The Europe In-Game Advertising Market would witness market growth of 9.9% CAGR during the forecast period (2022-2028).
In-game advertising is a monetization strategy employed by game developers to boost the games' profitability. Game creators make money and are compensated for displaying mobile game advertisements to its customers. Currently, the significant number of gamers are satisfied with the ad-supported model of gaming. Enhanced access to the internet and smartphones, as well as increased hours invested by the younger generation on phones and other smart devices, retain the significant potential for the growth of the in-game advertising market in developing economies in the coming years.
Developers can incorporate a variety of mobile game advertising tactics and ad formats into the games to increase ad income, including rewarded video commercials, offer wall ads, and interstitial ads. Ads get to be a part of the user experience in this way, which can assist better app engagement and retention rates.
Germany is a preferred destination for innovative start-ups, due to a winning combination of cheap costs, strong infrastructure, and a vast talent pool for multinational gaming companies. Germany is Europe's largest gaming market, with millions of active gamers, and has seen a larger increase in online games in comparison to any other European country. With its highly qualified foreign workforce, state-of-the-art IT infrastructure, government assistance, and various gaming industry events, the country attracts gaming enterprises.
Gaming and associated services are a significant industry in Germany, with revenues much exceeding those of, the film industry. In recent times, in-game transactions have surpassed simple single-game payments. As the number of smartphones in Germany grows, so does the demand for mobile games, creating entirely new client segments. Therefore, due to increasing talented workforce in the gaming companies, the regional In-Game Advertising market is expected to grow in the forecast period.
The Germany market dominated the Europe In-Game Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $795.8 million by 2028. The UK market is poised to grow a CAGR of 9% during (2022 - 2028). Additionally, The France market is exhibiting a CAGR of 10.7% during (2022 - 2028).
Based on Device Type, the market is segmented into PC/Laptop, and Smartphone/Tablet. Based on Type, the market is segmented into Static Ads, Dynamic Ads, and Averaging. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global In-Game Advertising Market Size will Hit $12.2 Billion by 2028, at a CAGR of 10.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC, Electronic Arts, Inc., Activision Blizzard, Inc., ironSource Ltd., WPP Plc, Motive Interactive, Inc., Playwire LLC, RapidFire, Inc., and Anzu Virtual Reality Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Device Type
- PC/Laptop
- Smartphone/Tablet
By Type
- Static Ads
- Dynamic Ads
- Advergaming
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Google LLC
- Electronic Arts, Inc.
- Activision Blizzard, Inc.
- ironSource Ltd.
- WPP Plc
- Motive Interactive, Inc.
- Playwire LLC
- RapidFire, Inc.
- Anzu Virtual Reality Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe In-Game Advertising Market, by Device Type
1.4.2 Europe In-Game Advertising Market, by Type
1.4.3 Europe In-Game Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies deployed in In-Game Advertising Market
Chapter 4. Europe In-Game Advertising Market by Device Type
4.1 Europe PC/Laptop Market by Country
4.2 Europe Smartphone/Tablet Market by Country
Chapter 5. Europe In-Game Advertising Market by Type
5.1 Europe Static Ads Market by Country
5.2 Europe Dynamic Ads Market by Country
5.3 Europe Advergaming Market by Country
Chapter 6. Europe In-Game Advertising Market by Country
6.1 Germany In-Game Advertising Market
6.1.1 Germany In-Game Advertising Market by Device Type
6.1.2 Germany In-Game Advertising Market by Type
6.2 UK In-Game Advertising Market
6.2.1 UK In-Game Advertising Market by Device Type
6.2.2 UK In-Game Advertising Market by Type
6.3 France In-Game Advertising Market
6.3.1 France In-Game Advertising Market by Device Type
6.3.2 France In-Game Advertising Market by Type
6.4 Russia In-Game Advertising Market
6.4.1 Russia In-Game Advertising Market by Device Type
6.4.2 Russia In-Game Advertising Market by Type
6.5 Spain In-Game Advertising Market
6.5.1 Spain In-Game Advertising Market by Device Type
6.5.2 Spain In-Game Advertising Market by Type
6.6 Italy In-Game Advertising Market
6.6.1 Italy In-Game Advertising Market by Device Type
6.6.2 Italy In-Game Advertising Market by Type
6.7 Rest of Europe In-Game Advertising Market
6.7.1 Rest of Europe In-Game Advertising Market by Device Type
6.7.2 Rest of Europe In-Game Advertising Market by Type
Chapter 7. Company Profiles
7.1 Google LLC
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.2 Electronic Arts, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Research & Development Expenses
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Activision Blizzard, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.4 ironSource Ltd.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Research & Development Expense
7.5 WPP Plc
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.6 Motive Interactive, Inc.
7.6.1 Company Overview
7.7 Playwire LLC
7.7.1 Company Overview
7.8 RapidFire, Inc.
7.8.1 Company Overview
7.9 Anzu Virtual Reality Ltd.
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
TABLE 1 Europe In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 2 Europe In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 3 Europe In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 4 Europe In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 5 Europe PC/Laptop Market by Country, 2018 - 2021, USD Million
TABLE 6 Europe PC/Laptop Market by Country, 2022 - 2028, USD Million
TABLE 7 Europe Smartphone/Tablet Market by Country, 2018 - 2021, USD Million
TABLE 8 Europe Smartphone/Tablet Market by Country, 2022 - 2028, USD Million
TABLE 9 Europe In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 10 Europe In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 11 Europe Static Ads Market by Country, 2018 - 2021, USD Million
TABLE 12 Europe Static Ads Market by Country, 2022 - 2028, USD Million
TABLE 13 Europe Dynamic Ads Market by Country, 2018 - 2021, USD Million
TABLE 14 Europe Dynamic Ads Market by Country, 2022 - 2028, USD Million
TABLE 15 Europe Advergaming Market by Country, 2018 - 2021, USD Million
TABLE 16 Europe Advergaming Market by Country, 2022 - 2028, USD Million
TABLE 17 Europe In-Game Advertising Market by Country, 2018 - 2021, USD Million
TABLE 18 Europe In-Game Advertising Market by Country, 2022 - 2028, USD Million
TABLE 19 Germany In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 20 Germany In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 21 Germany In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 22 Germany In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 23 Germany In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 24 Germany In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 25 UK In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 26 UK In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 27 UK In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 28 UK In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 29 UK In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 30 UK In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 31 France In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 32 France In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 33 France In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 34 France In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 35 France In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 36 France In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 37 Russia In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 38 Russia In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 39 Russia In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 40 Russia In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 41 Russia In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 42 Russia In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 43 Spain In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 44 Spain In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 45 Spain In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 46 Spain In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 47 Spain In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 48 Spain In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 49 Italy In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 50 Italy In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 51 Italy In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 52 Italy In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 53 Italy In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 54 Italy In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 55 Rest of Europe In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 56 Rest of Europe In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 57 Rest of Europe In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 58 Rest of Europe In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 59 Rest of Europe In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 60 Rest of Europe In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 61 Key Information – Google LLC
TABLE 62 Key information – Electronic Arts, Inc.
TABLE 63 Key Information – Activision Blizzard, Inc.
TABLE 64 Key Information – ironSource Ltd.
TABLE 65 Key Information – WPP Plc
TABLE 66 Key information – Motive Interactive, Inc.
TABLE 67 Key Information – Playwire LLC
TABLE 68 Key Information – RapidFire, Inc.
TABLE 69 Key Information – Anzu Virtual Reality Ltd.
List of Figures
FIG 1 Methodology for the research