Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Toys and Games Market, by Distribution Channel
1.4.2 Europe Toys and Games Market, by Product Type
1.4.3 Europe Toys and Games Market, by End User
1.4.4 Europe Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. Europe Toys and Games Market by Distribution Channel
4.1 Europe Offline Market by Country
4.2 Europe Online Market by Country
Chapter 5. Europe Toys and Games Market by Product Type
5.1 Europe Electronic Games Market by Country
5.2 Europe Outdoor & Sports Market by Country
5.3 Europe Games and Puzzles Market by Country
5.4 Europe Dolls Market by Country
5.5 Europe Preschool Toys Market by Country
5.6 Europe Other Product Type Market by Country
Chapter 6. Europe Toys and Games Market by End User
6.1 Europe 0 - 8 age Market by Country
6.2 Europe 9 - 15 age Market by Country
6.3 Europe 15 age & above Market by Country
Chapter 7. Europe Toys and Games Market by Country
7.1 Germany Toys and Games Market
7.1.1 Germany Toys and Games Market by Distribution Channel
7.1.2 Germany Toys and Games Market by Product Type
7.1.3 Germany Toys and Games Market by End User
7.2 UK Toys and Games Market
7.2.1 UK Toys and Games Market by Distribution Channel
7.2.2 UK Toys and Games Market by Product Type
7.2.3 UK Toys and Games Market by End User
7.3 France Toys and Games Market
7.3.1 France Toys and Games Market by Distribution Channel
7.3.2 France Toys and Games Market by Product Type
7.3.3 France Toys and Games Market by End User
7.4 Russia Toys and Games Market
7.4.1 Russia Toys and Games Market by Distribution Channel
7.4.2 Russia Toys and Games Market by Product Type
7.4.3 Russia Toys and Games Market by End User
7.5 Spain Toys and Games Market
7.5.1 Spain Toys and Games Market by Distribution Channel
7.5.2 Spain Toys and Games Market by Product Type
7.5.3 Spain Toys and Games Market by End User
7.6 Italy Toys and Games Market
7.6.1 Italy Toys and Games Market by Distribution Channel
7.6.2 Italy Toys and Games Market by Product Type
7.6.3 Italy Toys and Games Market by End User
7.7 Rest of Europe Toys and Games Market
7.7.1 Rest of Europe Toys and Games Market by Distribution Channel
7.7.2 Rest of Europe Toys and Games Market by Product Type
7.7.3 Rest of Europe Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Unique Offerings 
