The Global Hair Styling Tools Market size is expected to reach $59.8 billion by 2031, rising at a market growth of 4.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 6,63,517.5 thousand units, experiencing a growth of 15.4% (2020-2023).
There is a growing trend towards sleek, straight hairstyles driven by fashion trends, celebrity influences, and social media. Therefore, the hair straightener segment registered $7,995.0 million revenue in the market in 2023. Also, Russia would require 7,245.42 thousand units of hair straighteners by 2031. Hair straighteners effectively achieve these sleek looks, catering to consumers who desire smooth and polished hair. Also, some hair straighteners are designed with features that promote hair health, such as infrared heat technology and ionic technology.
The beauty and personal care sector have progressively embraced diversity and inclusivity, creating hair styling tools tailored to a broad spectrum of hair textures, lengths, and styles. This inclusivity-driven approach creates opportunities for niche products tailored to specific hair types, such as curly, coily, or textured hair, expanding the market’s reach and appeal. Therefore, the expansion of the beauty and personal care industry is driving the market’s growth.
Additionally, as disposable income rises, consumers have more purchasing power to invest in high-quality hair styling tools. They are willing to spend on premium products with advanced features, superior performance, and durability, enhancing their styling experience and achieving salon-like results at home. Thus, increasing disposable income is propelling the growth of the market.
However, advanced tools often come with premium features, cutting-edge technology, and superior performance, which command higher price points. This makes them less accessible to price-sensitive consumers who may find the cost prohibitive. As a result, a significant portion of the market may opt for more affordable alternatives or forego purchasing altogether, leading to reduced sales volume for manufacturers. Thus, the high cost of advanced tools is impeding the market’s growth.
Drivers 
Restraints 
Opportunities 
Challenges On the basis of application, the market is segmented into household and commercial. The commercial segment recorded 72.1% revenue share in the market in 2023. Commercial establishments require high-performance tools to deliver professional-quality results to their clients. In terms of volume, the commercial segment utilized 4,27,944.2 thousand units of hair styling tools in 2023.
By distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online, and others. The specialty stores segment procured 18.6% revenue share in the market in 2023. Specialty stores employ knowledgeable staff members trained in hair care and styling techniques. In terms of volume, the specialty stores segment would sell 1,39,323.1 thousand units of hair styling tools by 2028.
Based on product, the market is divided into hair dryer, hot brushes, crimpers & wavers, hair clippers, hot rollers, multistylers, curling irons, hair straightener, and others. In 2023, the curling irons segment attained 13.5% revenue share in the market. Modern curling irons are designed with user-friendly features such as adjustable heat settings, ergonomic handles, and swivel cords, making them easy to use even for beginners. In terms of volume, the demand of curling irons segment would reach 98,254.9 thousand units by 2028.
Free Valuable Insights: Global Hair Styling Tools Market size to reach USD 59.8 billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed 28.8% revenue share in the market in 2023. Europe has a diverse population with varying hair textures, lengths, and styles. Consumers seek tools that cater to their specific needs, whether they have straight, curly, wavy, or textured hair. In terms of volume, Germany registered 30,195.48 thousand units demand of hair styling tools in 2020.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 41.8 Billion |
| Market size forecast in 2031 | USD 59.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 4.7% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 417 |
| Number of Tables | 810 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product, Distribution Channel, Application, Region |
| Country scope |
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| Companies Included | The Procter & Gamble Company, Conair LLC (American Securities LLC), Wahl Clipper Corporation, Helen of Troy Limited, Spectrum Brands Holdings, Inc., Dyson Limited, Havells India Ltd., Koninklijke Philips N.V, Panasonic Holdings Corporation, Coty, Inc. |
By Application (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
This Market size is expected to reach $59.8 billion by 2031.
Expansion of the beauty and personal care industry are driving the Market in coming years, however, High cost of advanced tools restraints the growth of the Market.
The Procter & Gamble Company, Conair LLC (American Securities LLC), Wahl Clipper Corporation, Helen of Troy Limited, Spectrum Brands Holdings, Inc., Dyson Limited, Havells India Ltd., Koninklijke Philips N.V, Panasonic Holdings Corporation, Coty, Inc.
In the year 2023, the market attained a volume of 6,63,517.5 thousand units, experiencing a growth of 15.4% (2020-2023).
The Hypermarkets & Supermarkets segment is generating the highest revenue in the Market by Distribution Channel in 2023; thereby, achieving a market value of $21.1 billion by 2031.
The Asia Pacific region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $21.7 billion by 2031.
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