The Europe Wet Wipes Market would witness market growth of 3.3% CAGR during the forecast period (2021-2027).
Wet wipes come with a wide line of fragrances which also deodorize the body of the customer. The additional deodorizing function of the product offers a refreshing and natural experience of cleaning and sanitation. Additionally, wet wipes are also folded in a manner that they can be used multiple times or approximately 3-4 times at least. Hence, these are the factors that are constantly increasing the demand for wet wipes in numerous industries for various purposes.
People's purchasing habits have been considerably altered by e-commerce, which provides perks such as doorstep delivery, simple payment options, substantial discounts, and the availability of a wide choice of products on a single platform. Due to expanding internet penetration and increasing customer preferences for mobile shopping, major market players are progressively building e-commerce websites to gain a large consumer base.
Wet wipes are highly being utilized across Europe for various purposes. With the rapidly increasing adoption of urbanization across the region, the number of people demanding wet wipes for maintaining their day-to-day hygiene, cleanliness and sanitation-related activities has increased. Due to the increased usage of hygiene related tasks, single-use wet wipes have been introduced by many companies in the region.
The Germany market dominated the Europe Wet Wipes Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $2.2 billion by 2027. The UK market would witness a CAGR of 2.5% during (2021 - 2027). Additionally, The France market is experiencing a CAGR of 4% during (2021 - 2027).
Based on Product, the market is segmented into Baby Wipes, Flushable Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-commerce, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Wet Wipes Market Size will Hit $31 Billion by 2027, at a CAGR of 3.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nice-Pak Products, Inc., Kimberly-Clark Corporation, WipesPlus, PDI Healthcare, Inc., Essity Aktiebolag (publ), Reckitt Benckiser Group PLC, The Clorox Company, The Procter and Gamble Company, and The Honest Company, Inc.
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