Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Web Analytics Market, by Deployment Type
1.4.2 Europe Web Analytics Market, by Application
1.4.3 Europe Web Analytics Market, by End User
1.4.4 Europe Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
Chapter 4. Europe Web Analytics Market by Deployment Type
4.1 Europe On-premise Web Analytics Market by Country
4.2 Europe Cloud Web Analytics Market by Country
Chapter 5. Europe Web Analytics Market by Industry Vertical
5.1 Europe Retail & ecommerce Web Analytics Market by Country
5.2 Europe IT & Telecom Web Analytics Market by Country
5.3 Europe Media & Entertainment Web Analytics Market by Country
5.4 Europe BFSI Web Analytics Market by Country
5.5 Europe Government & Defense Web Analytics Market by Country
5.6 Europe Travel & Hospitality Web Analytics Market by Country
5.7 Europe Healthcare Web Analytics Market by Country
5.8 Europe Other Industry Vertical Web Analytics Market by Country
Chapter 6. Europe Web Analytics Market by Application
6.1 Europe Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 Europe Social Media Management Web Analytics Market by Country
6.3 Europe Online Marketing Web Analytics Market by Country
6.4 Europe Display Advertising Optimization Web Analytics Market by Country
6.5 Europe Multichannel Campaign Analysis Web Analytics Market by Country
6.6 Europe Others Web Analytics Market by Country
Chapter 7. Europe Web Analytics Market by Country
7.1 Germany Web Analytics Market
7.1.1 Germany Web Analytics Market by Deployment Type
7.1.2 Germany Web Analytics Market by Industry Vertical
7.1.3 Germany Web Analytics Market by Application
7.2 UK Web Analytics Market
7.2.1 UK Web Analytics Market by Deployment Type
7.2.2 UK Web Analytics Market by Industry Vertical
7.2.3 UK Web Analytics Market by Application
7.3 France Web Analytics Market
7.3.1 France Web Analytics Market by Deployment Type
7.3.2 France Web Analytics Market by Industry Vertical
7.3.3 France Web Analytics Market by Application
7.4 Russia Web Analytics Market
7.4.1 Russia Web Analytics Market by Deployment Type
7.4.2 Russia Web Analytics Market by Industry Vertical
7.4.3 Russia Web Analytics Market by Application
7.5 Spain Web Analytics Market
7.5.1 Spain Web Analytics Market by Deployment Type
7.5.2 Spain Web Analytics Market by Industry Vertical
7.5.3 Spain Web Analytics Market by Application
7.6 Italy Web Analytics Market
7.6.1 Italy Web Analytics Market by Deployment Type
7.6.2 Italy Web Analytics Market by Industry Vertical
7.6.3 Italy Web Analytics Market by Application
7.7 Rest of Europe Web Analytics Market
7.7.1 Rest of Europe Web Analytics Market by Deployment Type
7.7.2 Rest of Europe Web Analytics Market by Industry Vertical
7.7.3 Rest of Europe Web Analytics Market by Application
Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
Unique Offerings 
