Europe Personal Care Electrical Appliances Market By Product (Hair Care Appliances, Hair Removal Appliances, Oral care), Gender (Male, Female)
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The demand for various consumer electronics and household appliances witnessed a sharp decline post 2009. Nevertheless, despite fall in various sectors, the personal care electrical appliance managed to stay stable and also did witness steady growth. One of the Key reasons for the steady growth was demand for electric operated appliances for grooming, which lowered the consumer expenses on saloons. Hair care appliances segment is a sizable market and would witness tremendous growth during the forecast period.
The demand would remain positive due to the need for curling irons and other styling products and also growing need for style among the new generation. Hair removal appliances is also expected to witness a faster growth, especially due to growing demand for electric shavers and a shift from manual shavers to electrical shavers and trimmers.
Oral care appliances would witness tremendous growth during the forecast period, led by the powered toothbrushes. Powered toothbrushes have proven to be more efficient in removing plaque and also are easy to use. The need for automated appliances has led to the growth in adoption of powered toothbrushes and would be the largest and most lucrative market during the forecast period.
The report highlights the adoption of Personal Care Electrical Appliances in Europe. Based on the Product, the Europe Personal Care Electrical Appliances Market is segmented into Hair Care Appliances, Hair Removal Appliances, Oral Care Appliances and Others segment. Based on the Type, the Hair Care Appliances market is bifurcated into Hair Dryers, Hair Straighteners and Hair Stylers segment; the Hair Removal Appliances Market is segmented into Epilators, Shavers, Clippers and Trimmer segments; the Oral Care Appliances Market is segmented into Powered Toothbrush and Other oral care segments.
Based on the gender, the Personal Care Electrical Appliances market is segmented into Male and Female segments. The countries included in the report are Germany, UK, France, Russia, Spain, Italy and Rest of Europe. Key companies profiled in the report include Remington Products, Conair Corporation, Groupe Seb, Colgate-Palmolive, The Procter & Gamble Company (P&G), Koninklijke Philips N.V., Panasonic Corporation, Helen Of Troy L.P., Homedics Inc. and Lion Corporation.