The Europe Media Monitoring Tools Market would witness market growth of 14.1% CAGR during the forecast period (2023-2030).
Businesses can use data from media monitoring technologies to make informed decisions about their marketing, public relations, and business strategies. Public relations specialists use these techniques to assess the results of their PR initiatives, monitor media attention, and evaluate the extent and effectiveness of their campaigns.
For instance, the Coca-Cola Company deployed media tracking software to keep tabs on social media mentions of its brand before launching its new "Real Magic" campaign in February 2023. Using the data, the organization could identify and promote to potential viewers. The campaign was successful in generating buzz about the brand and its goods.
The growing use of smartphones and the increasing presence of younger generation on a plethora of social media platforms is owed to the rising internet penetration. These changes will result in the development of mobile applications and the widespread use of advanced social listening platforms that will significantly boost the demand for media monitoring tools and drive the market's expansion.
Advertising holds a crucial role in the product lifecycle, leading companies to allocate a substantial portion of their budget toward various forms and models of advertising. Google and Facebook are dominant media platforms, accounting for more than one-third of UK internet users’ time online. In the UK, Google dominates the search advertising industry with a share of over 90%, while Facebook holds the majority of the display advertising industry with over 50% share. Hence, the increasing internet penetration and the increasing usage of social media is expected to increase the adoption of the monitoring technology in social media platforms, surging market growth in Europe.
The Germany market dominated the Europe Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $739.9 million by 2030. The UK market is exhibiting a CAGR of 13.1% during (2023 - 2030). Additionally, The France market would experience a CAGR of 14.9% during (2023 - 2030).
Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Media Monitoring Tools Market is Projected to reach USD 11.2 Billion by 2030, at a CAGR of 14.5%
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)
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