma associated with incontinence can lead to social isolation for affected individuals. They may avoid social gatherings, travel, or public events to prevent potential embarrassment, which can limit their quality of life. Many people avoid utilizing incontinence care products or seeking medical assistance because they fear being judged or embarrassed. In the long run, this can result in worsening symptoms, decreased well-being, and increased healthcare costs. A lack of awareness about these products means potential users may not know solutions exist to manage their condition effectively. They may suffer in silence without realizing that products are designed to improve their comfort and dignity. This can result in underdiagnosis and undertreatment of the condition, leading to unnecessary suffering.
Moreover, like many other industries, the market faced supply chain disruptions during the early stages of the pandemic. Lockdowns, restrictions on movement, and reduced manufacturing capacity in some regions led to delays in product availability. Incontinence care products are essential for individuals who rely on them daily. As a result, there was a surge in demand for these products, particularly in healthcare settings such as hospitals and nursing homes. Concerns about supply shortages prompted some consumers to stockpile incontinence care products, leading to temporary spikes in demand. This created challenges for retailers and distributors in maintaining adequate inventory levels. As a result, the demand for these products will grow in the coming years.
On the basis of usage, the market is divided into disposable and reusable. In 2022, the reusable segment witnessed a substantial revenue share in the market. A trend toward environmentally friendly incontinence care options has been brought on by rising environmental sustainability consciousness. Reusable products, such as washable absorbent briefs and cloth undergarments, align with consumers' desires to reduce waste and minimize their ecological footprint. Reusable incontinence products typically have a higher upfront cost but can be more cost-effective. Users can save money by investing in durable and long-lasting products.
By gender, the market is segmented into female and male. The female segment procured the highest revenue share in the market in 2022. There is greater awareness among women about urinary incontinence and pelvic health. This has led to more women seeking medical advice and using incontinence care products to manage their condition. Women are increasingly active in various aspects of life, including sports and professional careers. Incontinence products for active women allow them to pursue their interests without interruption.
Based on distribution channel, the market is segmented into online pharmacies, retail pharmacies, and hospital pharmacies. In 2022, the retail pharmacies segment garnered the largest revenue share in the market. Retailer pharmacies offer various incontinence care products, including adult diapers, absorbent pads, cleansers, and skin protection items. Their shelves are stocked with diverse brands and product options, catering to various needs and preferences. This availability ensures that consumers have convenient access to essential products, promoting consistent usage and adherence to care routines. Therefore, these factors will further boost the demand in the segment.
On the basis of end-use, the market is divided into home-patients, hospitals & ambulatory surgical centers (ASCs), and others. In 2022, the hospitals & ambulatory surgical centers (ASCs) segment witnessed a substantial revenue share in the market. The rising awareness and understanding of the importance of incontinence management have prompted healthcare facilities to invest in a range of incontinence care products. These products are critical to maintaining patient comfort, hygiene, and well-being. Hospitals and ASCs recognize that effective incontinence management enhances patient outcomes and contributes to a more efficient and patient-centric healthcare environment. These factors will assist in increasing future demands in the segment.
Based on product type, the market is segmented into absorbents and non-absorbents. The absorbents segment held the largest revenue share in the market in 2022. As individuals age, the risk of incontinence increases. With a larger elderly population, the demand for absorbent products like adult diapers and pads has surged. Incontinence is not limited to the elderly; it affects individuals across various age groups due to medical conditions, surgery, or childbirth. The growing prevalence of incontinence has expanded the consumer base for absorbent products. All these factors will boost the demand in the segment.
The absorbents segment is further segmented into pads & guards, underwater & briefs, bed protectors, and others. In 2022, the underwater and briefs subsegment attained a considerable revenue share in the market. Manufacturers have been continuously innovating in the market, creating products that are not only effective but also comfortable and discreet. Underwear and briefs have evolved to provide better fit and absorbency, making them more appealing to consumers. Many individuals with incontinence want products that allow them to maintain an active lifestyle and participate in various activities without feeling self-conscious. Underwear and briefs are designed to meet these lifestyle needs. Owing to these factors, the subsegment will grow in the future.
The non-absorbents segment is further segmented into catheters, drainage bags, stimulation devices, and others. In 2022, the catheters subsegment acquired the highest revenue share in the market. Many individuals prefer to manage their healthcare needs in the comfort of their homes. Catheters are among the incontinence care products that are suitable for home use, leading to increased demand. The use of catheters can significantly improve the quality of life for individuals with incontinence. People are more inclined to seek and use products that enhance their daily life and well-being. These factors will help with increased demand in the segment.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 11.7 Billion |
| Market size forecast in 2030 | USD 18.65 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.1% from 2023 to 2030 |
| Number of Pages | 631 |
| Number of Table | 1390 |
| Quantitative Data | Volume in Million Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Product Type, Usage, Gender, Distribution Channel, End-use, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired the highest revenue share in the market. The region's emphasis on healthcare infrastructure and quality of life has increased demand for advanced, comfortable, and sustainable solutions. Additionally, innovative product offerings, including smart incontinence products and eco-friendly alternatives, have gained traction among European consumers. Telehealth integration and personalized hygiene solutions also contribute to the region's growing significance in the market.
Free Valuable Insights: The Global Incontinence care Products Market size to reach USD 18.65 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, The procter & Gamble Company, Kimberly-Clark Corporation, Hartmann Group (Paul Hartmann AG), Ontex BV, Domtar, Inc., ConvaTec Group Plc, Hollister, Inc., Coloplast Group, Wellspect Healthcare AB
By Usage (Volume, Million Units, USD Million, 2019-2030)
By Gender (Volume, Million Units, USD Million, 2019-2030)
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)
By End-use (Volume, Million Units, USD Million, 2019-2030)
By Product Type (Volume, Million Units, USD Million, 2019-2030)
By Geography (Volume, Million Units, USD Million, 2019-2030)
This Market size is expected to reach $18.65 billion by 2030.
Rising need for incontinence care in the geriatric population are driving the Market in coming years, however, Stigma and the associated embarrassment or discomfort restraints the growth of the Market.
Essity AB, The procter & Gamble Company, Kimberly-Clark Corporation, Hartmann Group (Paul Hartmann AG), Ontex BV, Domtar, Inc., ConvaTec Group Plc, Hollister, Inc., Coloplast Group, Wellspect Healthcare AB
In the year 2022, the market attained a volume of 2,340.9 million units, experiencing a growth of 5.7% (2019-2022).
The Home-patients segment is generating the highest revenue in the Market by End-use in 2022; thereby, achieving a market value of $9.4 billion by 2030.
The Europe region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6.1 billion by 2030.
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