The Europe Frozen Pizza Market would witness market growth of 5% CAGR during the forecast period (2021-2027).
Frozen pizza comprises a flat round base of dough that is baked with meat and vegetable toppings. Pizza is among the most popular food items across North America and Europe. They are sold frozen or fresh in parts or as a whole across the world. Pizzas are frozen in order to preserve the flavor, nutritional value, and texture for a longer period. Frozen pizzas are now available with thin crust as it helps in decreasing the level of calories and are much healthier than other deep-dish & stuffed pizzas.
The evolving lifestyle & food preferences of millennials and the rise in the working-class population are some of the factors that are accountable for the growth of the market. Moreover, frozen items are convenient for consumers and provide long-lasting shelf life to the item, thus this is anticipated to boost the growth of the frozen pizza market during the forecast period. Pizza has become as an ideal dish around the globe in the past few decades. Pizzas are both crispy & chewy and are decorated by the coating of cheese and marinara that are majorly preferred by people from all generations. Moreover, these pizzas have gained acceptance from diners across the world.
The European frozen pizza market is significantly propelled by customer desire for treats along with real or perceived feelings of time scarcity. As customers are becoming more health-conscious in this region, they are trying to indulge in more fitness activities and to consume a healthy diet. Also, consumers are indulged in a hectic and busy schedule that doesn’t offer them enough time to spend on cooking due to which, people prefer ready-to-cook or ready-to-eat food products in which frozen pizza is a good fit.
In addition, this region is experiencing a significant increase in the demand for plant-based frozen pizza that is fueling the growth of the frozen pizza market. This is attributed to the inclination towards a healthy lifestyle of the consumers residing in this region. Moreover, vegan pizza is prepared from plant-based ingredients due to which, it contains low-calories and reduced saturated fat. Vegan pizza is prepared from fresh veggies, plant-based ingredients, herbs, pizza crust, toppings, and pizza sauce. Most of the conventional pizzas contain calories, cholesterol, and saturated fat, which make them unhealthy food. Whereas, most vegan pizzas contain fewer calories compared to their traditional counterparts. Thus, increasing demand for healthy and nutritious food products is surging the growth of the frozen pizza market.
The Germany market dominated the Europe Offline Sales Market by Country in 2020, thereby, achieving a market value of $453.4 million by 2027. The UK market is exhibiting a CAGR of 3.2% during (2021 - 2027). Additionally, The France market is anticipated to witness a CAGR of 5.6% during (2021 - 2027).
Based on Product, the market is segmented into Regular, Medium and Large. Based on Distribution Channel, the market is segmented into Hotel/Restaurant/Café, Offline Sales and Online Sales. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Frozen Pizza Market Size will Hit $24.2 billion by 2027, at a CAGR of 5.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Conagra Brands, General Mills, Nestle SA, The Kraft Heinz Company, Daiya Foods Inc., McCain Foods Ltd., Oetker GmbH, Bellisio Foods Inc., Atkins Nutritionals, Inc., and Freiberger Lebensmittel GmbH Co.
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