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The Europe Omni-channel Retail Solutions Market would witness market growth of 12.7% CAGR during the forecast period (2022-2028).
Accessibility is the name of the game when it comes to shopping in the modern world, which is why it is essential for businesses that sell goods to have a solution that supports several sales channels. With the meteoric increase of online shopping, making sure that all business bases are covered is an excellent approach to attract more clients who may purchase in a variety of different methods.
E-commerce platforms, in-store digital signage, mobile device-enabled interactions, kiosks, and point-of-sale (POS) systems are just a few examples of the types of operational and customer engagement solutions that can be successfully integrated into an omnichannel retail strategy to achieve optimal results. These technologies provide a basis for the collection, storage, sharing, and analysis of data from all channels.
As a result of this, merchants and manufacturers are able to more readily gain business insights and provide customers with individualized shopping experiences, both of which are demonstrated to boost customer preference and brand loyalty. The practice of engaging customers through a variety of physical and digital touchpoints is an essential component of the omnichannel retail strategy.
Europe's economic recovery and realization of sustainable and digital transformation are dependent on mobile networks. In addition, there is a number of government initiatives and efforts in order to expedite the adoption of 5G throughout European countries. Moreover, the majority of European nations have now implemented commercial 5G services, and a substantial proportion of European service operators have already employed 5G.
The Germany market dominated the Europe Omni-channel Retail Solutions Market by Country in 2021; thereby, achieving a market value of $872.5 million by 2028. The UK market is exhibiting a CAGR of 11.8% during (2022 - 2028). Additionally, The France market would experience CAGR of 13.6% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Service. Based on Solution Type, the market is segmented into Order Management, Warehouse/Inventory Management, CRM, Point of Sale, Promotion Planning, Analytics and Others. Based on Channel, the market is segmented into In-store Shopping, Online Home Delivery, In-store Pickup and Others. Based on End-Use, the market is segmented into Apparel & Footwear, FMCG, Consumer Electronics, Hospitality and Others. Based on Deployment, the market is segmented into On-premise and Cloud. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include NCR Corporation, Diebold Nixdorf, Inc., Infosys Limited, Toshiba Corporation, Oracle Corporation, SAP SE, IBM Corporation, Cognizant Technology Solutions Corporation, Salesforce.com, Inc. and Infor, Inc. (Koch Industries).
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