Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe In-app Advertising Market, by Type
1.4.2 Europe In-app Advertising Market, by Platform
1.4.3 Europe In-app Advertising Market, by Application
1.4.4 Europe In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in In-app Advertising Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of In-app Advertising Market
5.1 Research & Strategy Development
5.2 Product & Platform Development
5.3 Publisher Integration & Inventory Management
5.4 Advertiser Campaign Management
5.5 Auction & Impression Delivery
5.6 Data Analytics & Optimization
5.7 Payments & Revenue Settlement
5.8 Compliance, Privacy & Security
5.9 Customer Support & Technical Maintenance
Chapter 6. Key Costumer Criteria: In-app Advertising Market
Chapter 7. Europe In-app Advertising Market by Type
7.1 Europe Banner Ads Market by Country
7.2 Europe Interstitial Ads Market by Country
7.3 Europe Video Ads Market by Country
7.4 Europe Rich Media Ads Market by Country
7.5 Europe Native Ads Market by Country
Chapter 8. Europe In-app Advertising Market by Platform
8.1 Europe Android Market by Country
8.2 Europe iOS Market by Country
8.3 Europe Other Platform Market by Country
Chapter 9. Europe In-app Advertising Market by Application
9.1 Europe Gaming Market by Country
9.2 Europe Social Market by Country
9.3 Europe Entertainment Market by Country
9.4 Europe Online Shopping Market by Country
9.5 Europe News Market by Country
9.6 Europe Payment & Ticketing Market by Country
9.7 Europe Other Application Market by Country
Chapter 10. Europe In-app Advertising Market by Country
10.1 Germany In-app Advertising Market
10.1.1 Germany In-app Advertising Market by Type
10.1.2 Germany In-app Advertising Market by Platform
10.1.3 Germany In-app Advertising Market by Application
10.2 UK In-app Advertising Market
10.2.1 UK In-app Advertising Market by Type
10.2.2 UK In-app Advertising Market by Platform
10.2.3 UK In-app Advertising Market by Application
10.3 France In-app Advertising Market
10.3.1 France In-app Advertising Market by Type
10.3.2 France In-app Advertising Market by Platform
10.3.3 France In-app Advertising Market by Application
10.4 Russia In-app Advertising Market
10.4.1 Russia In-app Advertising Market by Type
10.4.2 Russia In-app Advertising Market by Platform
10.4.3 Russia In-app Advertising Market by Application
10.5 Spain In-app Advertising Market
10.5.1 Spain In-app Advertising Market by Type
10.5.2 Spain In-app Advertising Market by Platform
10.5.3 Spain In-app Advertising Market by Application
10.6 Italy In-app Advertising Market
10.6.1 Italy In-app Advertising Market by Type
10.6.2 Italy In-app Advertising Market by Platform
10.6.3 Italy In-app Advertising Market by Application
10.7 Rest of Europe In-app Advertising Market
10.7.1 Rest of Europe In-app Advertising Market by Type
10.7.2 Rest of Europe In-app Advertising Market by Platform
10.7.3 Rest of Europe In-app Advertising Market by Application
Chapter 11. Company Profiles
11.1 Google LLC
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Unity Software, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Meta Platforms, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Apple, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 InMobi Pte. Ltd.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnerships, Collaborations, and Agreements:
11.6 PubMatic, Inc.
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Partnerships, Collaborations, and Agreements:
11.7 Verizon Communications, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental Analysis
11.7.4 SWOT Analysis
11.8 Microsoft Corporation
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 X Corp. (Twitter, Inc.)
11.9.1 Company Overview
11.10. AppLovin Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
Unique Offerings 