Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Programmatic Display Advertising Market, by Type
1.4.2 Europe Programmatic Display Advertising Market, by Vertical
1.4.3 Europe Programmatic Display Advertising Market, by Ad Format
1.4.4 Europe Programmatic Display Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun – 2023, Jan) Leading Players
Chapter 4. Europe Programmatic Display Advertising Market by Type
4.1 Europe Private Marketplaces Market by Country
4.2 Europe Real time Bidding Market by Country
4.3 Europe Automated Guaranteed Market by Country
Chapter 5. Europe Programmatic Display Advertising Market by Vertical
5.1 Europe BFSI Market by Country
5.2 Europe Telecom & IT Market by Country
5.3 Europe Automotive Market by Country
5.4 Europe Healthcare Market by Country
5.5 Europe Manufacturing Market by Country
5.6 Europe Government Market by Country
5.7 Europe Others Market by Country
Chapter 6. Europe Programmatic Display Advertising Market by Ad Format
6.1 Europe Online Video Market by Country
6.2 Europe Online Display Market by Country
6.3 Europe Mobile Video Market by Country
6.4 Europe Mobile Display Market by Country
Chapter 7. Europe Programmatic Display Advertising Market by Country
7.1 Germany Programmatic Display Advertising Market
7.1.1 Germany Programmatic Display Advertising Market by Type
7.1.2 Germany Programmatic Display Advertising Market by Vertical
7.1.3 Germany Programmatic Display Advertising Market by Ad Format
7.2 UK Programmatic Display Advertising Market
7.2.1 UK Programmatic Display Advertising Market by Type
7.2.2 UK Programmatic Display Advertising Market by Vertical
7.2.3 UK Programmatic Display Advertising Market by Ad Format
7.3 France Programmatic Display Advertising Market
7.3.1 France Programmatic Display Advertising Market by Type
7.3.2 France Programmatic Display Advertising Market by Vertical
7.3.3 France Programmatic Display Advertising Market by Ad Format
7.4 Russia Programmatic Display Advertising Market
7.4.1 Russia Programmatic Display Advertising Market by Type
7.4.2 Russia Programmatic Display Advertising Market by Vertical
7.4.3 Russia Programmatic Display Advertising Market by Ad Format
7.5 Spain Programmatic Display Advertising Market
7.5.1 Spain Programmatic Display Advertising Market by Type
7.5.2 Spain Programmatic Display Advertising Market by Vertical
7.5.3 Spain Programmatic Display Advertising Market by Ad Format
7.6 Italy Programmatic Display Advertising Market
7.6.1 Italy Programmatic Display Advertising Market by Type
7.6.2 Italy Programmatic Display Advertising Market by Vertical
7.6.3 Italy Programmatic Display Advertising Market by Ad Format
7.7 Rest of Europe Programmatic Display Advertising Market
7.7.1 Rest of Europe Programmatic Display Advertising Market by Type
7.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
7.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Unique Offerings 
