The Germany Honey Market would witness market growth of 10.4% CAGR during the forecast period (2020-2026). Honey is a viscous golden-colored liquid which is produced by bees. Bees collect nectar from flowers and as food and make honey from that nectar.
It is produced by the enzymatic and regurgitation activity of the bees. It is naturally occurring sugar. It is widely used in food and skincare products. The main composition of honey includes fructose, glucose, and water.
Germany has the longest tradition of organic farming including honey. The European honey market is the top importer of honey across the world. LangneseHonig is a popular brand of honey in Germany. According to the International Centre for young beekeepers, approximately 25 tons of honey produced in Germany. Even after that only 20% of the domestic demand is fulfilled by local production. 80% of the demand is fulfilled by the imported honey. From the past few years, it has been noted that the activity in the local beekeeping industry increased. So it will pose a competitive market environment for the production and import of honey in the country.
German consumers have become more conscious about their health. This is one of the major reasons for the increasing demand for honey in Germany. There was consumption of 79.9 thousand tons of honey in 2019 in Germany. The German industries need more and more honey. Health-conscious consumers prefer to use honey over sugar and other artificial sugars. Keeping this in mind, manufacturers of the food and beverages industry are replacing sugar with organic honey in their formulations. This will help them label their products as sugar-free that in turn increase their brand value.
The sudden outbreak of COVID-19 brought unprecedented challenges to the global economy. It has also adversely affected the beekeeping industry in various parts of the world. According to World Trade Organization, there was an approximately 12.9 percent drop in global merchandise trade in 2020. The complete lockdown in the country resulted in the disruption of the supply chain and transportation that directly affected the import of honey in Germany. The largest importer of honey in Europe is Germany in terms of both value and volume. Though, the release of lockdown brought growth opportunities for the market. It is expected that the condition of the honey market will improve in the coming days.
Honey is commonly used in processed foods, beverages, jellies, and jams. The increasing concern about health is one of the factors leading to increased consumption among the health-conscious population. There are various health benefits of honey, thus it is used as an important ingredient in healthcare and beauty products. Many scientific studies have proved that honey is also helpful in decreasing the risk of heart diseases.
The FDA has established a set of guidelines that must be fulfilled to label sugar as pure honey. It is popular to use honey in diet due to its health benefits. It is scientifically proved that honey is helpful in cough suppression. If compared to other sugar, honey contains more vitamins and minerals per gram so it is healthier to consume honey in place of table sugar.
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