Europe Marketing Technology (MarTech) Market Size, Share & Industry Trends Analysis Report By Product, By Type (Digital Marketing and Offline Marketing), By Application, By Country and Growth Forecast, 2023 - 2029
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Market Report Description
The Europe Marketing Technology (MarTech) Market would witness market growth of 19.5% CAGR during the forecast period (2023-2029).
In addition to creating relationships, enhancing organizational effectiveness, and allowing individuals to get to know one another, technology and communication help organizations expand and prosper. Technologies that greatly impact how businesses interact with potential consumers include the Internet, social media, mobile devices, and customer relationship management software, to name just a few. The media environment and communications strategy firms employ are changing due to these new kinds of communication. Consumers and businesses commonly use computers and cell phones for online research, social networking, and business.
Televisions and video game consoles are utilized to communicate with stakeholders. Digital marketing includes digital brand engagement. Websites, applications, email, and social networks are examples of technology or platforms used in digital marketing. Digital marketing is also possible through non-internet channels, including TV, radio, and SMS, and online through social media, email marketing, and banner ads.
Digital marketing includes social media marketing as one of its subsets. However, digital marketing is gaining popularity among marketers due to its greater capacity to target and track many parameters, including Return on Investment (ROI), more precisely than other traditional marketing platforms. Many companies blend conventional and digital marketing strategies.
Germany has one of the greatest ICT and software sectors in Europe, with 95,808 IT companies. All market segments have a high demand for U.S. products and services. Germany has a large number of small and medium-sized enterprises with a high level of specialization. The net sales of the IT industry increased from $76.4 billion in 2007 to roughly $114.3 billion in 2021. The region is a leader in the IT industry, and the benefits of MarTech to the industry, like insight generation, will result in increased adoption of marketing technology, fueling the market growth in Europe.
The Germany market dominated the Europe Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $70,432.4 million by 2029. The UK market is exhibiting a CAGR of 18.5% during (2023 - 2029). Additionally, The France market would showcase a CAGR of 20.3% during (2023 - 2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
Scope of the Study
Market Segments Covered in the Report:
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Data & Analytics Tools
- Sales Enablement Tools
- Automation Tool
- Digital Marketing
- Offline Marketing
- Retail & E-commerce
- Media & Entertainment
- Sports & Events
- Real Estate
- IT & Telecommunication
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
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