Chapter 1. Market Scope and Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe In-app Advertising Market, by Platform
1.4.2 Europe In-app Advertising Market, by Type
1.4.3 Europe In-app Advertising Market, by Application
1.4.4 Europe In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers and Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. Europe In-app Advertising Market by Platform
4.1 Europe In-app Advertising Android Market by Country
4.2 Europe In-app Advertising iOS Market by Country
4.3 Europe In-app Advertising Others Market by Country
Chapter 5. Europe In-app Advertising Market by Type
5.1 Europe In-app Advertising Banner Ads Market by Country
5.2 Europe In-app Advertising Rich Media Ads Market by Country
5.3 Europe In-app Advertising Interstitial Ads?Market by Country
5.4 Europe In-app Advertising Video Ads?Market by Country
5.5 Europe Other Type?In-app Advertising Market by Country
Chapter 6. Europe In-app Advertising Market by Application
6.1 Europe Messaging In-app Advertising Market by Country
6.2 Europe Entertainment In-app Advertising Market by Country
6.3 Europe Online Shopping In-app Advertising Market by Country
6.4 Europe Gaming In-app Advertising Market by Country
6.5 Europe Payments and Ticketing In-app Advertising Market by Country
6.6 Europe Others In-app Advertising Market by Country
Chapter 7. Europe In-app Advertising Market by Country
7.1 Germany In-app Advertising Market
7.1.1 Germany In-app Advertising Market by Platform
7.1.2 Germany In-app Advertising Market by Type
7.1.3 Germany In-app Advertising Market by Application
7.2 UK In-app Advertising Market
7.2.1 UK In-app Advertising Market by Platform
7.2.2 UK In-app Advertising Market by Type
7.2.3 UK In-app Advertising Market by Application
7.3 France In-app Advertising Market
7.3.1 France In-app Advertising Market by Platform
7.3.2 France In-app Advertising Market by Type
7.3.3 France In-app Advertising Market by Application
7.4 Russia In-app Advertising Market
7.4.1 Russia In-app Advertising Market by Platform
7.4.2 Russia In-app Advertising Market by Type
7.4.3 Russia In-app Advertising Market by Application
7.5 Spain In-app Advertising Market
7.5.1 Spain In-app Advertising Market by Platform
7.5.2 Spain In-app Advertising Market by Type
7.5.3 Spain In-app Advertising Market by Application
7.6 Italy In-app Advertising Market
7.6.1 Italy In-app Advertising Market by Platform
7.6.2 Italy In-app Advertising Market by Type
7.6.3 Italy In-app Advertising Market by Application
7.7 Rest of Europe In-app Advertising Market
7.7.1 Rest of Europe In-app Advertising Market by Platform
7.7.2 Rest of Europe In-app Advertising Market by Type
7.7.3 Rest of Europe In-app Advertising Market by Application
Chapter 8. Company Profiles
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research and Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Collaborations, partnerships and agreements:
8.1.5.2 Product launches:
8.1.5.3 Expansions:
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research and Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Collaborations, partnerships and agreements:
8.2.1.2 Product launches:
8.2.1.3 Acquisition and mergers:
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research and Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Collaborations, partnerships and agreements:
8.3.5.2 Acquisition and mergers:
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research and Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Collaborations, partnerships and agreements:
8.4.5.2 Product launches:
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research and Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Collaborations, partnerships and agreements:
8.5.5.2 Product launches:
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Collaborations, partnerships and agreements:
8.6.2.2 Product launches:
8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research and Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Collaborations, partnerships and agreements:
8.7.5.2 Acquisition and mergers:
8.7.5.3 Product launches:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Collaborations, partnerships and agreements:
8.8.4.2 Product launches:
8.8.4.3 Acquisition and mergers:
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Collaborations, partnerships and agreements:
8.10.2.2 Acquisition and mergers:
8.10.2.3 Product launches:
8.10.2.4 Expansions:
Unique Offerings 
