The Europe Tissue Paper Market would witness market growth of 3.0% CAGR during the forecast period (2023-2030).
Tissue napkins are popular due to the rising demand for personal hygiene and sanitary products to maintain sanitation and hygiene. As residential and hospitality facilities expand, the demand for lavatory and bathroom accessories and tissue napkins increases. In addition, the increasing number of nuclear families and urbanization rate drive sales of disposable sanitary products, thereby increasing market demand.
Tissue papers are significantly more hygienic than cotton towels or other products, as each tissue is used only once, promoting personal hygiene. When cotton towels or other products are reused, there is a possibility that bacteria and other microorganisms that can cause illness and other adverse effects will proliferate. The development of the market is significantly influenced by sustainability and environmental friendliness.
Many tissue paper producers and brands have adopted sustainable methods and included recycled components in their products. This modification complies with their corporate social responsibility goals and meets the growing consumer demand for environmentally friendly solutions. Additionally, sustainable production minimizes carbon emissions, water use, and energy use. The use of eco-friendly packaging enhances face wipes' reputation as being ecologically friendly, draws eco-aware customers, and increases demand for facial tissues.
The premiumization trend has attracted consumers desiring products of higher quality. Consumer preferences are changing, pursuing products with enhanced suppleness, durability, and overall quality, causing producers to improve their offerings. As the rate of urbanization in Europe continues to rise, more people reside in cities with limited storage space. In comparison to traditional handkerchiefs, single-use tissues have become popular due to their convenience and reduced environmental footprint. These factors are anticipated to contribute to the expansion of the regional market.
The Germany market dominated the Europe Tissue Paper Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.6 Billion by 2030. The UK market is poised to grow at a CAGR of 2.1% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 3.7% during (2023 - 2030).
Based on Application, the market is segmented into At Home, and Away From Home. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Facial Tissue, Wet Wipes, and Others. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Tissue Paper Market is Projected to reach USD 25.1 Billion by 2030, at a CAGR of 3.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Georgia-Pacific LLC (Koch Industries, Inc.), Kruger Inc., Kimberly-Clark Corporation, Essity AB, Naturelle Consumer Products Ltd, Solaris Paper, Inc., Seventh Generation, Inc. (Unilever PLC), Hengan International Group Company Limited, Asia Pulp and Paper Group Sinar Mas
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