The Europe Lactation Massager Market would witness market growth of 2.4% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 262.7 thousand Units, showcasing a growth of 3.1% (2019-2022).
The rising employment rate of women is anticipated to increase demand for lactating devices such as lactation massagers, thereby driving market growth. Working professional women are more likely to purchase lactating devices, such as lactation massagers. Consequently, the market is expected to expand over the forecast period as the employment rate of women rises.
The market for lactation massagers has been growing due to a rising understanding of the benefits of breastfeeding and the importance of maternal comfort during breastfeeding. Many mothers have sought these products to aid in their breastfeeding journey. The market offers a variety of lactation massagers, including handheld massagers, electric massagers, and wearable options. Some devices combine heat therapy with massage to further aid milk flow and relieve discomfort. Lactation massagers are designed to be easy to use and can be operated by mothers. They typically come with multiple settings and features to cater to individual preferences.
Mothers often trust the experiences of their peers when choosing breastfeeding aids. The ease of online shopping and the availability of lactation massagers on e-commerce platforms have made these products accessible to a broader audience. Mothers can conveniently browse and purchase these items from their homes. In some cultures, and societies, there has been a growing emphasis on breastfeeding as the preferred method of infant feeding. This cultural shift has contributed to the adoption of breastfeeding aids like lactation massagers.
The lactation massager market in Europe was experiencing steady growth. The adoption of lactation massagers and breastfeeding aids has increased in many European countries. Several European countries have actively promoted breastfeeding as the preferred method of infant feeding. This emphasis on breastfeeding has increased interest in products that support breastfeeding, including lactation massagers. According to the International Trade Administration, Germany's e-commerce sector is one of the greatest in Europe. The online population in Germany is projected to rise from 62.4 million in 2020 to 68.4 million in 2025. Therefore, the market will grow significantly during the forecast period owing to all of the aforementioned factors.
The Germany market dominated the Europe Lactation Massager Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4.7 Million by 2030. The UK market is poised to grow at a CAGR of 1.5% during (2023 - 2030). Additionally, The France market would register a CAGR of 3.2% during (2023 - 2030).
Based on Type, the market is segmented into Heated, and Non-Heated. Based on Application, the market is segmented into Relief for Engorged Breast, and Relieve a Clogged Milk Duct. Based on Distribution Channel, the market is segmented into Retail Stores, and E-Commerce. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Lactation Massager Market will Hit $71 Million by 2030, at a CAGR of 2.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Munchkin, Inc., Crane – USA, ATZ Care Sdn Bhd (Autumnz), Mammaease, Fridababy, LLC, Mon Lait, Haakaa, Momcozy, Zomee Breast Pumps, and Bellababy Medical Device, Inc.
By Type (Volume, Thousand Units, USD Thousands, 2019-2030)
By Application (Volume, Thousand Units, USD Thousands, 2019-2030)
By Distribution Channel (Volume, Thousand Units, USD Thousands, 2019-2030)
By Country (Volume, Thousand Units, USD Thousands, 2019-2030)
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