The Global Fruit & Vegetable Wash Market size is expected to reach $5.8 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3650.2 Tonnes, experiencing a growth of 4.8% (2019-2022).
According to the U.S. Department of Agriculture, hotels, and restaurants in France account for approximately 63 percent of sales ($40.5 billion), while institutional food service represents the remaining 37 percent ($23.5 billion). Consequently, the institutional segment would generate approximately 7.19% share of the market by 2030. Fruit and vegetable wash products offer effective solutions for cleaning and sanitizing produce, helping food service providers meet stringent cleanliness standards and ensure the safety of their offerings.
Growing consumer environmental awareness has increased demand for sustainable and eco-friendly products across various industries, including the food and beverage sector. Consumers are becoming more aware of how their purchases influence the environment and are searching for products that align with their views on environmental responsibility. Therefore, the growing focus on sustainability and eco-friendly solutions drives the market's growth.
Additionally, As the food service industry expands to cater to growing consumer demand for dining out, takeout, catering, and other food-related services, there is a corresponding increase in the demand for clean and safe produce. Therefore, the expansion of the food service industry is propelling the market's growth.
However, One of the primary reasons for negative perception is the misconception among consumers that washing fruits and vegetables with water alone is sufficient to remove contaminants. Many consumers believe that commercial fruit and vegetable wash products are unnecessary or ineffective, leading to skepticism about their utility. Therefore, negative perceptions and a lack of awareness among the public are impeding the market's growth.
Drivers 
Restraints 
Opportunities 
Challenges Based on product, the market is divided into liquid & sprays, powder, and others. The powder segment attained a 2.29% revenue share in the market in 2022. Powdered fruit and vegetable wash products often have a longer shelf life than liquid and spray counterparts. The dry formulation offers consumers a practical and affordable alternative that can be stored for long periods. Additionally, powdered fruit and vegetable wash products tend to be more cost-effective on a per-use basis.
Based on distribution channel, the market is categorized into convenience stores, supermarkets & hypermarkets, online, and others. In 2022, the supermarkets & hypermarkets segment registered a 47.7% revenue share in the market. Supermarkets and hypermarkets are convenient one-stop destinations where consumers can buy vegetables, and cleaning products like fruit and vegetable wash. The accessibility of supermarkets and hypermarkets makes it convenient for consumers to find and purchase these products during their routine shopping trips.
On the basis of type, the wash market is segmented into synthetic and natural. In 2022, the natural segment attained a 27.7% revenue share in the market. Increasing consumer health and wellness awareness has led to a growing preference for natural and organic products. In addition, concerns about environmental sustainability are driving demand for natural fruit and vegetable wash products.
By end-user, the market is divided into household, commercial, and institutional. The household segment registered a 74.64% revenue share in the market in 2022. Customers are becoming more conscious of the dangers of eating fresh fruit tainted with chemicals, pesticides, and dangerous microorganisms. Households can easily lower these risks by using fruit and vegetable wash solutions, which improve food safety, minimize the risk of foodborne diseases, and remove pollutants and surface residues.
Free Valuable Insights: Global Fruit & Vegetable Wash Market size to reach USD 5.8 Billion by 2030
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated a 26.2% revenue share in the market in 2022. As the population grows and urbanizes across the Asia Pacific region, awareness about food safety and hygiene increases. Customers are becoming more aware of the possible dangers of eating fresh food tainted with infections, chemicals, and pesticides. Fruit and vegetable wash products offer a simple and effective solution to reduce these risks, contributing to their rising demand.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 3.7 Billion |
| Market size forecast in 2030 | USD 5.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.1% from 2023 to 2030 |
| Quantitative Data | Volume in Tonnes, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Number of Pages | 387 |
| Number of Tables | 870 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Product, Distribution Channel, End-user, Region |
| Country scope |
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| Companies Included | The Procter & Gamble Company, Unilever PLC, Wipro Limited, Dabur India Ltd., Diversey Holdings Ltd. (Solenis LLC), ITC Limited, Marico Limited, Maclin Sourcing Solutions Ltd., Hebei Baiyun Daily Chemical Co., Ltd., Veg Wash Plus |
By Type (Volume, Tonnes, USD Billion, 2019-2030)
By End-user (Volume, Tonnes, USD Billion, 2019-2030)
By Product (Volume, Tonnes, USD Billion, 2019-2030)
By Distribution Channel (Volume, Tonnes, USD Billion, 2019-2030)
By Geography (Volume, Tonnes, USD Billion, 2019-2030)
This Market size is expected to reach $5.8 billion by 2030.
Increasing focus on sustainability and eco-friendly solutions are driving the Market in coming years, however, Negative perception and lack of awareness among the public restraints the growth of the Market.
The Procter & Gamble Company, Unilever PLC, Wipro Limited, Dabur India Ltd., Diversey Holdings Ltd. (Solenis LLC), ITC Limited, Marico Limited, Maclin Sourcing Solutions Ltd., Hebei Baiyun Daily Chemical Co., Ltd., Veg Wash Plus
In the year 2022, the market attained a volume of 3650.2 Tonnes, experiencing a growth of 4.8% (2019-2022).
The Liquid & Sprays segment is leading the Market by Product in 2022 there by, achieving a market value of $4.8 billion by 2030.
The North America region dominated the Market by Region in 2022 there by, achieving a market value of $2 billion by 2030, growing at a CAGR of 5.4 % during the forecast period.
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